site builder intermediate training 2 - real estate web site

7/22/2008

RE/MAX Mid-States and Dixie Region

Intermediate Technology Program-2 Site Builder

Agent Name: ____________________________________ User Name: _____________________________________ Password: ______________________________________

7/22/2008

MUST READ! Before you begin please make sure you read the following require-ments needed to accessing and managing your Agent Intranet for your website.

1. MUST have taken or know the following: • Read or taken the Beginners Setup Course • Have your website already fully setup • Know how to navigate your website and your agent intranet quickly and

easily. 2. The Following Browsers are support:

• Microsoft Explorer 5.5 or higher and running on a “windows” based sys-tem.

3. The following platforms and browsers are NOT guaranteed to work properly: • Platforms-Macintosh and Linux • Browsers-Firefox, Safari or Opera

What’s In this Book?

Site Builder: Basics of Customizing your website using Site Builder: Page 3 • Site Design-Home Page setup: Page 4 • Design View and Personal Library: Page 5 • Site Content-Internal website pages: Page 6 • Localized My Search Map: Page 7 • Page Objects, Forms and Featured Property Layouts: Page 8 • Navigation Tools: Page 9 • Search Engine Setup-ADVANCED: Page 10 • Website Reports-Domain name and marketing: Page 11-12

Creating Links to Internal Pages in your Agent Website: Page 13

Agent Intranet Top Tool Bar Descriptions: Page 16

How to get Help! - Website Support Contacts: Page 18

Table of Contents

7/22/2008


Technology Program Listing Tool Site Builder

The basic’s of customizing your homepage as well as creating individual pages and add links to vendors.

7/22/2008

1 SiteBuilder: This area controls your homepage and all pages to your websites as well as marketing reports and search engine optimization tool.

A. Site Design: Select from 10 different color themes for your website. B. Choose from 8 types of layout for your homepage. C. Customize Your Homepage layout. D. Change or add additional information in the Text Area (based on layout choice) E. Turn on or off Foreclosure Search tab on agent website (the default is off)

A

B

C

D

E

7/22/2008

A. The Design View allows you to easily add, edit, and format text and images as well as add hyper-links to your website to give it a customized personality all its own without needing to have prior knowledge of HTML. Preview allows you to view the final HTML as it will look on your website. The Design View does not give a completely accurate repre-sentation of what the finalized ver-sion will look like. It is helpful, sometimes, to switch back and forth between the two views. In Source View you can create anything you want without being limited to the basic tools offered in the Design View. If you are an ad-vanced user and familiar with HTML, you will be able to set your website apart form the rest.

B. The Image Library is a collection of images for you to use on your website. Here you can upload any type of internet-ready graphic or choose from your company sup-plied collection of images. The Im-age Library is composed of three sections, click below to find out more.

C. The Tools Area provides you with icons and functions like those found in using Microsoft Word or other document creating products.

Add Link

Add Marquee

Add Table

Align Center

Align Left

Align Right

Background

Bold

Bullet List

Copy

Color

Cut

Font

Heading

Horizontal Rule

Indent

Italic

Justify

Line Break

Number List

Paste

Redo

Remove Style

Size

Underline

Undo

Un-Indent

A B

C

7/22/2008

2 Site Content:: This area controls your individual pages or content of your web-

site.. A. Shows the Tab on the

website and the content of the tab.

B. Link Name: Shows the individual description and links to the pages.

C. Description-Sort-Move: Allows for editing and moving description from one tab to another plus sorting order on the page.

D. Show/Hide: Provides for showing the page or hid-ing it until competed.

E. Type: allows you to full edit the template page.

F. Add link: Add a link to another website.

Blank Pages to be Used when ever you need them:

A B C

D E

F

7/22/2008

3 May Search Map: Providing you with the tools to have your own “google

maps” starting point. Your Market, Your Area of knowl-edge, Your way: A. Following the instruc-

tions: Easy to use just like using google maps. Grab and drag your map around until your loca-tion is center on the screen. Then ZOOM down or out (you can even go directly to the street level)

B. Save My Search Map: C. Reset to Company Map

Area:

B

A

C

7/22/2008

4 Page Objects: Al-lows for you to move your forms order or to change

on what pages they show. Also allows for you to change your Featured Prop-erties look. This area con-trols your individual pages or content of your website. A. Page Object Selection:

These are the many dif-ferent forms/lead genera-tors on each individual page in your website. These are located on the right hand side. You can select and move forms from one page to an-other based on your pri-mary business needs.

B. Page Object/Sidebar Style: Different layouts and styles for your “Featured Property” ar-eas on your homepage and interior pages (page object selection area)

C. Header Slogan: Add a slogan to the top of your website pages. (note: this does not appear in the very top header area) the header slogan shows be-low the navigation tabs on each website page.

D. Scrolling Footer: this is a small marquee for the footer of your website.

B

A

C

D

7/22/2008

5 Navigation: Start you clients off in the di-rection you wish based on your inter-

net business model. A. Interior Home Page Re-

direct: Select from any internal website page and that will be your “Home Page”. You can select from that standard or take a blank page from the site content and cre-ate your own.

B. Top-Navigation “Home” Buitton URL: If you wish for a consumer to select your “Home” but-ton and then be directed to another website, the website you put here would “re-direct” and send the consumer to this link. NOTE: if you send them away from your website you will loose the lead.

B

A

7/22/2008

6 Search Engines: Your website can be setup for search en-gine “readiness”

based on your knowledge and experience with Search Engines. Or you can hire an expert to manage this for you. A. Indexing: turning on spe-

cial pages within your website for the search engine “spiders” to seek and take back with them to the search engine: Google, Yahoo, Live etc. Each page has to have “special” wording, meta tags, keywords, descrip-tion for any ranking on the search engine.

B. Meta Tags: Each page that is indexed has to have all the information available to be searched on by the spiders. This is the area you do that in.

C. Submissions: You can submit your website do-main name and all of the pages you have indexed to the search engine world directly from here. This is a FREE process however we are not re-sponsible for the submis-sion site.

Search Engines are

NOT a quick and easy study.

The Technology Staff does not man-age this for an office or individual agent.

B A C

D

7/22/2008

7 Reports-Domain Name: Tracking traffic from each domain name you

have pointed to your Lead-Street website A. Visitor Entry Summary:

By selecting a date range you can run a report for the domain name(s)

B. Website Domains: Based on the date range selected you will be able to track:

• Visitors • Searched • Listings • Activity Leads • Hot Leads • Total

C. Definitions of terms above.

B

A

C

7/22/2008

C

8 Reports-Marketing Source: Using unique codes at the end of your domain

names you can track specific traffic based on your market-ing and advertising of the individual domain names. A. Markett Source Report

Date Range: Select the date range for the report.

B. Marketing Source Man-agement: Adding your individual “codes” for each domain name. (you can add and delete as needed) This does not control a domain name. It simply helps manage the use of the individual code for tracking.

C. Read Instructions

A

B

7/22/2008


Technology Program Listing Tool Creating Links to Internal Pages in your Agent Website

Learn the steps to creating links to internal pages within your agent website.

7/22/2008

1 Linking to Internal Pages of your Agent Website: You can create links for con-

sumers to use to access an internal page within your agent website. Or you can purchase a domain name to forward directly to an inter-nal page of your website. You must do more than just copy and paste the URL. You have to add your ac-count ID. This is your unique identifying code for your website. A. Find your Account ID:

Go to your home page and write down the part of the URL that comes after the question mark “?” For this example it is acc=101561

B. Navigate to the Internal Page: Go to your web-site and click on one of the tabs at the top to ac-cess an internal page

C. Choose the Internal Page: For instruction purposes, we are choos-ing the internal page ti-tled “My Professional Profile”

A

B

C

7/22/2008

C reate the Link: To send a consumer directly to my pro-fessional profile lo-

cated in my website I will copy and paste the link in the URL and then add &acc=101561 A. Get the URL: Once on

the page in your website that you want to create a direct link to, copy the URL from the address bar.

B. Add the Account ID: Add the account ID to the end of the URL. This is the URL you will use to link to access an internal page or to for-ward a domain name to. Example: Send clients directly to your personal profile page with a do-main name like www.abouttraci.com. Copy the link and add your account ID, then point your domain name to access that in-ternal page. This can be done with any internal page of your agent web-site.

C. Why you need the Ac-count ID: Without this account ID, the con-sumer will receive an error message and will not be able to access the internal page.

Copy this Link

Be sure to add this to the end of the URL: &acc=101561 (be sure to use your account ID) Example of completed link:

http://tracim.remax-alabama.com/remaxal/modules/agent/agent.asp?p=professionalprofile.asp&acc=101561 NOTE: Your account number will be different. This number is for instructional purposes

only.

A

B

C

7/22/2008

The Site Builder tab controls all of your website’s customization tools. This section contains some of the most powerful tools available in your industry. The Site builder tools allow you the flexibility to edit the de-fault content or to completely customize your website. Move Page Objects from page to page, Change the template of your Featured Properties, Add Slogans and scrolling footers, one of a kind Search Engine Opti-mization tools and submit to search engines features, powerful website reporting tools and unique “return of investment” marketing source codes to track the value of your internet marketing locally or nationally.

Agent Intranet Top Tool Bar Descriptions

The “User” tab contains all the contact and user information for your website. Your website is ‘Database Driven”. This means that the information that you enter in the User section of your website is what displays on the website. It is essential that this information be kept up-to-date. In brief, if a prospective buyer/customer can’t find you, you run the risk of losing that prospective buyer/customer. You need to be sure your contact information is correct! This tab controls all of your Contact information, Password, Email Ad-dresses, Zip Code Marketing Area, Wireless Instant Acceptance, Agent MLS ID, Agent Photo, and Domain Name's) Management.

The Listing Manager is the driving force for adding site value. Even though the tools in this section may be perceived as only for Advanced (Power) Users, making an effort to learn these tools means you’ll be able to more effectively attract buyers and market your listings. Enhance your listings by adding photos, editing the remarks, or create manual listings or Demo listings as well as maintain a list of Sold Properties that will en-hance your profile. This is also where your Featured Property Controls reside. Included are Buyers Tours, Sellers reports, reports on internet traffic to any listings within our system, Listing reports, Every Homes has it’s own domain name feature, flyers and manual listings.

Key area to accepting leads and generating your customizable email campaigns. Both site usage reports and your prospective buyer/customer activity records are located in this section. Powerful Drip marketing and auto-responders and editable letters to meet your marketing needs. In addition, there is a robust add clients, upload or download your contact management list, contact management system with tasks, calendar and email capabilities.

7/22/2008

Easy to view online self help movies to assist on your time table. The library is growing and new items are added based on the needs of the associates.

7/22/2008

Website Support Contact

The entire Technology Program has been developed to help our RE/MAX profes-sional sales associates in their daily needs to improve their internet business avenues. As part of this program we present a professional standard in your website needs and support items. Please contact your office administrator for further information about our programs.

Sincerely, David Teefy Chief Technology Officer [email protected] RE/MAX Mid-States and Dixie Regions

I am here to support your RE/MAX Technology Internet Business Platform. Please feel free to contact me about the website or the Marketing Design Center.

Sincerely, Mid-States Region: Kelly Powell Dixie Region: Traci McKinley Website Support Manager Website Support Manager [email protected] [email protected] Make the following steps part of your daily business program.

1. Check your email regularly or at least three times a day. 2. Check your website to assure your clients are listed properly and

that all your photos are online, viewable for your internet clients. 3. Search your website daily so as to be familiar and experienced to

guide your potential new clients online to their real estate needs. 4. Be the Technology Pro in your market!

Go Online Now!

http://www.remaxtrainer.com

site builder intermediate training 2 - real estate web site

Documents