sirous kavehercy mobile monday russia 3g services
TRANSCRIPT
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Copyright © Acision 2007. All rights reserved.
3G SuccessShift From Technology To User
22 October 2007
Sirous KavehercyMarket Development DirectorEurope, Russia and Africa
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Copyright © 2007 Acision. All rights reserved.
Agenda
• Acision• Learnings Of 3G• Operator’s Role• 4 Steps To 3G Success
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Copyright © 2007 Acision. All rights reserved.
June 2007
Telecom Products
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Copyright © 2007 Acision. All rights reserved.
THE Messaging Company
Experts In Mobile Data Services
• Text Messaging• Multimedia Messaging• IP Voice/Video Messaging• Converged IP Messaging• Mobile Internet• Mobile Advertising• Intelligent Charging
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Copyright © 2007 Acision. All rights reserved.
Track Record In Innovation
• First Commercial SMS Message (1992 Telenor)• First Interactive SMS Television Show (2000
Germany)• First Commercial MMS Message (2001 Telenor)• First 3G IP-based Messaging Solution (2002 H3G)• First I-Mode gateway outside Japan (2003 KPN)• First Commercial 3G VideoMail Service (2003 H3G)• First Real Time Subs Behavioral Analysis Solution (2007)
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Copyright © 2007 Acision. All rights reserved.
Learnings Of 3G
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Copyright © 2007 Acision. All rights reserved.
3G Promise (1999 – 2000)Technology Benefits• Offer More Speed
User Experience • Real Mobile Internet • New Media Rich Applications
Business Benefits• Mobile Operator To Become Media Player• Increase Traditional Service Revenue• New Revenue Streams For The Operator
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Copyright © 2007 Acision. All rights reserved.
3G Reality (2001 – 2003)Technology Benefits• Networks Coverage Poor, Speed Slow
User Experience• Limited 3G Handsets Availability• User Experience Was Disappointing• Lack Of Compelling Services
Business Benefits• Role Of Media Player Did Not Materialise • Operators Marketed Technology Instead Of
Services • Conflict In Operator KPIs
• Acquisition And Up Sell
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Copyright © 2007 Acision. All rights reserved.
3G Evolution (2004 – Now)Technology Benefits• Coverage And Speed Improved
User Experience• Better Handsets And More Choice Is Available• Content Is More Appealing• Service Bundling And Flat Fee Are Introduced
Business Benefits • Data Architecture Is Seen As Key
• SDP/Content Management Is Not Enough• Interoperability Agreements Are Essential
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Copyright © 2007 Acision. All rights reserved.
Operator’s Role
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Copyright © 2007 Acision. All rights reserved.
New Operator: Customer Centric
2nd Wave(2G)
MobileServices
2nd
MobileServices
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Copyright © 2007 Acision. All rights reserved.
Operator’s Business Model?
MediaPlayer
Access ProviderAccess Provider
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Copyright © 2007 Acision. All rights reserved.
Providing Access Is A Unique Value
• Not The Same As A Low Value Bitpipe!• Access Is Essential To User Experience• Mobility Is Required For Convergence
To Succeed As An Access Provider Operator Must Be In Control Operator Must Be Able To Differentiate
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Copyright © 2007 Acision. All rights reserved.
4 Steps To3G Success
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Copyright © 2007 Acision. All rights reserved.
1.Complete Video Calls2.Mobilize The Internet3.Know Your Customer4.Simplify Payments
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Copyright © 2007 Acision. All rights reserved.
1. Complete Video Calls
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Copyright © 2007 Acision. All rights reserved.
2. Mobilize The Internet
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Copyright © 2007 Acision. All rights reserved.
Add Value In Open Internet
1. Optimise User Experience
2. Control Browsing & Access
3. Enable Communities
4. Monetise Clarity of Pricing
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Copyright © 2007 Acision. All rights reserved.
3. Know Your Customer
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Copyright © 2007 Acision. All rights reserved.
Increase Customer Loyalty • Behaviour • Lifestyle
Characteristics
• Brand Preferences
• Personal Interests
• Consumption Patterns
Achieving Customer Centricity
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Copyright © 2007 Acision. All rights reserved.
4. Simplify Payments
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Copyright © 2007 Acision. All rights reserved.
Match Customer Needs
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Copyright © 2007 Acision. All rights reserved.
Sirous KavehercyMarket Development DirectorEurope, Russia and Africa---------------------------------------------------------Mobile: +31 65252 6222Email: [email protected] Website: http://www.acision.com Skype: sirous.kavehercy