sins of the speaker (2014)

All rights reserved ©2014

SINS of the

SPEAKER Marc Jadoul

Devil clipart by RottenToons.com


Don’ go burdenin’ other people with your sins. That ain’t decent.

– John Steinbeck, The Grapes of Wrath


TOO

LONG

Fidel Castro’s speech at the 1986 communist party congress in Havana took 7 hours and 10 minutes.

Your audience may be spending valuable time and money to attend your presentation. Don’t waste it.


The oscillator in a quartz clock functions as a small tuning fork, laser-trimmed to vibrate at 32,768 Hz.

As not everyone in the auditorium is interested in the nitty-gritty of your product, present only the essential.

TOO

MUCH

DETAIL


The ancient Greek philosopher Aristotle identified 3 ways to persuade an audience: ethos, pathos and logos.

Engage your listeners and get them emotionally connected. Wrap your presentation in a story.

NO

STORY


NO

CALL TO

ACTION

In web design, a banner, button, graphic or text may prompt a user to enter a conversion funnel.

Never end your talk with just a ‘thank you’. Always invite the people to engage in a concrete next step.


UNCLEAR

MESSAGE

The late Steve Jobs introduced the ultra-thin MacBook Air by pulling it out of an office envelope.

The way you present may help or hurt to make your point. Make your message(s) strong and memorable.


BORING

SLIDES

When information is presented orally, people remember about 10% of the content 72 hours later.

That figure goes up to 65% if you add a picture.

Use visuals that complement or emphasize your words instead of standard clipart that adds no extra value.


WRONG

PITCH

Designing a presentation without an audience in mind is like writing a love letter and addressing it ‘to whom it may concern' – Ken Haemer, presentation research manager AT&T

Even the most beautiful slides may be irrelevant. Know your audience and tailor your presentation.


B2Bstorytelling.wordpress.com

sins of the speaker (2014)

Documents