sip 2015- customers’ perception on sedan cars with special reference to tata zest
TRANSCRIPT
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WEL COME
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PRESENTED BY:
GAGAN KUMAR GOUDA
PGDM/14-16/17
CUSTOMERS’ PERCEPTION ON
SEDAN CARS WITH SPECIAL REFERENCE
TO TATA ZEST
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INTRODUCTION Customer Perception is a concept that encompasses a customer's impression, awareness or consciousness about a company or its offerings. Customer perception is typically affected by advertising, reviews, public relations, social media, personal experiences and other channels.
In India For most people purchasing a car is the second most important decision, so the probability of having a post-purchase dissonance is quite high due to unchangeability of the decision or the high risk perception. Consumers can evaluate a product along several factors.
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The word sedan is possibly derived from a southern ITALIAN dialect derivative of
Italian “sedia” means chair. A sedan is a passenger car in a three-box configuration,
the structure have separate compartments for engine, passenger and cargo and consist
of four-doors (Most commonly ) .
SEDAN CAR
The Tata Zest is the new sedan from Tata
Motors. It was first shown just ahead of
the Auto Expo 2014, and was launched in
the middle of 2014 in five diesel and four
petrol variants.
It is the 1st Indian automatic diesel sedan
in India and available in below 9lakhs.
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OBJECTIVES
TO STUDY THE CUSTOMER PERCEPTION REGARDING SEDAN CARS
TO STUDY THE CUSTOMER INSIGHTS FOR TATA ZEST
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RESEARCH METHODOLOGY
In this study, both primary and secondary data are used.
Primary Data was collected from 100 respondents, located in
Bhubaneswar, Odisha, through face-to-face interviews with car
owners with the help of a structured questionnaire.
Secondary data has been collected from books, magazines,
internet, journals, newspaper etc.
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TOOLS FOR DATA ANALYSIS
COMPARATIVE ANALYSIS
PERCENTAGE ANALYSIS
PIE CHARTS
BAR CHARTS/BAR GRAPHS
ANALYSIS8
Age wise classification of the respondents Yearly income of respondents
Market share in passenger vehicle Aging of Cars
Cont.
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ANALYSISCustomer Preference Liking towards sedan
Preferable Brand in Sedan Category Affordable Price for customer
Cont.
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ANALYSISSedan Performance
Cont.
Customer Relationship
Resale Value of sedan car
Overall Services
11ANALYSIS
Knowledge about Tata Zest Source of knowledge
53%
30%
10%7%
Print MediaE- MediaWord of MouthOthers
Preference in Tata zest
Figure 3.4.4
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ANALYSIS
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LIMITATIONS
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LIMITATIONS
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FINDINGS
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CONCLUSION
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RECOMMENDATION
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CONCLUSION
Have a nice day..
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THANK YOU