singles day in china - everything you need to know
DESCRIPTION
Everything you need to know about the world biggest shopping day. Created by students and popularized by Alibaba. This year Alibaba shattered previous records and generated $9.3 billion in sales in a single day!TRANSCRIPT
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11 Facts About Singles Day
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It is celebrated on 11/11 every year as the date looks like “sticks”
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Created in the mid-1990’s by students at Nanjing University
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It is kind of like an “Anti-Valentines” to celebrate being single
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It was originally intended to be a day celebrated by going to parties
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Although, its supposed to celebrate singlehood, it has become a day of love.
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Primarily Celebrated in China
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Singlehood is embraced by self gifting
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Popularized by Alibaba in 2009 as a day to find online deals akin to
“Cyber Monday”
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Now the largest shopping day in the world. Bigger than Black Friday + Cyber Monday
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Alibaba trademarked the term of the day "双十一 " (meaning "Double 11") and threatened litigation against any other retailer that infringed on their
trademark
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Single’s Day 2014 Sales Totals shattered Alibaba’s previous
records:• $9.3 Billion in sales during the
24 hour period -60% increase YoY
• $2 Billion in sales during just the first hour