sippo - natalija puntevska

We pave the way-you get the access.

SIPPO Swiss Import Promotion Programme


Seminar for ExportersHotel Zira, Belgrade, 18 October 2011

Copyright © Osec 2008. Alle Rechte vorbehalten.

Switzerland at a Glance.

Surface area: 41’285 km2

Dimensions: North-South 220 km East-West 348 km

Capital: Berne

Population: About 7.7 million

Languages: German - 64% French - 20%Italian - 6% Rhaeto-Rumantsch - 0.5%


Switzerland at a Glance - Key Figures.

2008 2009p 2010pGDP in billion CHF 545 535 550

GDP growth 2.1% -1.9% 2.7%

Unemployment rate 2.6% 3.7% 3.9%

Imports in billion CHF 186.9 160.2 174

Exports in billion CHF 206.3 180.5 193.5

Source: Swiss Statistics


Switzerland is primarily a service economy: 72% of the workforce are employed in the tertiary sector (services), 24% in the secondary sector (industry) and 4% in the primary sector (farming).

The main service sector industries are insurance, banking, trade and commerce, and tourism.

The secondary sector is dominated by the machinery, electronics, metals and chemical/pharmaceutical industries.

More than 99% of all registered companies in Switzerland are SMEs, and employ two-thirds of the total workforce.

The Swiss economy is strongly geared towards exports – approximately half of Switzerland’s GDP is generated from the export of goods and services.

Switzerland at a Glance – Economy.


Switzerland at a Glance – Economy.

Main exports are chemicals, machinery, electronics, precision instruments, watches and jewellery.

Main imports: chemicals, machinery, electronics and equipment, metals, precision instruments, watches and jewellery, vehicles, agriculture and forestry products, and textiles, clothing

Main partner – EU27 - 59% of exports and 79% of imports (in 2010).

Germany has traditionally been Switzerland’s most important buyer and also supplier, while Italy and France are its second and third most important suppliers.

The US is Switzerland’s second largest customer, followed by Italy and France.

Transition countries account for nearly 6% of exports, and 5.2% of imports.


Foreign Trade: the Key Goods.

Imports (CHF mil.)

Exports (CHF mil.)

2008 2009 2008 2009Agricultural and forestry products

14‘199 13‘306 8‘455 8‘262

Textilles, clothing, footwear

10‘040 9‘042 4‘468 3‘688

Chemicals 38‘272 34‘964 71‘918 71‘771Metals 18‘089 12‘323 15‘276 10‘489Machinery, electronics 35‘611 29‘250 43‘806 33‘741Vehicles 16‘750 14‘961 6‘094 5‘343Instruments and watches 15‘139 15‘378 37‘988 32‘407

Source: Swiss Statistics


Foreign Trade: Main Partners in 2010.Country Export (in CHF million) Import (in CHF million)

Industrial countries 145‘069.6 150‘537.2

European 114‘032.7 138‘015.8

EU 27 113‘268.8 137‘666.3

Germany 37‘780 57‘266.6

France 15‘144.1 15‘218.7

Italy 15‘546.9 18‘366.6

EFTA 763.9 349.6

Non-European 31‘036.9 12‘521.4

USA 19‘478.3 8‘154

Transition countries 11‘380.9 9‘030.8

Emerging economies 21‘143.6 6‘722

Developing countries 15‘885.7 7‘700.9Source: Swiss Statistics

Copyright © Osec 2008. Alle Rechte vorbehalten. Source: Swiss Customs Office

Foreign Trade: Balkan Countries

Export 2009

Mil. CHF

Export 2010

Mil. CHF

Import 2009

Mil. CHF

Import 2010

Mil. CHFCroatia 255 226 97 91Bosnia and Herzegovina 63 61 27 29Macedonia

54 47 21 22Montenegro 15 14 0 0Serbia 219 179 51 66Kosovo 31 24 1 2Albania 40 34 2 3


Exports: Switzerland – Serbia 2010 (Source: www.osec.ch)

Exports from Switzerland 2010 CHFChemicals and associated products 110'578'231

Machinery, units, electronics 23'821'932

Precision instruments, watches and jewellery 15'534'433

Metals 7'328'368

Leather, rubber, plastics 6'221'654

Vehicles 3'495'891

Paper, stationery and graphic products 3'174'191

Agricultural and forestry products, fishery 3'134'722

Stone and soils 1'948'085

Furnishings, toys, etc. 1'589'546

Energy sources 1'425'786

Textiles, clothes, shoes 1'048'999


Imports: Switzerland – Serbia 2010 (Source: www.osec.ch)

Imports to Switzerland 2010 CHFMetals 25'734'617

Agricultural and forestry products, fishery 12'515'925

Machinery, units, electronics 9'946'158

Furnishings, toys, etc. 5'881'179

Chemicals and associated products 3'450'396

Leather, rubber, plastics 2'545'713

Textiles, clothes, shoes 2'356'545

Precision instruments, watches and jewellery 1'305'648

Paper, stationery and graphic products 1'063'529

Stone and soils 695'199

Vehicles 442'146

Works of art and antiques 77'229


Objective:

To promote market access for SME products suitable for export to Switzerland and European markets and establish contacts between European buyers and producers from our partner countries.

•The Swiss Import Promotion Programme SIPPO is a mandate of the State Secretariat of Economic Affairs SECO.•The mandate is being carried out by Osec for the period 2008 - 2011.



Organigramm Osec – www.osec.ch


CEO Sekretariate

Märkte & Beratung Auslandpromotion Kommunikation & Marketing Business Support

Region IMEA Development Services Kommunikation RW / Controlling

Region Europa Messen Marktbearbeitung Human Resources

Region Asia & Pazifik Location Promotion E-Business Sourcing & Services

Region Amerika Strategische Projekte & IT

Geschäftsstelle Lugano

Geschäftsstelle Lausanne

Beratung

Export Development


Programs - Projects

Offeremerging markets /

markets in transition

DemandSwitzerland / European Union

We want to support the countries in transition and developing countries to cost efficiently and effectively

increase their participation in the world market

Implementation & Statement.

SIPPO Team.


SIPPO Project Assistants

Rita Stupf

Christian Bernet

Eve Bächtold

MichaelBachmann

Mirjam Moine

NicolaBarak

CynthiaWiesner

Constantin Kostyal

SabineHahn-Fornet

SIPPO Project Managers

Head DS

Monika Geissberger

Pirmin Aregger

FabienneMüller

Administration/Coordinators

Apprentice

Angela Baumann


SIPPO Countries.

The SIPPO project management teams are supported by approximately 20 external consultants

• Columbia, Peru

• Ghana, South Africa, Egypt

• Albania, BIH, Serbia, Republic of Macedonia, Kosovo, Montenegro, Ukraine

• Indonesia, Vietnam


Partners & Networks.

• SEC network• SECO• ITC• UNIDO and other UN organizations• CBI• National Export Promotion Agencies• Sector associations in Switzerland and partner countries• Local SIPPO representatives• SDC coordination offices• Swiss NGO’s (Helvetas, Intercooperation, Swisscontact)• Swiss Embassies• Swiss Business Hubs• Trade Associations


Branches of Activities.Food Sector: • Fruits and vegetables• Fish and seafood• Natural ingredients• Organic productsNon-Food Sector:• Garments• Home textiles• Home and garden furniture• Handicrafts• JewelleryTechnical Sector:• Software applications• Timber for industrial purposes• Metal processing, machine building, electro technical componentsSustainable and Fair Tourism


The Approach.

The program creates opportunities by accompanying companies during 3 years through the following process:


Services.

• SIPPO informs exporters from emerging markets about market potential in the EU and Switzerland

• SIPPO provides practical, industry-specific marketing and product training for SMEs in emerging markets

• SIPPO helps selected companies from emerging markets to export to Switzerland and the EU


Information services.


• Sector studies & branch overviews• Fashion forecasts• Export Manual (CBI & SIPPO cooperation)• SIPPO Newsletter• Success stories



Information for the importers

• SIPPO Newsletter http://www.sippo.ch/internet/osec/en/home/import/nl.html

• Market Place http://www.sippo.ch/internet/osec/en/home/import/market.html- Exporters‘ Directory- Country and sector specified directorieshttp://www.sippo.ch/b2bB2B Online Directories - Exhibitor Catalogues

• New-Markets – New Opportunities

Information services. www.sippo.ch


Organic Branch Overviewhttp://exdima.sippo.ch/World_Herbs_New/

Natural ingredients for food, pharma & cosmeticshttp://exdima.sippo.ch/SIPPO_NaturalWorld.html

Fruits and vegetables, oils and herbs and mushrooms in Macedoniahttp://exdima.sippo.ch/MK_Food_2/index.html

Clothing and textile industry in Macedonia

‹http://exdima.sippo.ch/textile_mk.htmlGarment and Textile Industry in Serbiahttp://www.sippo.ch/internet/osec/en/home/import/publications/nonfood.-ContentSlot-14500-ItemList-28575-File.File.pdf/pub_nonfood_rs08.pdf

B2B Online Directories.

http://exdima.sippo.ch/World_Herbs_New/�

http://exdima.sippo.ch/SIPPO_NaturalWorld.html�

http://exdima.sippo.ch/MK_Food_2/index.html�

http://exdima.sippo.ch/textile_mk.html�


Furniture and wood processing in Macedonia NEW UPDATE‹http://exdima.sippo.ch/MK_Wood/SIPPO_MKWOOD.html›

Wood-based industry in Serbia‹http://www.pks.co.yu/wed›

Bosnia Wood Processing‹http://exdima.sippo.ch/Bosnia›

Export directory of region Šumadija and Pomoravlje, Serbia‹http://exdima.sippo.ch/Serbia/SIPPO_SERBIA.html›

Export directory of Serbia‹http://exdima.sippo.ch/serbiavaljevo/

B2B Online Directories.

http://exdima.sippo.ch/MK_Wood/SIPPO_MKWOOD.html�

http://www.pks.co.yu/wed�

http://exdima.sippo.ch/Bosnia�

http://exdima.sippo.ch/Serbia/SIPPO_SERBIA.html�

http://exdima.sippo.ch/serbiavaljevo/�



Information for the exportersExporting Switzerland & EuropeMarket SurveysFrom Contacts to Contracts

Publicationshttp://www.sippo.ch/internet/osec/en/home/import/publications.html


Information services - Publications.

SIPPO GeneralExport ManualFrom Contacts to Contracts SIPPO Flyer

FoodStandardsAgricultural Standards BookNatural ingredientsMarket Overview on Natural IngredientsBranch Overview on Medicinal Aromatic Plants and MushroomsManual for Sustainable Wild CollectionCollectors Manual and Plant Monographs for Bosnia HerzegovinaMonographes for MushroomsOrganic food productsThe Organic Market in Europe NEW EDITIONMarket Overview on Coffee, Cocoa and TeaGuide for Organic Fruits and Vegetabls from the TropicsTraining Manual for Organic Agriculture in the Arid and Semiarid TropicsFish and seafood‹EU Market Access & Eco-Labelling for Fishery and Aquaculture Products›Improving aquaculture practices in smallholder shrimp farming Guide to Traceability within the Fish IndustryGuide to Seafood Hygiene ManagementGuide to Packaging TechnologyOther agricultural productsMarket Overview on Fruits and Vegetables

Non-FoodOuterwear EUGarment and Textile Industry in Serbia

New Markets - New OpportunitiesAlpaca and Pima in Peru and Bolivia (New Edition)Bead, Brass and Jewellery Industry in GhanaTextile Industry in Macedonia

http://www.slideshare.net/Osec/eu-market-access-and-ecolabbeling-for-fishery-and-aquaculture-products�






Information for the exportershttp://www.sippo.ch/internet/osec/en/home/about_us/cug.html Fashion Forecasthttp://www.sippo.ch/internet/osec/en/home/about_us/cug/cug_fashionforecast.html Jewellery Forecasthttp://www.sippo.ch/internet/osec/en/home/about_us/cug/cug_jewforecast.html Home Textile Forecasthttp://www.sippo.ch/internet/osec/en/home/about_us/cug/Home_Textiles_Forecast.html Furniture Trend Bookhttp://www.sippo.ch/internet/osec/en/home/about_us/cug/furniture_trendbook.html

http://www.sippo.ch/internet/osec/en/home/about_us/cug.html�

http://www.sippo.ch/internet/osec/en/home/about_us/cug/cug_jewforecast.html�

http://www.sippo.ch/internet/osec/en/home/about_us/cug/cug_jewforecast.html�

Matchmaking services.

Match making activities

Buying Missions

Selling MissionsTrade fairs

Direct Business Partner search


Technical assistance, Individual Consulting Sessions

Workshops and Seminars

Export Marketing Quality ManagementTrends & Design Norms and StandardsProduct Development

Consulting & Training.


SIPPO Projects – Food Sector.

Fresh Fruits and Vegetables

Fruit Logistica fair, Berlin, Germany

Natural Ingredients

Health Ingredients / Food Ingredients fairVitafoods fair, Geneva, Switzerland

Organic Products

Biofach fair, February 2011, Nuremberg, Germany

-Workshops on GlobalGAP; Organic Certification; Manuals, etc.


SIPPO Contact PlatformSIPPO is acting as a contact mediator for Swiss- / EU importers and producers from developing countries and countries in transition. SIPPO is offering to EU importers a service in form of a sourcing-platform with a large pool of producers from Albania, Macedonia, Serbia, Indonesia and Vietnam. SIPPO already introduced the contact platform to the Swiss and EU importers at the GLOBAL FASHION in 2005 and since 2006 at the CPD fair for garments in Dusseldorf twice a year. A team of 3 consultants as well as the project management support producers to establish long term business relations. On demand, SIPPO connect selected producers to interested EU-importers and provides brochures about the textile- and clothing industry from the promoted countries and hand out detailed information from all selected companies.

Brochure - New Markets New Opportunities- To promote selected countries as a production place; promote the textile and garments industry, and the companies

CPD fair, Dusseldorf, Germany- SIPPO represents companies from the selected countries

Direct Contacts / Buyer Mission

Fashion & Trend Forecast

SIPPO Projects – Garments Sector.


SIPPO Projects – Home and Garden Furniture Sector.

SPOGA Garden furniture, Cologne, Germany

IMM furniture fair, Cologne, Germany

SIPPO Projects – Handicrafts.

Ambiente fair, Frankfurt, Germany


SIPPO Projects – Technical Sector.

Software applications

CeBIT fair, Hannover, Germany

Metal Processing, Metal Working

Hannover fair, Hannover, Germany

MIDEST fair, Paris, France

Timber for Industrial Use

Interzum fair, Cologne, Germany

Swissbau fair, Basel, Switzerland


Impressions.

Copyright © Osec 2008. Alle Rechte vorbehalten.Copyright © Osec 2008. Alle Rechte vorbehalten.

Contact us.

• a) SIPPO Office in Skopje:Natalija Puntevska SIPPO Representative Macedonia, Albania and SerbiaEmbassy of SwitzerlandMaksim Gorki 19 MK-1000 Skopje Tel: +389 (0)2 310 33 50 / +389 (0)2 310 33 55 Fax: +389 (0)2 310 33 41 Email: [email protected]

• b) Head office in ZurichOsec, SIPPO Swiss Import Promotion ProgrammeStampfenbachstrasse 85, P.O.Box 2407CH-8021 ZürichTel: +41 44 365 51 51Fax: + 41 44 365 52 02Email: [email protected] hotline: +41 44 365 53 91

http://www.sippo.ch/�


Hvala na pažnji!