sinochem india pvt " brand promotion . 'lasso' from hp singh "shiats"
DESCRIPTION
SINOCHEM INDIA PVT. LTD. BRAND PROMOTIONTRANSCRIPT
`SUMMER INTERNSHIP PROJECT
COMPANY NAME :-SINOCHEM INDIA COMPANY PRIVATE LIMTED.
SUMMER INTERNS NAME :-Mr. HARPAL SINGH
ID – 13MBA AB 069
`Company Profile
Company name SINOCHEM INDIA COMPANY PRIVATE LIMITED
Established(Year)Globally- Year 1950
In India- year 2008
Category Multi National corporation
Origin China
Chairman/PresidentIndia - Sanjay Chaudhary
Global - Deshu liu
SectorsIndia - Agrochemicals
Globally- Energy, Agriculture, chemical, real estate, Finance
Total employeesIndia – Appx. 100
Globally - 10640
TurnoverIndia - 115cr.
Globally- 48600 cr.
`
“ Evaluation of Brand awareness about Sinochem products (LASSO)”
Project Title
`Objectives:-
Primary objectives
• To evaluate brand awareness about Fastmix and Machete
• To understand farmers perception about Fastmix and Machete.
Secondary objectives
• To study farmers profile
• To study correlation between farmers profile and brand awareness.
• To understand factor affecting Brand awareness of Herbicide products.
`Stages in market Research
Identification of problem
Picking out the appropriate methodology
Data collection process
Data preparation, tabulation and analysis .
Research Methodology
o Type of research - Descriptive Researcho Tools of data collection - Questionnaireo Population - All paddy growers of Gohanao Sample size - 90 o Sampling unit - Farmero Sampling technique - Simple random samplingo Period - 2nd of may 2012 to 30th june 2012o Tools of analysis - Microsoft excel 2007o Location (area) - Gohana, Haryana.
`
Data Presentation and Analysis.
`Sr Brand Farmers Percentage
1 Fastmix 33 38%
2 Riffit 14 16%
3 Machete 7 8%
4 Topstar 4 5%
5 Nominee gold 18 21%
6 Other 2 2.50%
7 Name not remember38 44%
Brand recall performance of farmers.
`
65%
35%
Brand awareness of Fastmix & machete
Brand aware not aware
Item No. of Farmers Percentage
Brand aware 56 65%
Not aware 30 35%
Total 86 100%
Brand awareness of Fastmix and Machete
`
Item No of Farmers Percentage
YES 29 59%
NO 20 41%
Total 49 100%
Yes no
20 29
Consumer perciption
No. of farmers
Farmers view on effect of Sinochem Herbicides on Growth of Paddy
`
Very satisfy
moderately satisfy
Not satisfy
34
6
9
satisfaction level
No of farmers
Satisfaction level No. of Farmers Percentage
Very satisfy 34 69%
moderately satisfy 6 12%
Not satisfy 9 18%
Total 49 100%
Satisfaction level
`Correlation
STUDY OF CORRELATION BETWEEN FARMERS PROFILE & BRAND RECALL AND BRAND AWARENESS REGARDING RICE HERBICIDE.
SRN ITEM Correlation coefficient
1 Farmers Age and Brand recall -O.34
2 Farmers Education and Brand recall -0.O74
3 Farmers Land holding and Brand recall 0.10
`Major Finding
Large number of farmers(44%) Did not aware which rice herbicide they use.
LASSO is largest recalled paddy herbicide brand in Gohana tahsil.
Awareness about post emergence herbicide ‘Nominee’ gold is also high.
Most of the farmer think that there is no side effect of herbicide on growth.
`Continue……
There is positive correlation between Farmers land holding and their brand awareness
Large amount of farmer satisfy with performance of Fast mix & Machete.
`Suggestions
• Company should launch Post emergence herbicide As early as possible
• Company make focus on small & marginal farmers for brand promotion
• Detail study should be conducted on side effects of Those herbicides on Crop.
`Conclusion
• Though awareness level of LASSO is high and it is leading brand in Gohana, Compotators brand awareness is also considerable.
• Perception about Sinochem herbicides is positive in customers mind and satisfaction level is also high but large number of farmers talking about its side effects.
• Both the above points are area of concern for company company should make strategic decision on the concerning areas.
`