sip to uc roundtable

SIP to UC RoundtableSIP to UC Roundtable

June 13, 2012

Thank you for joining the discussion. Thank you for joining the discussion.

2 Level 3 Communications, LLC. All Rights Reserved. 2

Stronger Connections. New Possibilities. Global Crossing and Level 3 are

joining forces

You’ll benefit from… Global reach with a personal touch Easy access to next-generation

IP Technology More resources, same reliability

A truly global network More than 45 core network countries More than 450 core network markets ~100,000 intercity miles ~30,000 metro route miles ~50,000 undersea cable miles Approximately 170 metro markets


Today’s Agenda The State of the Industry:

Doing More with Less Consumerization of IT Old-World IT Architecture

Unified Communications What is Unified Communications Why is it important to you Case Study

Clear Vision for the Future: A Network that is Part of the Solution Considerations for New IT Design The New Look IT Architecture Common SIP Trunking Misconceptions SIP Trunking Provides Hard Cost Savings SIP Case Study

What to Look Out For: Footprint & TN/911 Connectivity Experience, SIP Expertise & Availability Built on IP

Stronger Connections Start Here


Doing More with LessEnterprise IT Organizations Face a Broad Range of Business Pressures

You must … Meet cost-savings goals while increasing feature functionality.

Manage multiple vendors and different network implementations across geographies and office locations.

Protect mission-critical voice systems and applications from a disaster.

Adapt to industry innovation and leverage the benefits of unified communications.

Most of all, help the business compete and win within your industry…


Consumerization of IT?IT spending is flat but enterprise communications are increasingly complex.

Multiple Applications with Communications•Voice•Audio/Video Conferencing•Presence•Chat/IM•E-mail•Calendar•Collaboration

Multiple Environments• Office Working• Home Worker• Nomadic Worker• Short-term Worker

Multiple Devices• Desk phone• Cell Phone• Lap top• Desk top• Tablet


TDM Based Architecture Capacity managed on a site-by-site basis Small sites having dramatic under-utilization Complex design to coordinate call treatment across UC applications per site

PSTNMultiple PRIs

LEC #1

LEC #2

LEC #3

Headquarters

Multiple PRIs

Single PRI

Medium Remote Location

Enterprise WAN

Small Remote Location

Data Center

Old-World IT ArchitectureManaging the Consumerization of IT on a Legacy, TDM Network


The Analysts AgreeUnified Communications is Essential to a Competitive Enterprise

“UC has the power to transform organizations, lower cost and increase worker productivity”

(Yankee Group)

“Organizations must embrace UC to preserve competitive advantage.”

(Gartner)

Over 85% of polled IT organizations expect UC adoption to the greatest

impact over the next 12 to 18 months. (Frost and Sullivan)


The UC EcosystemAn end-to-end UC implementation has several different components

UC Platform SBC PSTN

Connectivity 911Phones/Peripherals

Systems Integrator (Optional)

PolycomCiscoAvayaAstra

MicrosoftAvayaCiscoMitel

ACMESonus

AudioCodesCisco

Level 3VerizonAT&TXO

911-EnableRedSkyIntrado

TCS

Internet Connectivity

Level 3VerizonAT&T

XO

PSTN

PSAP

Internet

Enterprise WAN

Level 3VerizonAT&TXO

MPLS WAN

IP PBX or UC Server

Session Border

Controller


A centralized, IP enterprise network provides the benefits of: Coordinated end-user experience across mediums Unified management platform for simpler operational support No more “rogue” communication applications and associated risks Streamlined network management with converged voice and data network

And supports: Centralized UC Voice IM E-mail Conferencing

PSTN

Headquarters

Branch Office

Enterprise WAN


Data CenterLevel 3 VoIP

Network

A Network that is Part of the SolutionProviding an IP foundation for the Applications You Need


Considerations for New IT Design Prepare your WAN Network

Audit for Bandwidth QoS capable and turned on

Centralized Voice Migration Centralized, redundant IP PBX or UC Platform Secure and normalize SIP traffic with SBCs Deploy SIP trunks on your schedule Create a corporate 911 policy IP Phones / Peripherals when you can

UC Integrations Deploy single IM and Mail clients Provide internal conferencing features Fully integrate voice with other communications and presence


UC requires a shift in IT/Facilities roles and responsibilities Impacts:

Managing data networks for voice and video capacity and quality Telephony vs. desktop support Voice and data fiefdoms Managing and maintaining

voice integrations Disaster recovery design and

testing

PSTN

Headquarters

Branch Office

Enterprise WAN


Data CenterLevel 3 VoIP

Network

Redundant SIP Trunks with Session Border

Controllers (SBC) and Centralized IP PBX

The New Look IT ArchitectureCreating a Centralized, IP-based Network for Next-Gen Communication


Common SIP Trunking Misconceptions

SIP Trunking and MPLS solutions have to be provided by the same carrier FALSE: SIP Trunking works fine with 3rd party MPLS networks. Choose a best

of breed solution for your enterprise.

All SIP Trunking solutions are about the same FALSE: How carriers deliver SIP is just as important as how enterprises enable

SIP• End-to-end SIP ensures a better experience• Ubiquitous coverage enables a simpler architecture• SIP Experience matters A LOT!

SIP Trunking and Toll Free with a SIP handoff are the same thing FALSE: Like a Local PRI, SIP Trunking products are designed for inbound and

outbound calling in a business environment. Toll Free service with a SIP handoff is optimized for large scale inbound calling that just happens to support a SIP handoff.


SIP Trunking Provides Hard Cost Savings Justify Your UC Business Case

Carrier’s IP Network

Carrier’s Voice Network Level 3 Network

Leveraging differences in peak calling

Better network efficiency with shared CCPs

Eliminating local and LD calls between

offices

Converging data and voice access

Better LD rates

$

$ $ $

IP NetworkVoice NetworkConverged Voice + IP Network


SIP Savings CalculatorA Customized Analysis of Your Possible Network Savings

At its peak, a typical branch office has less than six concurrent calls on a dedicated voice circuit, leaving 80% of the fixed PRI cost unused!

A typical large retail company spends >$100k a month on PRIs. How much money are you wasting every month?


Suntron Corp. is a leadingelectronic manufacturing

service provider of engineering,manufacturing and Commercial

Off-the-Shelf (COTS) designsolutions that support highlyconfigurable, highly complex

products.

SIP Case Study


Suntron Case Study: Before

Goals: Reduce IT operating expenses Avoid cancelling software maintenance (again) Avoid downsizing an already undersized department Increase form, fit and function

Suntron’s MPLS WAN

provided by Level 3

Methuen, MA

Phoenix, AZ

Tijuana, MX

Sugar Land, TX

PSTN Level 3 VoIP Network

LEC 1

LEC 3

LEC 2


Suntron Case Study: After

Benefits: Lowered ongoing operational costs by 90% + by eliminating LEC costs

for voice only circuits Fully deployed UC platform, enhanced user experience Reduction of hardware and support costs by simplifying the design Better utilization of existing investments Decreased support efforts by reducing failure points

Suntron’s MPLS WAN

provided by Level 3

Methuen, MA

Phoenix, AZ

Tijuana, MX

Sugar Land, TX

PSTN Level 3 VoIP Network


What to Look for in a SIP ProviderExpert Guidance from Yankee Group, 2010

Footprint and quality of SIP trunking service

Local phone number and 911 connectivity

Service built on an all IP network

Quality portal for self service

Experience in the market

A carrier with a deep bench of SIP expertise

Commercial availability


What to Look for: Footprint & TN/911 ConnectivityCoverage keeps voice simple: fewer carriers, simpler network, easier troubleshooting

Covering 93% of the U.S. population

The largest local voice footprint in the industry, 25% more rate centers than any other voice carrier

CLEC status in 50 states E-911 Serviceability - E-911

in more than 86% of the U.S.

Local VoIP phone number coverage

Level 3 Coverage


What to look for: Experience, SIP Expertise & Availability

A Pioneer in SIP with Offerings Since 1999

SIP Domain Expertise Foundational and continued patents in SIP Technologies 12+ years experience with SIP Deep bench of SIP Engineers

Scale 14+ billion monthly MOUs

Interoperability Certifications with Cisco, Avaya and Microsoft Compatible with Mitel, Shortel, Siemens etc.

MyLevel3.NetSM Portal Orders, Billing and Service Management function


What to look for: Built on IPBetter Service Delivery and Management on a Single, Purpose Built Network

No dependency on TDM network elements to manage traffic across core network. Fewer devices to provision and “end-to-end” call visibility speeds trouble diagnosis and resolution.

100 Percent SIP solution

owned and operated by

Level 3

Typical Competitor Architecture

(SIP bolted on to TDM)

Level 3 Architecture(End to End SIP)

SBC

IP Voice Network

App ServerVoice Router

Local and LD TDM

SwitchesVoIP

Gateway

CustomerWAN

IP

TDM

PSTN

CustomerWAN

IP

PSTN

SBC

Local and LD TDM/SIP all on single network

App ServerVoice Router

EndOffice

EndOffic

e

EndOffic

e

Tandem

EndOffice

EndOffic

e

EndOffic

e

Tandem

Hybrid TDM-SIP solution require many internal parties:•Forces ‘certified’ solutions to ensure all parties can support•Delays in trouble tickets due to hand-off from regulated and un-regulated entities•Limited support of next generation solutions such as video/SMS/etc.


What to Look for: Level 3Level 3 has it all …

Footprint and quality of SIP trunking service

Local phone number and 911 connectivity

Service built on an all IP network

Quality portal for self service

Experience in the market

A carrier with a deep bench of SIP expertise

Commercial availability


Level 3

Level 3 SIP Trunking includes options for managed SBC, full nomadic 911 compliant UC platforms, and data connectivity.

The UC EcosystemAn end-to-end UC implementation has several different components

UC Platform SBC PSTN

Connectivity 911Phones/Peripherals

Systems Integrator (Optional)

PolycomCiscoAvayaAstra

MicrosoftAvayaCiscoMitel

Internet Connectivity

PSTN

PSAP

Internet

Enterprise WAN

MPLS WAN

IP PBX or UC Server

Session Border

Controller

Level 3 IP Network

sip to uc roundtable

Documents

enterprise communications

uc applications

tdm network

uc adoption

uc roundtablejune

core network markets

core network countriesmore

multiple applications