Summer Internship Project ReportonA STUDY OF EFFECTIVENESS ONHUAN RESOURCE DEVE!OPENT IN"!O#US STORE PVT$ !TD% Submitted in partial fulfillment for the award of the Post Graduate Diploma in Management Su&mitte' &( REENA A)ASTHI Roll No: M201434#*tch+ ,-./0.1Un'er the 2ui'*nce o3 Name of the Faculty GuidePro3$ Supri(* "upt*APEE4AY INSTITUTE OF TECHNO!O"YSCHOO! OF ANA"EENT 5 COPUTER SCIENCE "REATER NOIDA DEC!ARATION The work in this summer internshi ro!ect reort is "ased on the ori#inal workcarried out "y me towards the artial fulfillment for the award of $ost Graduate%iloma in Mana#ement& No art of this reort has "een su"mitted elsewherefor any other de#ree or 'ualification and it is all my own work&6REENA A)ASTHI7Ro88 No$ ,-./-9/CERTIFICATEThis is to certify that REENAA)ASTHIRoll No,-./-9/ ( a student ofApeej*( Institute o3 Techno8o2(0Schoo8 o3 *n*2ement 5ComputerScience: "re*ter Noi'* 6P"D,-./0,-.17has done the ro!ect onA Stu'( O3 E33ecti;eness On Hum*n Resource De;e8opment In "8o&usStores P;t$ !t'$%under mysuer)isionand#uidance& * understandthisro!ect reort is "ein#su"mittedfor awardof $ost Graduate %iloma inMana#ement& To the "est of my knowled#e( this reort has not "een su"mittedto any other *nstitute+,ni)ersity for award of any otherde#ree+%iloma+-ertificate&%urin# this eriod( * ha)e found his+her work satisfactory&Pro3$ Supri(* "upt*6F*cu8t(7Pro3$ D$ N$ #*jp*i6E =um*r1ast "ut not least( * would like to thank my arents and my friends for theirsuort and hel durin# the e.ecution of the study&2ll may not ha)e "een mentioned "ut none is for#otten&6 Reen* A?*sthi 7 TA#!E OF CONTENTCONTENTS P*2e No$ %eclaration i -omany -ertificate ii -olle#e -ertificate iii 2cknowled#ment i) 1ist of Ta"les ) 1ist of Fi#ures )i 1ist of 2""re)iations )ii.$ Intro'uction 1&1 2"out the Toic 1&2 3"!ecti)es 1&3 Research Methodolo#y 1&4 1imitations,$ Comp*n( Pro3i8e9$ D*t* An*8(sis/$ Fin'in2s@$ Su22estions1$ Conc8usionA$ #i&8io2r*ph( 2endi. /4uestionnaire0 a1(a2INTRODUCTIONTheerformance+inte#ritywork#rouat the2(000academyof5umanResource%e)eloment conference sculted the followin# definition: The urose of 5umanResource %e)eloment /5RM0 is to enhance learnin#(human otential and hi#herformance in work6related systems& this definition is incomlete and must includethenotion of sustaina"le human de)elomentThus(the urose 5uman Resource%e)eloment is defined as the caacity to enhance learnin# &human otential andhi#herformanceinworkrelatedsystems andcontri"utetosustaina"lehumande)eloment& $ursuin# the urose is )itally imortant : at no time in history has5R% "een called uon to lay a more fundamental and key role in sol)in# criticaleconomic and social ro"lem faced "y communities( or#ani7ations and nations & 2saconse'uence( 5R%is"ein#challen#edtoursueane.tensi)eande.andin#a#enda of o"!ecti)es ( HUAN RESOURCE DEVE!OPENT*n 1890( 1eonard Nadler u"lished his "ook :%e)eloin# 5uman Resources; in which hecoined the term s a"ility to erform throu#h learnin#( usually "y the chan#in# the emloyee>s attitude or increasin# his or her skills and knowled#e& The need for trainin# and de)elomentis determined "y the emloyee>s erformance deficiency ( comuted as follows :Tr*inin2 *n' De;e8opment nee' B St*n'*r' per3orm*nce 0 Actu*8 Per3orm*nce%e)eloment refers tothoselearnin#oortunities desi#nedtohelemloyees#row& %e)eloment isnot rimarilyskill 6oriented&*nstead( *tro)ides#eneralknowled#e and attitudes ( which will "e helful to emloyees in hi#her ositions &efforts towards de)eloment often deend on ersonal dri)e and am"ition&de)eloment acti)ities( such as those sulied "y mana#ement de)elomentro#rammes( are #enerally )oluntary&To "rin# the distinction amon# trainin# and de)eloment into shar focus ( *t may"e stated that trainin# is offered to oerates ( whereas de)eloment ro#rammes aremeant for emloyee in hi#her ositions& education( howe)er is common to all theemloyees their #rades not with standin#&The urose of 5R% is to enhance learnin#( human otential and hi#h erformancein work ?related systems and contri"ute to sustaina"le human de)eloment& De3initions o3 HRD+1& 2ccordin#to@outh$acific-ommission cu8ture: The need of 5R% is felt as it imro)es the efficiency ofemloyees( checks monotony at work( "etter communication( de)eloment of mutualcooeration and creati)ity of all the mem"ers comes into limeli#ht&9$ De;e8opin2 potenti*8ities+ The focus of 5R% mana#er essentially is on ena"lin# eole toself6actuali7ethrou#hasystematicaroach"ywhichtheir e.istin#talents arefurtherde)eloed& /$ "ro?th o3 emp8o(ees+ 5R% is associated with #rowth of emloyees& *t hels emloyees toknow their stren#ths and weaknesses and ena"le them to imro)e their erformance& Themana#ement should ro)ide ade'uate oortunity for the de)eloment of human resourcemana#ement for the de)eloment of their talents so that their de)eloment will "enefits theor#ani7ational #rowthA&out the TopicMana#ement %e)eloment is aimed at rearin# emloyees for future !o"s withtheor#ani7ationor at sol)in#or#ani7ationwidero"lemconcernin#& ac'urin#caa"ilities re'uired erformin# )arious tasks and functions associated with theirresent or e.ected future roles &The moti)e "ehind this study is to understand andlearntheimact oftrainin#andde)eloment ro#rammesontheemloyeesofGlo"us @tore $)t& 1td& 5ence the study is under taken uto measure effecti)eness oftrainin# and de)eloment in e.ecuti)es and non6 e.ecuti)es le)el at Glo"us store$)t& 1td& Cashi @tore ( Mum"ai& Trainin# can not measure directly "ut chan#e inattitude and "eha)ior that occurs as a result of trainin# & @o emloyee assessmentshould "e done after trainin# session "y the mana#ement( to know the effecti)enessof trainin# #i)en to the emloyee& 5ence the statement of ro"lem is (AStu'(O3 E33ecti;eness OnHum*nResourceDe;e8opment in"8o&usStores P;t$ !t'$ V*shiStore : um&*i == &Or2*niE*tion *n' HR E33ecti;eness3)er the years( 5R has made steady ro#ress in its a"ility to suort a #lo"ali7in# "usinessmodel and workforce& 2t the same time( most or#ani7ations continue to face an e)ol)in# setof challen#es with resect to their 5R strate#y( structure and ser)ice deli)ery model& 2on5ewitt>s 3r#ani7ation D5R Effecti)eness consultin# ractice focuses on "uildin#(stren#thenin# and imro)in# the caa"ilities of 5R functions like yours&2on 5ewitt can hel you accelerate results "y: %efinin# an 5R ser)ice deli)ery model that creates )alue for and is ali#ned with your "usiness strate#yFone that offers true strate#ic artnerin#( com"ined with efficient and effecti)e 5R ro#ram desi#n and deli)ery %ri)in# ac'uisition( de)eloment and retention of the ri#ht talent 1e)era#in# technolo#y for reortin#( analytics and workforce administration Ena"lin# or#ani7ational chan#e to achie)e desired outcomes3ur consultants le)era#e 2on 5ewitt=s e.ertise in consultin# and outsourcin# across talent(retirement and health discilines to deli)er the "est outcomes throu#h holistic solutions ran#in# from current state assessments to imlementation of a new future state desi#n&2on 5ewitt has a track record of success with "usinesses that ran#e from a few thousandemloyees to some of the lar#est( most comle. or#ani7ations in the world& From ad)isoryser)icestoon6the6#roundconsultin#( ourteamcanhelyouaddressstrate#y(structure(technolo#y( ro#ram effecti)eness and culture and "eha)ior chan#e&Or2*niE*tion *n' HR E33ecti;eness So8utions .$ OptimiEe (our HR Function.$. Current St*te Assessment,sin# 5R 2naly7erG and other dia#nostic methods to assess your current state to identify oortunities for imro)ement.$, HR ser;ice 'e8i;er( mo'e8 *n' sh*re' ser;ices%esi#nin# and otimi7in# 5R ser)ice deli)ery models and imlementin# local( re#ional and#lo"al 5R ser)ice centers to suort emloyee in'uiries and 5R administration.$9 Process Re0en2ineerin21e)era#in# our leadin# ractices to imro)e your end6to6end 5R "usiness rocesses.$/ #usiness C*seHuildin# the case for chan#e and in)estment "y definin# the "enefits( returns on in)estment(deendencies and risks !e;er*2e Techno8o2( ore E33ecti;e8(.$HR techno8o2( str*te2( *n' se8ection %efinin# an 5R technolo#y strate#y( mana#in# )endor selection and identifyin# your system re'uirements,$)or>'*( consu8tin2$artnerin# with 2on 5ewitt>s -loud %eloyment @olutions to ro)ide ad)isory ser)ices to ensure your Aorkday deloyment is successfulAcce8er*te Ch*n2e *n' En*&8e Your Tr*ns3orm*tion.$Ch*n2e m*n*2ement ,sin# 2on 5ewitt=s 3r#ani7ational -han#e Model to "uild or#ani7ationally rele)ant strate#ies to create e.citement for the future( shared knowled#e and understandin# and dri)e sustaina"le "eha)ior chan#e,$Cu8ture *8i2nment 2ssessin# current or#ani7ational culture and de)eloin# strate#ies to ali#n the culture with the desired attri"utes9$Project *n' pro2r*m m*n*2ement ,sin# our ro!ect mana#ement methodolo#y to effecti)ely mana#e on6time and on6"ud#et ro!ects and miti#ate ro!ect risksE;*8u*te Your Re?*r' Pro2r*ms to Ensure The( eet the Nee's o3 Your )or>3orce.$Tot*8 Re?*r's str*te2( 5 optimiE*tion 5elin# to otimi7e your reward strate#y and in)estments( includin# comensation("enefits( work en)ironment( and career de)eloment ro#ramsO#4ECTIVE OF THE STUDY.& To understand the concet of 5uman Resource %e)eloment in Glo"us @tores$)t& 1td&,$To study the )arious trainin# ro#rammes run "y the comany&9&To know the recruitmentD selection rocedures conducted the comany&/$ To know the erformance araisal &@$ To understand emloyee welfare scheme&The rime o"!ecti)e of human resource de)eloment is to facilitate an or#ani7ational en)ironment in which the eole come first& The other o"!ecti)es of 5R% are as follows:.$ ECuit(+Reco#ni7in# e)ery emloyee at ar irresecti)e of caste( creed( reli#ion and lan#ua#e( can create a )ery #ood en)ironment in an or#ani7ation& 5R% must ensure that the or#ani7ation creates a culture and ro)ides e'ual oortunities to all emloyees in matters of career lannin#( romotion( 'uality of work life( trainin# and de)eloment&,$ Emp8o(*&i8it(+Emloya"ility means the a"ility( skills( and cometencies of an indi)idual to seek #ainfulemloyment anywhere& @o( 5R% should aim at imro)in# the skills of emloyees in orderto moti)ate them to work with effecti)eness&9$ A'*pt*&i8it(+-ontinuous trainin# that de)elos the rofessional skills of emloyees lays an imortantrole in 5R%& This can hel the emloyees to adat themsel)es to or#ani7ational chan#e thattakes lace on a continuous "asis& SCOPE OF THE STUDYThe study is conducted on the emloyees of Glo"us @tore $)t& 1td& Cashi( Mum"ai& 5uman resource mana#ement /5RM0 deals with rocurement( de)eloment( comensation( maintenance and utili7ation of human resources& 5R% deals with efficient utili7ation of human resources and it is a art of 5RM&Hum*n resource &ein2 * s(stem*ticprocess 3or &rin2in2 the 'esire'ch*n2es in the&eh*;ior o3 emp8o(ees in;o8;es the 3o88o?in2 *re*s+1& Recruitment and selection of emloyees for meetin# the resent and future re'uirementsof an or#ani7ation&2& $erformancearaisal oftheemloyeesinorder tounderstandtheircaa"ilitiesandimro)in# them throu#h additional trainin#&3& 3fferin# the emloyees= erformance counselin# and erformance inter)iews from thesueriors&4& -areer lannin# and de)eloment $ro#rammes for the emloyees&I& %e)eloment of emloyees throu#h succession lannin#&J& Aorkers= articiation and formation of 'uality circles&9& Emloyee learnin# throu#h #rou dynamics and emowerment&K& 1earnin# throu#h !o" rotation and !o" enrichment&8& 1earnin# throu#h social and reli#ious interactions and ro#rammes&10& %e)eloment of emloyees throu#h mana#erial and "eha)ioral skills.HRD Functions+HRD 3unctions inc8u'e the 3o88o?in2+1& Emloyee trainin# and de)eloment(2& -areer lannin# and de)eloment(3& @uccession lannin#(4& $erformance araisal(I& Emloyee=s articiation in mana#ement(J& 4uality circles(9& 3r#ani7ation chan#e and or#ani7ation de)eloment.RESEARCH ETHODO!O"YThe resent research aer is an emirical one& The sur)ey for the resent research is conducted throu#h rimary data with the hel of a 'uestionnaire sur)eyed to emloyees of select or#ani7ed retailers& The samle taken for the study consisted of 30 which include daily wa#e workers and emloyees from the select retail outlets situated in Mum"ai& The research desi#n followed "y the researcher :%escriti)e Research;& The descriti)e research is to find out the e.istin# facts "y means of conductin# sur)eys and fact6findin# en'uiries of different kinds& The ma!or urose of descriti)e research is descrition of the state of affairs as e.ist at resent& The main characteristic of this method is that the researcher has no control o)er the )aria"lesL he can only reort what was haened or what is haenin#&!IITATION OF THE STUDY.$ 2s the study is carried out for academic urose( due to constraints of time and cost(a comrehensi)e study was not ossi"le&,& The samle si7e was restricted to only I0&*f it were increased many more )ariedanswers and su##estions would ha)e "een e.ected&9& Fear of e.ressin# the true facts amon# the resonds could "e a limitation&/& The emloyees found difficult to understand few 'uestions&COPANY PROFI!EGlo"us is a retail clothin# store chain( "ased in Mum"ai *ndia& *t is a art of R*j*n R*hej* "roups of 2ril 2012 ( the chain has 3I locations in *ndia& Glo"us was founded in Manuary 188K & *ts first 1ocation /at 3I(000 s'uare foot store0oened in *ndore in Mune 1888 ( followed "y two locations in -hennai &*ts Mum"ai fla#shi location oened in No)em"er 2001& Hy May 200K the chain had e.anded to 24 stores( and started a ush to #reatly e.and the num"er of locations& The chain has re)iously announced "old lans to e.and to a much lar#er num"er of stores( such as 1I0&The chain was run "y Ced $rakash 2rya from its foundin# until March 2004&-urrently( it is run "y Vin*( "*j*n*n N*'>*rni( who ser)es it as the Mana#in# %irector and -E3& Nadkarni( who took o)er from 2rya in 2004( oened the 3Jth store in Fe"ruary 2013&Nareena Naoor "ecame the "rand am"assador in 200K( and lanned to launch her own clothin# line with the store&*n 2009( Glo"us created the world>s lar#est -hristmas stockin#( which was 111 feet tall&Glo"us stores$)t& 1td& Aas formed to contri"ute to the re)olution sweein#the *ndian retail *ndustry& Glo"us$romises to "rin# a"out a erceti"le chan#e in the way aarel and lifestyle retailin# is carried out&Retail is *ndia=s lar#est industry ( accountin# for o)er 10O of the country=s G%$ and around KO of the emloyment& Retail industry in *ndia is at the crossroads& *t has emer#ed as one ofthe most dynamic and fast aced industries with se)eral layers enterin# the market( "ut "ecause of the hea)y initial in)estment re'uired ("reak e)en is difficult to achie)e and manyof theselayers ha)e not tasted success so far& 5owe)er the future is romisin# ( the marketis #rowin# (#o)ernment olicies are "ecomin# more fa)ora"le and emer#in# technolo#ies are facilitatin# oerations&!o2o o3 "8o&usThe Glo"us has a lo#o which has Glo"us written in asimle way yet shows a stylist font and defines "ein# trendy & *t has a "ack#round color which is #reen and defines a new color e)ery time &T*28ine o3 "8o&us:Fashion For a chan#in#world &==: Glo"us == @tores $)t&1td& Aas formed to contri"ute in there)olution sweein# the industry &2chie)e customer deli#ht "y offerin# 'uality roducts and ser)ices throu#h a rocess of continuous inno)ation and adatation& The FF Iconic 3*shion &r*n' in In'i* $A4OR COPETITORS.&$antaloons,&-entral9&@hoer>s @to/&1ifestyle@&Aestside1&3nline shoin# stores such as Myntra (Ma"on#(Peme(Qo)i etc&Non ne2oti*&8e 3o88o?e' &( the comp*n(.$ Ac>no?8e'2e the customer + %on>t !ud#e your customer &,$ "reet the customer ?ith * smi8e *n' e(e cont*ct+ 2fter acknowled#in# your customer (#reet the customer with a ositi)e smile and try to make eye contact9$ Discuss *t 8e*st one current promotion + Tell your customer a"out the romotion whichare runnin# on the floor&/$ A'' on + Try to co6ordinate other thin#s with sin#le one @$ Th*n>s *n' in;ite the customer to ;isit *2*in +wish to customer and in)ite him+her to)isit a#ain&Frie'm*n se88in2 steps 3o88o?e' &( the comp*n(.$Pre0Chec> +To reare yourself for success on the sellin# floor e)ery day( rior to sellin#&to a)oid losin# sales due to a lake of rearation&,$ Openin2 the s*8e + To "reak down customer>s resistance & To esta"lish a erson6to6ersonrelationshi withthe customer as oosed to a saleserson 6to6customer relationshi&9$ Pro&in2 +To determine the customer>s wants( needs and desires& To find out why theywant what they want& To de)elo the customer>s trust in you&/$ Demonstr*tion+Toesta"lishthe)alueof themerchandi7e& Tocreateadesireofownershi&@$ Tri*8 c8ose + To close the sale and add on &1$ O&jection h*n'8in2 + To sa)e the sale "y unco)erin# the customer>s real reason for not"uyin# A$ C8osin2 the s*8e + To #et the customer to "uy the main item and the add6ones&G$ Con3irm*tion *n' in;it*tions + To reare "uyer>s remorse which can lead to returns orcancellations& To encoura#e ersonal trade and increase reeat "usiness EP!OYEE STRUCTURE IN "!O#USMana#in# %irector 6 -E35ead of 3eration2rea Mana#er-luster Mana#er@tore Mana#er2ssistant store mana#er+%eartment mana#erTrainee %eartment Mana#erMana#ement Trainee@uer)isor@enior fashion 2ssistant Fashion 2ssistant@ales 2ssociatesTrainee @ales 2ssociatesOther Support Functions reportin2 to Store *n*2er.$Supp8( ch*in +%istri"ution of stock starts from head office to )arious outlets throu#htrucks& Tender is sent to head office and they ha)e to aro)e it&,$A'min*n*2er+adminmana#ero)erseethesuort oerationsofanor#ani7ation&Theyensure that there is effecti)e informationflowandthat resources are emloyedefficiently throu#hout a "usiness&9$He*' C*shier + The head cashier is resonsi"le for the suer)ision of a team of cashiers(ro)idin# trainin#( hirin# ( monitorin# and assistance with oerational issues& -ashiers areresonsi"leforthecorrect calculationofthetotal in)oice( "asedonthecom"inationof#oods and ser)ices urchased "y the customer /$Visu*8 erch*n'iser+)isual merchandisersde)elo( deli)erandcommunicate)isualconcets and strate#ies to romote retail "rands( roducts and ser)ice in store( *n catalo#uesor online& they may also work with museums and #alleries or create )isual concets fore)ents& DEDICATION OF EP!OYEES"o8'en St*rs : Those who achie)e 100O of the tar#et*c> 'ots:Those who achie)e 80O of their tar#et&Re' 'ots : Those who achie)e "elow 80O of their tar#et&ACHIEVIN" CORPORATES TAR"ET.$ They work throu#h 3 session6 summer( autumn and winter&,$ %esi#ners reare the collections J month in ad)ance&9$ They "uild the or#ani7ation "y followin# a succession lan for hi#her le)el osts( incase of drooutsVISION AND "OA!SThe Glo"us Cision6: To "ecome the most admired fashion retailer in *ndia;&*t shall deli)er E)erythin#( E)erywhere(E)ery time for E)ery *ndian -onsumer in the mostrofita"le manner& Core V*8ues&!e*'ership+ to "e a leader( "oth in thou#ht and "usiness& Respect 5Humi8it(+to resect e)eryindi)idual and "e hum"le in our conduct&*ntrosection: leadin# to uroseful thinkin#&Openness+ to "e oen and receti)e to new ideas( knowled#e and information&V*8uin2 *n' Nurturin2 Re8*tionships+ to "uild lon# term relationshis& Simp8icit( 5 Positi;it(+@imlicity and ositi)ity in our thou#ht( "usiness and action&A'*pt*&i8it(+ to "e fle.i"le and adata"le( to meet challen#es&F8o?+ to resect and understand the uni)ersal laws of nature&PROCESS OF RECRUITENT AND SE!ECTIONRecruitmentThe main sources throu#h which "i# "a7aar recruit it emloyees are as #i)en under& 8K*7Consu8t*nc(Ser;ices+Fortole)el mana#ement( emloyeesarerecruitedthrou#hri)ate consultants& They are usually aointed as %eartmental Mana#ers& &7 )*8>0ins+Thisisthemainsourcethrou#hwhichHi#Ha7aarrecruitsitsemloyees&$eoleseekin# !o"aroachthe 5Rdeartmentforemloyment&Generally it is for theentry le)el ositions this source is used& c7 C*mpus Recruitment+ Glo"us )isits some of the reuted educational institutions to hiresome of the most talented and romisin# students as its emloyees like -hrist ,ni)ersity(Han#alore ,ni)ersity etc& @election The followin# is the selection rocedure that the 5Rdeartment ractices to hire its emloyees& Inter;ie?+ For entry le)el !o"s( the candidates are inter)iewed "y a 5R erson& They are asked a few "asis 'uestions a"out their education( re)ious work e.erience if any( lan#ua#es known etc& This is done to e)aluate the candidatein2 Cu8ture+The workin# attern of retail industry re'uires emloyee to ut in lon# hours of work which #enerally cause fati#ue and result in lower moti)ation amon# emloyees& Hesides this( in art 6time and casual !o"s there is less !o" security( fle.i"le shifts( unlimited workin# hours( lower salary and "enefits D oor workin# conditions resultin# into stress and workin# ro"lems&9$!*c> o3 Form*8 E'uc*tion in Ret*i8 *n*2ement+There is re'uirement of 'ualified and talented manower to look after day to day oerations and cater to the wide sectrum of customer desires& 2s there is lack of formal )ocationalinstitutes wherestudentscan"etrained( most of retailers in*ndiadeendonin6housetrainin# or fulfillin# their trainin# needs with small institutes&/$)or>3orce Attrition+There seems to "e hi#h le)el of attrition in the retail sector which is almost 40O accordin# to a recent study&@$Thre*t o3 Po*chin2 + Emloyee oachin# is also )ery hi#h "oth in or#ani7ed as well as unor#ani7ed retail industry& @killed manower is scarce in this industry and as such attractin# the emloyees ofcometitors "y offerin# them "etter salaries is a rather easy otion &FUTUREGlo"us com"ines state ?of6the6art *nternational information technolo#y (the hi#hest 'uality of the human resource and sustained financial commitement to reli7e its lon# time )ision &They are raidly e.andin# and their tar#et is to ha)e an additional 100 fashion stores in 2019&DATA ANA!YSISFINDIN"SThe human resource mana#ement ractices are )ital for the de)eloment ofany "usiness or sector& The 5RM ractices ha)e ine)ita"le deendence on the or#ani7edretailers& From the study it was found that( ri#ht from new hire to orientation eriod( therearemanydifferences intheimlementationof 5Rractices intheselectedor#ani7edretailers& The satisfaction le)els of )arious erformance araisal measures adoted in theselected retail outlets showed that the emloyees are not only fa)oured to the incenti)e lan"ut also the healthy en)ironment and close relations "etween the eers are layin# )ital rolefortheirerformance& Further(thesuer)isorhasthekeyroleintakin#initiati)eintheimlementation of erformance araisal at the select or#ani7ed retail outlets& The emloyeefacilities in the select or#ani7ed retail outlets found to "e not satisfactory to the emloyeesof the retail outlets& The 5R deartment is facin# the challen#es which include hi#h attrition rate( a"senteeism( and imlementation of inno)ati)e ractices in the retail outlets& 5ence( from the study( it was found that the 5R mana#ement ractices in the select retail outlets are still in the initial sta#es of de)eloment& The emloyee facilities and roer erformance araisal measures will always encoura#e the emloyees to achie)e the "est& 5ence( the retail outlets should decide and imlement roer 5R ractices in order to retain and de)elo the work force who are the assets for the de)eloment of or#ani7ations& The #o)ernment should also need to "rin# re)ision of e.istin# la"our laws and should ro)ide fle.i"ility in workin# hours andshould encoura#e with its laws that can "rin# conduci)e en)ironment& SU""ESTIONS@trate#ic 5R lannin# is an imortant comonent of strate#ic 5R mana#ement& *t links 5R mana#ement directly to the strate#ic lan of your or#ani7ation& Most mid6 to lar#e si7ed or#ani7ations ha)e a strate#ic lan that #uides them in successfully meetin# their missions& 3r#ani7ations routinely comlete financial lans to ensure they achie)e or#ani7ational #oalsand while workforce lans are not as common( they are !ust as imortant&E)en a small or#ani7ation with as few as 10 staff can de)elo a strate#ic lan to #uide decisions a"out the future& Hased on the strate#ic lan( your or#ani7ation can de)elo a strate#ic 5R lan that will allow you to make 5R mana#ement decisions now to suort thefuture direction of the or#ani7ation& @trate#ic 5R lannin# is also imortant from a "ud#etary oint of )iew so that you can factor the costs of recruitment( trainin#( etc& into your or#ani7ation>s oeratin#"ud#et&@trate#ic 5R mana#ement is defined as:Inte2r*tin2 hum*n resource m*n*2ement str*te2ies *n' s(stems to *chie;e the o;er*88mission: str*te2ies: *n' success o3 the 3irm ?hi8e meetin2 the nee's o3 emp8o(ees*n' other st*>eho8'ers$ CONC!USION5uman resources eole are the "ack"one of any comany and the success of retail "usinessdeends a lot uon the kind of human resource strate#ies it is followin# and how eole are mana#ed& Hecause of increasin# cometition "etween or#ani7ed retailers( the retail industry is facin# the challen#es and hurdles from different areas& From the sur)ey on select or#ani7ed retailers( the followin# o"ser)ations were made&.$HI"H ATTRITION+ Emloyee retention and moti)ation of staff has "ecome the ma!or concern for 5R deartment in the or#ani7ed retailin# sector& Hecause of the strenuous schedules and tasks in)ol)ed in the retail industry( it "ecomes imerati)e for 5R staff to take #ood careof their emloyees who form the "uildin# "locks of their retail chain& The undercurrents amon# the emloyees re#ardin# comany olicies are many and they must "e felt from time to time to sustain the 'uality crowd and reduce the attrition rate& From the reort of Retailer( it is found that the attrition rates are comarati)ely hi#h when it comes to the retail industry in *ndia& The attrition rate in the *ndian retail industry is 3063I ercent& The main reasons found to "e the tyical nature of !o" where a articular emloyee of anor#ani7ed retail comany need to work on his feet the whole day and the !o" is reaction intensi)e and the "usiness is mainly transactional&, $TRAININ"FOR COPETITION+ The need for efficient trained sales team is of #reat imortance in the or#ani7ed retailin# at resent& For e)ery retail or#ani7ation( the secret "ehind the success of their "usiness is to kee the list of their loyal consumers interact& The need for a well desi#ned 5R ractices are#reatly needed for roer trainin# to the newly recruited eole to the retail or#ani7ation& $ro)idin# trainin# to the sales staff lays a si#nificant role in e)ery "usiness oeration& Nowadays( the or#ani7ed retailers are lookin# at a sales trainin# comany to hel the sales staff #ain more roficiency and e.ertise in their resecti)e field& .$ O#SERVATIONS FOUND IN TRAININ" SESSIONS OF SE!ECTOR"ANIJED RETAI!ERS From the field "ased sur)ey( it was found that the or#ani7ed retailers at Aaran#al %istrict( aart from usin# the ser)ices of outsourcin# firms to train its sales eole( they are also usin# some of the inno)ati)e new trainin# techni'ues to the staff& The techni'ues which are o"ser)ed durin# the sur)ey are :A7$ STRESSIN" UPON #ENEFITS OF ADVERTISIN"+ The 5R mana#ers and trainers are emhasi7in# uon makin# the sales eole to think and act inno)ati)ely in desi#nin# the retail out let and as well as attractin# the customersthrou#h inno)ati)e romotional strate#ies& The trainers are focusin# on makin# the staff to effecti)ely use ad)ertisin# as a tool to enhance sales( romote #rowth( and attract newconsumers$ COUNTIN" THE CUSTOERS+ *n this( the retail firms and the trainers are makin# the staff of the retail or#ani7ation to increase the customer relationshi mana#ement& Throu#h effecti)e trainin#( the trainers are workin# on hi#hli#htin# the comonents of marketin# strate#ies which the sales eole should erform acti)ities of romotion( roduct de)eloment( relationshi mana#ement( distri"ution and ricin#& The trainers are makin# the retail staff which include sales staff and suortin# staff to identify the firm s marketin# #oals( and aree.lainin# a"out how the #oals can "e achie)ed&,$ ON!INE TRAININ"+ The trainers of 5R deartment are showin# the )isuals of well desi#ned and successfullyrunnin# retail or#ani7ation=s outlets to the emloyees in order to make them to reali7ethe imortance of the desi#n of retail outlet& 2art from that( from the sur)ey it was alsoreali7edthat thetrainers arefocusin#ononlinetrainin#whichincludewe""asedsuort to enhance the a"ilities of the staff of the retail outlets& 5i#h 1a"our costs and-omle. nature of la"our laws: Hecause of the increasin# cometition and the comle.nature of the work( the retail outlets are facin# the ro"lems of la"our costs& 2art fromthat( )ariousla"our lawsare#i)in#restrictionstoothe5Rdeartment toachie)edesired o"!ecti)es of the retail or#ani7ations& From the sur)ey( it was found that the 5Rdeartment is facin# with the ro"lems like len#thy leisure hours and fre'uenta"senteeism of the emloyees to the duties& E)en( it was found that the e.istin# la"ourlaws in *ndia for"id emloyment of staff on a contractual "asis that makes it difficult tomana#e emloyee schedule& Esecially( when retail or#ani7ations are erformin# 3JI6day oeration( the ro"lems in encoura#in# and moti)atin# the emloyees to erformwell isatou#hchallen#eforthe5Rdeartment t areshowin#the)isualsof welldesi#ned and successfully runnin# retail or#ani7ation=s outlets to the emloyees in orderto make them to reali7e the imortance of the desi#n of retail outlet& 2art from that(fromthesur)eyitwasalsoreali7edthat thetrainersarefocusin#ononlinetrainin#which include we" "ased suort to enhance the a"ilities of the staff of the retail outlets&9$ Hi2h !*&our costs *n' Comp8e< n*ture o3 8*&our 8*?s+ Hecause of the increasin# cometition and the comle. nature of the work( the retail outlets are facin# the ro"lems of la"our costs& 2art from that( )arious la"our laws are #i)in# restrictions to the 5R deartment to achie)e desired o"!ecti)es of the retail or#ani7ations& From the sur)ey( it was found that the 5R deartment is facin# with the ro"lems like len#thy leisure hours and fre'uent a"senteeism of the emloyees to the duties& E)en( it was found that the e.istin# la"our laws in *ndia for"id emloyment of staff on a contractual "asis that makes it difficult to mana#e emloyee schedule& Esecially( when retail or#ani7ations are erformin# 3JI6 day oeration( the ro"lems inencoura#in# and moti)atin# the emloyees to erform well is a tou#h challen#e for the 5R deartmentI#!IO"RAPHYH33N@NATURE OF HUAN RESOURCE ANA"EENT 5uman Resource Mana#ement /5RM0 is a mana#ement function that helsmana#ers recruit( select( train and de)elo mem"ers for an or#ani7ation& o")iously(5RM is concerned with the eole>s dimension in or#ani7ation&5RM refers to a set of ro#rammes( functions and acti)ities desi#ned and carriedout in order to ma.imi7e "oth emloyee as well as or#ani7ational effecti)eness&Scope O3 HRThescoeof5RMisindeed)ast& allma!oracti)itiesintheworkin#lifeofaworker6from the time of his or her entry into an or#ani7ation until he or she lea)es6comeunder theur)iewof 5RM& secially( theacti)ities includedare6 5Rlannin#( !o"analysisanddesi#n( recruitment andselection( orientationandlacement( trainin# and de)eloment ( erformance araisal and !o" e)aluation (emloyee and e.ecuti)es remuneration ( moti)ation and communication ( welfare (safety and health ( *ndustrial relations /*R0 and the like& Hum*n Resource *n*2ement in or2*niEe' ret*i8Recruitment+ %eendin# on the si7e of the num"er of )acancies or if it=s anew store then camus recruitment is done or recruitment is done throu#h recruitersandconsultants& Forshofloorsalesre'uirementad)ertisementisutuinthelocal news aers&Se8ection+ @elections are "ased on #rou discussions D inter)iews& @omeretailers take an entrance test followed "y #rou discussion and ersonal inter)iew&Per3orm*nce Appr*is*8+*t is one of the most contro)ersial systems within human resource& No one in anyor#ani7ation is e)er hay with the system "ecause it e.lores the "itter truth of anemloyee& *t is inherently conflict "ased "ecause it is su"!ecti)e and differs fromerson to erson&Tr*inin2 *n' 'e;e8opment+ Retail industry has finally taken shae in *ndia(and is e.eriencin# a raid #rowth& @ince or#ani7ed retail is #rowin# tremendouslyrocurin# trained human resource for retail is a "i# challen#e& The talent "ase islimited and with the entry of "i# retailers in the market there is a hu#e demand oftrained and skilled rofessionals in this sector& Compens*tion+-omensation is ayment for ser)ices rendered to anor#ani7ation "y an emloyee& -omensation may "e direct or indirect comensationD is a moti)ator for emloyees at all le)els&Re?*r's: Incenti;es *n' Reco2nition+E)ery retailer is lookin# at )arious ways to moti)ate their emloyees and reduceattritionrate& *ntroductionofrewards( incenti)esandreco#nitionofemloyeeisincreasin#ly "ecomin# oular within the industry& Retailers like $R*1ha)elaunched $ERN6 $erformance Enhancement Reward Nit and star erformer of themonth in their stores& They are used to reward erformance at the indi)idual( teamand or#ani7ational le)el&Emp8o(ee Discip8ine+*t is a mana#ement tool to correct emloyee "eha)ior&