The poster is in bold writing which plays the typical creepy effect, giving the supernatural impression. The title is in dark colours, which, contrasts with the light background, which makes it, stand out for the audience.

Under the title, there is a tagline, which creates mystery enabling it to link in with the image portrayed below.

The selling point of the film is the image on the poster, which can be described as disturbing and scary. The image is a face with angry looking eyes which connects in with the tag line ‘once you see him, nothing can save you’ which creates a horrific atmosphere. As the eyes on the poster is looking straight into the camera, it also seems as if the audience are looking straight into his eyes creating a supernatural feeling. The image is drawn blood, which follows the codes and conventions of a horror film, giving it the typical effect.

An extra key feature is the snakes under the demon painting, which symbolise demonic aspects; this also connotes fear and terror to the audience.

With most horror films, they tend not to use a famous actor or celebrity. This is so the audience can relate to actors feelings and emotions because the actor is unknown.

Another feature of the image on the poster is the girl whose hand is leaving a trail of blood behind with the demonic looking face underneath. This represents the stereotypical female victim, which is commonly used in horror following the codes and conventions. Females are normally labelled as weak, which makes them seem vulnerable.

As the girl looks young, it also adds to the typical effect to the horror film. The girl is used to show supernatural effects and to cause a scary atmosphere.

The background of the poster is dark, dull and dirty, which contrasts in with the image and makes it stand out with the audience.

The cracked wall suggests that there might be some psychological disasters within the film.

The actress is unknown; this is a good effect as the audience can relate to the emotions of the character. If the character was someone famous/celebrity then it won’t give the real life effect.