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    Complementary & Alternate Medicines forAllergies & Sinus Congestion:

    Making sense of the data for you and your customers

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    Introduction

    Allergic rhinitis and

    sinus congestion are

    commonly encountered

    complaints and result insignificant morbidity

    Number of persons in the US with:

    Allergic rhinitis - 40 million1

    Chronic sinusitis - 35 million2

    Another 58 million have non-allergic

    rhinitis which can complicate the above

    conditions

    1. National Institute of Allergy and Infectious Diseases.20032. National Institute of Allergy and Infectious Diseases.2007

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    2ndleading cause of chronic disease in US

    50% of those affected have suffered > 10 years

    Prevalence is increasing

    Allergic Rhinitis

    Marple BF, Fornadley JA, Patel AA, et al. OtolaryngolHNS. 2007;136:S107-24.

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    Allergic Rhinitis

    20% of patients believe their health care provider doesnot take their symptoms seriously enough

    37 % of patients are not satisfied with their current

    allergy treatment

    Patients may take up to 2 to 4 medications at a time forrelief of allergy symptoms

    42 % of patients are confused by choices of medication

    59 % wished they knew more about the drugs they take

    http://www.medicalnewstoday.com/articles/56516.php

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    Burden of Allergic Rhinitis

    Annoying / embarrassing nasal, ocular symptoms

    QoL impact

    Sleep, psychomotor functioning, decision-making, well-being

    Burden to the healthcare system

    Significant healthcare costs (~$6 billion direct & indirect)

    Burden to employers

    Decreased work productivity, absences, presenteeism

    3.5 million lost work days, 2 million missed school days

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    Therapeutic Options

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    ConventionalTreatment Options

    oral and intranasal antihistamines

    oral and intranasal corticosteroids

    oral and intranasal decongestants

    leukotriene modifiers

    immunotherapy

    Compliance with treatment may be limited due to: side-effects such astaste, sedation, rebound, costs (direct and indirect), ease of use

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    Relative Effectiveness of Medicationsused to treat allergic rhinitis

    Wallace et al. J Allergy Asthma Clin Immunol 2008; 122: S1-84.

    Bousquet et al.Allergy2008; 63: S8-S160.

    Medication

    Class

    Sneezing Itching Congestion Rhinorrhea Eyes Inflammation

    Oralantihistamines

    ++ ++ +/- ++ + +

    Intranasalantihistamines

    ++ ++ ++ ++ +/- +

    Intranasalcorticosteroids

    ++ ++ ++ ++ + ++

    Leukotrienemodifiers

    +/- +/- - +/- +/- +

    Cromolyn sodium + + - + + +

    Decongestants - - ++ - - -

    ++ substantial benefit+ modest benefit+/- little or no benefit- no benefit

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    Complementary & AlternateMedicine use (US)

    Barnes PM, Bloom B, Nahin R. CDC National Health Statistics Report # 12. Dec 2008

    People are increasingly usingcomplementary and alternatemedicine (CAM).

    CAM use among adults isgreatest among women and thosewith higher levels of educationand income.

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    Complementary & Alternate(CAM) Options

    1. Colloidal silver

    2. Oral homeopathic substancesi.e.

    i. Arsenicum album

    ii. Kali bichromicum

    iii. Pulsatilla

    iv. Luffa Operculata

    v. Echinacea and Turmeric

    3. Saline (drops/spray/wash)

    4. Intranasal antifungal agents

    5. Capsaicin nasal spray

    6. Nutritionals

    i. Bromelain

    ii. Quercetin

    iii. Vitamin C

    iv. Garlic

    Limited clinical evidence for most CAMs.

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    Colloidal Silver

    Over-the-counter colloidal silver products are not considered by the U.S.Food and Drug Administration (FDA) to be generally recognized as safe andeffective for diseases and conditions

    The FDA has taken action against a number of colloidal silver companies

    for making drug-like claims about their products

    Colloidal silver can cause serious side effects including argyria, a bluish-gray discoloration of the body. Argyria is not treatable or reversible.

    No clinical studies to support the use of colloidal silver in allergicrhinitis or sinusitis

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    Luffa Operculata (Zicam)

    Placebo-controlled,double-blindstudy of 32 pts with seasonalallergic rhinitis. Patients receivedZicam or placebo 4xday / nostrilfor 14 days

    1endpoint was the change frombaseline in the overallRhinoconjunctivitis Quality of

    Life Questionnaire (RQLQ)

    4 x daily Zicam improved patientrelated QoL and reducedimpairment in day to dayactivities

    Nobel S, The Internet Journal of Family Practice. ISSN: 1528-8358

    RQLQ Scores% decrease from baseline

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    Nasal Saline (Drops/Spray/Wash)

    Sinusitis: studies have reported improved QoL on disease-specific questionnaires

    Allergic rhinitis: positive effects have been noted in studies inchildren and in adults when nasal saline is used in conjunctionwith medication and when used as a placebo treatment

    Nasal saline is generally accepted as aneffective adjunctive therapy for allergic rhinitis,

    non-allergic rhinitis, and rhinosinusitis.

    Harvey R et al. Cochrane Database Syst Rev. 2007:3Rabago D et al. Ann Fam Med. 2006;4:295-301.Garavello W et al. Pediatr Allergy Immunol. 2003;14:140-143

    http://images.google.com/imgres?imgurl=http://www.nyee.edu/images/ent_rss_mts_005.jpg&imgrefurl=http://www.nyee.edu/ent_rss_mts.html&h=320&w=290&sz=22&hl=en&start=15&um=1&usg=__4chJVK7rSHBfrh27Ofp7D2FpiRY=&tbnid=PJL2EL0kDbZ7EM:&tbnh=118&tbnw=107&prev=/images?q=saline+nasal+wash&um=1&hl=en&rlz=1T4GZAY_enUS247US248&sa=Nhttp://images.google.com/imgres?imgurl=http://healthinmotion.files.wordpress.com/2008/02/15.jpg&imgrefurl=http://healthinmotion.wordpress.com/2008/02/&h=500&w=392&sz=28&hl=en&start=4&um=1&usg=__KAdHeTW_QPkSJj-EXa1GS4MIttk=&tbnid=or5dv44r5bWVnM:&tbnh=130&tbnw=102&prev=/images?q=saline+nasal+wash&um=1&hl=en&rlz=1T4GZAY_enUS247US248&sa=Nhttp://images.google.com/imgres?imgurl=http://farm1.static.flickr.com/44/135121043_9b64a51ac8.jpg?v=0&imgrefurl=http://flickr.com/photos/35468137479@N01/135121043&h=333&w=500&sz=67&hl=en&start=10&um=1&usg=__CfummsHYo9DQL7Iz6rZW1N4OVLY=&tbnid=CRydvkx1qd1wGM:&tbnh=87&tbnw=130&prev=/images?q=saline+nasal+wash&um=1&hl=en&rlz=1T4GZAY_enUS247US248&sa=N
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    Antifungal Therapy

    6 controlled trials of anti-fungal therapy in chronicrhinosinusitis

    2 demonstrated benefit but have significant flaws1,2

    - short length of treatment- lack of descriptive methods to evaluate compliance to therapy

    - inadequate power to detect a difference between groups

    - fungi not eradicated in the treatment group

    4 showed no benefit3-6

    1. Shin SH et al.J Allergy Clin Immunol 2004; 114:1369-1375.2. Liang KL et al.Am J Rhinol 2008; 22:52-58.3. Ebbens FA et al.J Allergy Clin Immunol 2006; 118:1149-1156.4. Ponikau JU et al J Allergy Clin Immunol 2005; 15:125-131.

    5. Kennedy DW,et al.Laryngoscope 2005; 115:1793-1799.6. Weschta M et al.J Allergy Clin Immunol 2004; 113:1122-1128.

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    Capsaicin

    1. Lacroix JS et alClin Exp Allergy 1991;21:595-600

    2. Kitajari M, et al Acta Otolaryngol Suppl 1993;500:88-91

    Capsaicin - pungent agent in hot peppers

    Used for headache, sinus, and allergies for >150 years

    Shown to desensitize sensory neurons1,2(peptidergic

    sensory C-fibers) Nasal formulation reduces congestion of blood vessels

    reduces irritation by airborne particles, allergens

    rapidly relieves allergy and sinus congestion symptoms

    reduces pain (i.e. headache)

    http://www.biotech-weblog.com/50226711/chili.jpg
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    Intranasal CapsaicinClinical Data

    Capsaicin is efficacious in the treatment of non-infectious rhinitis

    Blom HM, et al. Clin Exp Allergy 1997; 27:796-801

    Study shows capsaicin efficacy rate of 89% in allergic rhinitis patients

    Zhang F et al. Lin Chuang Er Bi Yan Hou Ke Za Zhi. 1999 Nov; 13(11): 499-500.

    Capsaicin significantly reduced overall nasal symptoms, rhinorrhea

    and nasal blockage

    Van Rijswijk JB et al. Allergy. Aug; 58(8):754-61.

    Intranasal capsaicin relieved the clinical symptoms of allergic rhinitis

    and reduced the level of Substance P in the nasal secretions.

    Zhang R, et al. Zhonghua Er Bi Yan Hou Ke Za Zhi.1995; 30(3):163-5

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    Capsaicin improved predominate symptoms (nasal congestion,

    hypersecretion, sneezing) by 62-72%, offering a promising new option

    for treatment of hyper-reactive rhinopathy

    Wolf G et al. Laryngorhinootologie. May;74(5):289-93

    Capsaicin significantly reduced symptoms in chronic rhinitis patients

    with no significant side effects

    Lacroix JS et al. Clin Exp Allergy. Sep; 21(5):595-600.

    Nasal obstruction and nasal secretion significantly reduced by

    intranasal capsaicin

    Marabini S et al. Eur Arch Otorhinolaryngol. 248(4):191-4

    Capsaicin clinical data (cont.)

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    Clinical Data (cont.)

    The efficacy of repeated capsaicin application

    has been established in several randomized

    controlled trials. This treatment modality may bethe first step to more specific and better

    treatment options for patients with idiopathic

    rhinitis that is unresponsive to standard

    treatment.

    Van Rijswijk JB, et al. Curr Allergy Asthma 2006; Rep. 6(2):132-7.

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    2 formulations / brands of capsaicin nasal sprayavailable in the US

    Sinol-MSinusBuster

    Sinol-M is a new all-natural nasal spray formulated forthe fast relief of allergies, sinus congestion andheadache

    Sinol-M is the onlyall-natural remedy for allergic rhinitiswith proven clinical efficacy and tolerability1

    Capsaicin nasal sprays

    1. Kaliner M, et al 2009 Poster presentation at the Western Society ofAllergy Asthma and Immunology 47thAnnual Scientific session

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    AVAILABLE NOW

    For fast, safe, natural relief of symptoms

    Sinol-M

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    Sinol-M

    All natural ingredients

    No rebound

    No harsh side effects or known interactions

    Non-drowsy

    Non-addictive

    Can be used as needed up to 12 times per day

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    ACTIVE INGREDIENTSA homeopathic dose of capsaicin - thepungent phenolic compound responsible for

    the analgesic properties of hot pepperAloe Vera for its soothing effect

    AND MucoAd

    a novel mucoadhesive carrierto prolongadherence of the active ingredients to thenasal mucosa

    Sinol-M

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    Classified as a homeopathic drug

    Registered by the FDA

    Produced in the USA

    Manufactured in an FDA-approved facility

    Sinol-M

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    Comparative study of 1stgeneration Sinol and thenew generation Sinol-M

    Conducted at the Institute for Asthma & Allergy,(Washington, DC)

    24 patients with > 2 year history of persistent

    allergic rhinitis

    Sinol-M clinical data

    Kaliner M, et al 2009 Poster presentation at the Western Society of Allergy Asthmaand Immunology 47thAnnual Scientific session

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    Crossover study1- week, run-in with no treatment, followed by 1-week of either Sinolor Sinol-M, (one spray in each nostril PRN)1-week washout (no treatment) followed by 1-week treatment with theother Sinol product

    AM and PM nasal symptoms scored in diaries (scale, 0=no symptoms to4=very severe symptoms)

    runny noseitchy nosecongestion

    sneezing

    The daily Total Nasal Symptom Score (TNSS) = AM + PM scores(min =0, max =32)

    Sinol-M study design

    Kaliner M, et al 2009 Poster presentation at the Western Society of Allergy Asthma

    and Immunology 47th

    Annual Scientific session

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    Sinol-M study results

    Mean Daily TNSS(sum of morning and evening scores)

    TNSS scores decreased with both active treatments

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    Sinol-M study results

    Mean daily number of sprays

    Improvement in TNSS occurred despite fewer doses of Sinol-M vs. Sinol

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    Both Sinol and Sinol-M significantly reducedbothersome nasal symptoms vs. no treatment

    Patients used fewer doses of Sinol-M, vs. Sinol,especially at night, suggesting improved efficacy,sleep and associated Quality of Life

    No treatment related side-effects observed with eitherSinol or Sinol M

    Sinol-M study results

    Kaliner M et al .2009 Poster presentation at the Western Society of AllergyAsthma and Immunology 47thAnnual Scientific session

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    Professional Marketingof Sinol-M

    Sinol USA has engaged Strategic Pharmaceutical Advisors(SRxA) to handle professional marketing of Sinol-M

    Retail pharmacy sales of Sinol-M will be driven by targetededucation programs for pharmacists and endorsement fromhealth care professionals:

    Allergists, ENT, pulmonologists, primary care physicians, NPs, PAs

    Sinol-M poster presentations and exhibits at major medicalmeetings

    AAAAI, EACCI, WSAAI

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    Additional formulations including Childrens Allergy, Cough & Cold

    and Childrens Cough & Cold will be introduced during 2009

    Si l M

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    Sinol-M contains capsaicin, derived from the hot pepper plant. Uponinitial use, some patients may experience a mild burning sensation,lasting 2-5 seconds. This is transient, usually diminishes withsubsequent application.

    If pregnant or breast feeding, ask a health professional before use.

    Do not spray in or around the eye area. If contact occurs, rinsecopiously with water

    Not recommended for children