TG AnalysisOf

Hamdardsafi

UNDER THE GUIDANCE OF: SUBMITTED BY:Mr.VatsimVinit Jagveer Singh

154, (AdCoMM)NAME OF FACULTY MEMBER:

Arnab Bhattacharya

EMPI’s AjitHaksar Institute of Advertising, Communication & MarketingManagement

1

CONTENTS

S.NO TOPIC PAGE NO. 1 Acknowledgement 3 2 Summary of the project 4 3 Background of the organization 6 4 Objectives 8 5 Significance of study 96 Methodology of the study 11 7 Questionnaire 12 8 Rural vs Urban Housewives (Data) 13 9 Findings and analysis 20 10 Learning 24 11 Bibliography 26

2

ACKNOWLEDGEMENT

I hereby present my gratitude to Mr. VATSIM VINIT(Media Director, Lintas Initiative) and Mr. ARNABBHATTACHARYA(Mentor and Guide) for their valuable guidance and support which made my Summer Internship a great success and experience full of learning.

Jagveer Singh154, (AdCoMM)

3

SUMMARY OF THE STUDY

The project consists of the research, findings and TG Analysis of Hamdard Safi, which is categorized into the following chapters:

CHAPTER 1: INTRODUCTIONConsists of the background of the organization, objectives of the project, its significance and scope & limitations.

CHAPTER 2: METHODOLOGYConsists of Research design, sources of data collection, data collection methods, instruments used for data collection, sampling plan, fieldwork plan, assumptions of the project.

CHAPTER 3: FINDINGS AND ANALYSIS OF STUDYFindings including tables and analysis with both qualitative and qualitative analysis tools.

CHAPTER 4: CONCLUSIONS & RECOMMENDATIONS

CHAPTER 5: BIBLIOGRAPHY AND INDEX

4

CHAPTER-1

INTRODUCTION

5

BACKGROUND OF THE ORGANIZATION

• Initiative is owned by the Interpublic Group and is a global network within the company’s IPG Media Brands unit.

• Its comprehensive range of communications services include: insight and strategy, analytics, media planning and buying, digital communications, evaluation and accountability services and social media strategy.

• Believes in four basic principles when solving clients’business challenges:

Fast - Responsive to the changing world of Business.

Brave - Tackling serious issues.Decisive - With insights, opinions and

recommendations.Simple - Simplifying marketing complexities.

6

A media management company: PlanningBuying Evaluating

Strategic media solutions for clients.

The expertise lies in crafting customizedand contemporary media solutions based on understanding of:

The consumer, The mediaThe interaction between the two

7

OBJECTIVES OF THE STUDY

Awareness among the consumer.

Effectiveness of hamdardsafi.

SIGNIFICANCE OF THE STUDY

The project will reflect the awareness ratio of Hamdardsafi in North India.

8

Help in analyzing the best media to be opted to target audience

To make and implement the media strategies and plans.

Effectiveness of Hamdardsafi.

9

CHAPTER-2

METHODOLOGYOF

THE STUDY

10

• Objective :To find out awareness and effectiveness of Hamdardsafi among consumer.

• Source of Data :Primary Data (Questionnaire) Secondary Data (internet)

• Type of Questions :Open Ended and close ended.

• Sample Size :60

• Method :One-To-OneOnline

• Location :NORTH INDIA ( Delhi, Mumbai, Rajasthan, Gujrat, UP, Punjab )

• Time of Study :1 month

11

10

QUESTIONNAIRE

NAME _________ AGE _________GENDER _________ CITY _______

Q 1. Have you ever face acne problem?

Yes No

Q 2. Whom do you consult when acne occurs?

Doctor Parents Friends Internet

Others

Q 3. Which product doyou use or advice to avoid acne?

Q 4. Are you aware that Hamdardsafi is meant to cure acne problem?

Yes No

Q 5. Where did you get information about Hamdard Safi?

Parents TV Digital Friends Radio

Newspaper

12

Q 6. Have you ever use Safi ?

if yes……Q 7. Did Hamdardsafi help you in eradicating acne?

Yes No

Q 8. Then what is the most satisfying benefit you found in Hamdardsafi ?

Q 9. What do you think about “ 21days challenge of Safi”

Q 10. Will you recommend Hamdardsafi to your friends?

if No……. Q 11. Which alternative products you prefer over Hamdardsafi?

Q 12. What you recommend for betterment of Hamdardsafi?

Q 13. What is your usage pattern?Daily Thrice a Week Weekly

Q 14. Is Hamdard Safi easily available in your area? Yes No

13

CHAPTER-3

FINDINGSAND

ANALYSIS

14

According to the Online and One-To-One Data report.

High ratio of people suffering from acne problem in Mumbai, Rajasthan, UP.

15

. Most people consult doctor to cure there acne problem.

16

. Awareness ratio among respondent is high.

. High Awareness source in North India is Television.

17

.Safi user ratio in North India is not so high.

18

19

. People are not aware the benefits of Safi.

20

. Majority of respondent are not aware about 21 days challenge and those who are aware are Not Happy with result.

21

. Alternate of Safi is face wash because of its immediate result.

22

. Distribution network of Safi is high in north India.

23

Table 3.1 Research findings

According to the media consumption survey of housewives,the findings are as follows:

8 housewives follow print as the most liked media (including newspapers, magazines etc).

2 housewives preferred internet and 1 housewife preferred radio as the most popular media of consumption.

24

CHAPTER-4

CONCLUSIONSAND

RECOMMENDATIONS

25

TV is the most popular media source among the urban housewives.

TV often will be the best media whenever we have to target the

Despite of busy schedule and work in day to day life housewives are able to consume media during spare time.

Housewives are a major proportion of the universe.

Radio is the least preferred media by the urban housewives.

Print is also an effective media, which is important in housewives’ life. Succeeding television housewives usually go for newspapers, magazines etc.

Digital media i.e. Internet is less consumed by the urban housewives as it is more popular among youth.

26

LEARNINGS

Basics of media planning process

Hands on experience over software– TAM EXPRESS, MAP, IRS

Basics of Excel

27

CHAPTER-5

BIBLIOGRAPHY

28

http://www.google.co.in

http://www.initiative.com

IRS (Indian Readership Survey)

Marketing Research: by SunandaEaswaran&Sharmila J. Singh, published by- Oxford University press, 10th edition.

29