Enid Akuffo

WEBSITE ANALYSIS

She has her menu bar straight at the top of the website. This is so her fans and audiences find it easier to explore her website. Her name/logo is made the centre of the menu bar so people recognise that she is still the focus of the site. Her name and logo is identifiable with her fans.

She uses the colour scheme pink, white and black. This is a reminder of her recently released album. This allows audiences to focus straight on her new music and it may even influence them to take a further look at it. At this current time Beyoncé is associated with these colours, so I would say that it is the expected colours for her to use on her site.

In the center of the website is a video and slide show of her new album. We are almost forced to watch this, because as soon as you click the website it pops up. It means that audiences and fans are already shown snippets of her video and it may influence them to buy the album and watch the rest of her videos.

On Beyoncé's homepage there is a collage of images. I think this was done to make her fans feel more connected to her, they’re personal images and it would make fans feel like they’re getting an insight into her life.

When you click the music tab it automatically shows 30second previews of her music video. It’s a constant reminder to buy the album.