sitecore xplatform - introduction
TRANSCRIPT
Sitecore© Experience Platform™
Introduction
Presented by // Thomas Eldblom, Senior Technical StrategistFebruary 2015
Lifetime of Marketing Technology
1 2 3 4 5 6Lifetime in Years
Presence
Content
Experience
http://www.greenfieldbelser.com/blog/2012/12/how-often-should-websites-be-redesigned/
“The CMO will outspend CIOs on IT by 2017.”
Gartner 2012 http://www.forbes.com/sites/lisaarthur/2012/02/08/five-years-from-now-cmos-will-spend-more-on-it-than-cios-do/
“The Customer has risen from #8 concern in 2004 to #1 today.”IBM 2014 https://www.ami.org.au/imis15/librarymanager/Resources/IBM%20CMO%20study%202014.PDF
Richard Vancil, IDC Researchhttp://www.cio.com.au/article/555618/coming-terms-marketing-technology/
“You just cannot be a good marketer today
unless you are a good technologist”
Sitecore© Experience Platform™
One Connected Customer Experience Management
Platform
Built for Extension and Integration
Wide Partner Support and Proven Track Record
3.02001, Sitecore EstablishedFirst Commercial ReleasePatented Layout Technology
6.12009, Feature Rich Enterprise CMS PlatformOnline Marketing SystemDisruptive Marketing Technology
7.0Content FoundationStore AnythingSearch and Tagging
7.1, 7.2User Interface FoundationProcess Based Framework (SPEAK)
7.5Data FoundationExperience DatabaseExperience Profile
One Single Integrated Platform8.0CXM Functional FoundationExperience AnalyticsSegmentation
AnyChanne
l
Any Process
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ata
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y
Con
tent
Site
core
Experie
nce
Manag
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ent
AnyChanne
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Any Process
An
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ata
•Complete freedom in content and information architecture•Store or integrate digital assets and media•Seamlessly integrate products and commerce•Work with versioning, workflows and translation across all content types• In-built search, faceting and taxonomy
Sit
eco
re E
xperi
ence
Data
base
Site
core
Experie
nce
Manag
em
ent
AnyChanne
l
Any Process
• Single View of the Customer• Collect and connect
customer data with no limits• Integrate contact
interactions across all touchpoints• Real-time personalisation• Personas and real-time
profiling• Rules-based or predictive
segmentation• Track goals, value and
outcomes
Sit
eco
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xperi
ence
Data
base
Site
core
Experie
nce
Manag
em
ent
Sitecore Process Enablement & Acceleration Kit
• SPEAK framework • Process based tools• Match organisational
maturity and competencies• Granular access control• Workflows and compliance• Reporting and insights
AnyChanne
l
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Sit
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xperi
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Data
base
Site
core
Experie
nce
Manag
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ent
Sitecore Process Enablement & Acceleration Kit
Sitecore Experience Channels
• Patented dynamic presentation technology
• Personalise all content on all channels
• Format agnostic output• Standards and accessibility
compliancy
15
Site
core
Experie
nce
Manag
em
ent S
iteco
re E
xperi
ence
Data
base
Sitecore Process Enablement & Acceleration Kit
Sitecore Experience Channels
PIM /Commerce
Authentication &Authorisation
Collaboration and contribution
Translation services
Document Management
Enterprise Search
DAM & Media providers
ERP
Call-centre systems
Segmentation /Tag Management
Demand side platforms
CRM /Customer data
Social Networks
Business Intelligence
IdentityManagement
Sitecore© Experience Channels
Web and Mobile Support
Image
Sitecore® Email Experience Manager
Federated Experience Manager
Integrate Commerce and Customer Experience
Product Enrichment and Management
React on Commerce Activity
Vendor independence Sitecore Commerce Server
Microsoft Dynamics AX
Insite
uCommerce
Active Commerce
…
Sitecore Commerce Connect
Print Experience Manager
Sitecore Social
Sitecore® Social powered by Komfo
powered by Komfo
Technology Landscape
Technology Landscape
Microsoft SQL Server
Microsoft Windows Server
Microsoft ASP.NET
MVC | WebForms
Microsoft
.NET
Lucene.NET
| Apache SOLR
Microsoft Dynamics
CRM| Salesforce
iOS | Android
Windows Phone Xamarin
MongoDB
InDesign
MicrosoftSharePoint
Microsoft
AzureWindows
Active Directory
Sitecore System Components
SITECORE EXPERIENCE PLATFORM
• One or more Sitecore xPlatform licensed servers.
• Standard Windows Environment• Standard .NET Framework Web Application• Can be scaled vertically and horizontally for high
availability using standard infrastructure• Available for on-premise or cloud based hosting
8 Cores8+ GB RAM250+ GB HDD
Windows Server 2012 R2 .NET
Framework 4.5
CONTENT DATABASES • Standard Microsoft SQL Server or Oracle environment
• Multiple databases for security and separation of concern
• Can be scaled and secured using best practises for the platform
8 Cores8+ GB RAM250+ GB HDD
Microsoft SQL 2012/20014Oracle 11g
250GB per Content DB
SITECORE EXPERIENCE DATABASE
• Database for collecting customer data and interactions
• Services for aggregation and reporting• Available as on-premise or SaaS based offering
Sitecore Licensed ServerWindows Server 2012 R2MongoDB and
Microsoft SQL 2012/20014
Sitecore® Experience Database™
Single Customer View
Social
CRM
Media
Website
POS eDM
Integrating Customer Data
Social
CRM
Media
Website
POS eDM
Sitecore® Experience Database™
xDB
Social
CRM
Media
Website
POS eDM
Sitecore® Experience Profile
Sitecore® Experience Database™
Sitecore® Experience Database™
- Dimensions
- Facts
REPORTING DATA
- Aggregation
- MapReduce
PROCESSING
- Query
- Indexing
REPORTING SERVICE - Reporting
- Analytics
- Business Intelligence
- Contacts
- Interaction Behaviour
- Conversions & Automation
COLLECTION - Personalisation
- Marketing Automation
- Business Intelligence
Social
CRM
Media
Website
POS eDM
Sitecore® Experience Database™
REPORTING DATA
PROCESSING
REPORTING SERVICE
COLLECTION
SIT
EC
OR
E E
XPER
IEN
CE
CLO
UD
REPORTING DATA
PROCESSING
REPORTING SERVICE
COLLECTION
ON
-PR
EM
ISESocial
CRM
Media
Website
POS eDM
Sitecore® Experience Cloud
SIT
EC
OR
E E
XPER
IEN
CE
CLO
UD
REPORTING DATA
PROCESSING
REPORTING SERVICE
COLLECTIONSitecore Supported SaaS (Software-as-a-Service) offering
Experience Database and Reporting services
1 production endpoint
5 non-production endpoints
Request customer account id from Sitecore App Center
Edit and enable included cloud configuration file
Hosted on Microsoft Azure
Sitecore Architecture, Scaling and Hosting
UAT
DELIVERYMANAGEMENT
MA
STER
WE
B
CO
RE
xD
B
INTEGRATION / QA
MA
STER
WE
B
CO
RE
RE
PO
RTIN
G
xD
B
DEVELOPMENT
LOCAL DEVELOPER WORKSTATIONS
PRODUCTION
DELIVERYMANAGEMENT
xD
B
WE
B
Sitecore Server Architecture
PACKAGES NETWORK PUBLISHING
MA
STER
CO
RE
Distributed Sitecore Server Architecture
DISASTER RECOVERY
DELIVERY MANAGEMENT
ACTIVE / PASSIVEW
EB
CO
RE
MA
STER
AN
ALY
TIC
S
SES
SIO
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REGION 3
DELIVERY
WE
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CO
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SES
SIO
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REGION 2
DELIVERY
WE
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SES
SIO
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REGION 1
DELIVERY
WE
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MANAGEMENT
MA
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PUBLISHINGMANAGEMENT
SITECORE EXPERIENCE DATABASE
Hosting Models
On Premises
Storage
Servers
Networking
O/S
Middleware
Virtualization
Runtime
You m
anage
On-Prem Server
Sitecore Data
Sitecore App
Platform(as a Service)
Managed b
y Pro
vid
er
You m
anage
Storage
Servers
Networking
O/S
Middleware
Virtualization
Sitecore App
Runtime
Sitecore Data
Cloud Managed Platform
Infrastructure(as a Service)
Storage
Servers
Networking
O/S
Middleware
Virtualization
Sitecore Data
Sitecore App
Runtime
Managed b
y Pro
vid
er
You m
anage
Cloud Virtual Machines
Software(as a Service)
Managed b
y S
iteco
re
Storage
Servers
Networking
O/S
Middleware
Virtualization
Runtime
Cloud Managed Software
Sitecore Experience Database
Sitecore on Microsoft Azure
Supports PaaS and IaaS
Sitecore Azure Module for deployment and scaling
Supports the Azure SLA
For more information see: http://www.sitecoreonazure.net/
Application Lifecycle Management
Requirements
Design
DevelopmentQA & Test
Release
Sitecore Application Lifecycle Management
Complete Application Lifecycle support
Supported tools and practises
Full CI and DevOps support
Automate and optimize all processes
Broad community support
Sitecore Development and Release Process
PowerShell
DEVELOPER MACHINE
DEVELOPER MACHINE
SERVERSDEPLOYMENT SERVICE
ENVIRONMENTSRELEASES
CONTINUOUS INTEGRATION
DEVELOPER MACHINE
DEVELOPER MACHINE
DEVELOPMENT
VERSION CONTROL
MODULES
BACKUPS
DEVELOP RELEASE DEPLOY
TEAM DEVELOPMENT FOR SITECORE
SlowCheetah
Network Share
You Choose the Tools and Frameworks
TEAM DEVELOPMENT FOR SITECORE
SitecoreUnicorn
SitecoreInstance Manager
SlowCheetah
PowerShell
Ensuring Your Success
Sitecore is a global leader in customer experience management software that delivers highly relevant content and personalised experiences across multiple channels that delight audiences, build loyalty and drive revenue.
Who is Sitecore?
Click icon to add picture
“To empower organisations to build effective, meaningful relationships that win customers for life.”
Our Vision:
35,000+WEBSITES
4,000+BRANDS
850+
EMPLOYEES
1,500+PARTNERS
10,000+DEVELOPERS
50+
COUNTRIES
Over 4,000 customers globally