seokanpuruniversity.org/pdf/seo-mjmc-4_300420.pdf · sites. bookmarking a site creates backlinks to...

SEOSAGAR KANOJIA

COMPETITOR WEBSITE ANALYSIS

•ON page : Seorch,

Whatisthetheme,W3tech.com

•Off Page: later

GOOGLE ANALYTICS

URL OPTIMIZATION

FAVICON

• A favicon (short for favorite icon), also known as a shortcut icon, website icon, tab icon,

URL icon, or bookmark icon, is a file containing one or more small icons, associated with

a particular website or web page

• A web designer can create such an icon and upload it to a website (or web page) by

several means, and graphical web browsers will then make use of it.

• Browsers that provide favicon support typically display a page's favicon in the browser's

address bar (sometimes in the history as well) and next to the page's name in a list of

bookmarks.

• Browsers that support a tabbed document interface typically show a page's favicon next

to the page's title on the tab, and site-specific browsers use the favicon as a desktop icon.

DOCTYPE

<!DOCTYPE html>

<html>

<head>

<title>Title of the document</title>

</head>

<body>

The content of the document......

</body>

</html>

CANONICALIZATION

canonicalization

CONTENT OPTMIZATION

• Long tail keywords are those three and four

keyword phrases which are very, very specific to

whatever you are selling. You see, whenever a

customer uses a highly specific search phrase,

they tend to be looking for exactly what they are

actually going to buy.

TEXT CODE RATIO

• In general, it’s best practice to use the least amount of code possible. Unnecessary tags incur additional page weight, slower downloads and more inefficient browser rendering. It

also makes your code harder to maintain.

• A good text to HTML ratio is anywhere from 25 to 70 percent. This percentage refers to

the visible text ratio, as opposed to HTML elements, image tags and other non-visible

information. You may notice that many high ranking websites in search results have visible

text.

TEXT CODE RATIO

• Check if your HTML code is valid

• Remove any unnecessary code

• Remove huge white spaces

• Avoid lots of tabs

• Remove comments in the code

• Avoid tables. Use tables in your layout only if absolutely necessary

• Use CSS for styling and formatting

• Resize your images

https://validator.w3.org/

TEXT CODE RATIO

• Remove any unnecessary images

• Only use Javascript and flash if required

• Keep the size of your page under 300kb

• Remove any hidden text that is not visible to people

• Use internal linking to help users navigate your site & make sure your links pass link juice

• Your page must always have some amount of plain text. Include easily readable - text with

quality user information

https://www.woorank.com/en/edu/seo-guides/link-juice

INTERNAL LINK• 1000 to 2000

words article on each page

• Will increase website watch time

• Improve seo in Google

• 3 links on 500 words articles

BROKEN LINK BUILDING

• Broken link building is the link building method that is a white-hat link building strategy

which acquires links by finding broken links, reproducing that broken link’s content, and helping webmasters convert broken links with your corrected link for link building

purposes.

W3C VALIDATION

• This validator checks the markup validity of Web documents in HTML, XHTML, SMIL,

MathML, etc. If you wish to validate specific content such as RSS/Atom feeds or CSS

stylesheets, MobileOK content, or to find broken links, there are other validators and

tools available. As an alternative you can also try our non-DTD-based validator.

35% on page + 65% off page

OFF PAGE OPTIMIZATION TECHNIQUE

• Directory Submission : Directory submission means submitting our website details and link to a web directory. Doing this will increase the link popularity of the websites.

• Web directory is a kind of a website which has some categories, sub-categories and in some cases sub-sub-categories are there.

• It provides a service to it's users to submit their website or blog URL to the best suitable category according to their website's business.

• Web Directories are used for Build Quality Backlinks.

• Web Directories greater the website for submission . Page rank

https://www.seoquake.com/index.html


• Types of web directory:

1: Paid or featured listing: These are the directories that charge

you for link review or link listing. Either once or recurring time.

2: Regular link with Reciprocal link: These web directories are

not paid but they exchange their URL links with other website.

3: Free or regular listing: These are the directories that do not

charge you for link review or link listing.



• Social Bookmarking: Social bookmarking means posting the link of

the website on other popular social pages or website. These Social

bookmarks can be easily saved or shared. The idea behind Social

Bookmarking is to increase the traffic and gain new customers.

A bookmark is a URL which is stored for later retrieval and bookmarking a

website on social media is called Social Bookmarking. It is fastest way to

increase backlinks to the website. Descriptions may be added to the

bookmarks for users to understand the content of the link.


Sites such as Scoop.it, Stumble upon, digg, myspace, delicious, reddit, Tumbler, and Pinterest are some of the social bookmarking sites. Bookmarking a site creates backlinks to the website. Like other social media platforms, we need to create an account with email id and a password. Bookmarking can be in the form of links, videos, images, text, audio and other formats with links to your website.

MOST USED


• 3. Article Submission: Article submission refers to the technique of

writing articles about the website and getting them posted to the popular

article submission directories.

• Article writing is one of the top techniques to build backlinks. It helps to

create quality backlinks using the targeted keywords as well as can drive

traffic to the site.

4. BLOG COMMENTING

• Blog commenting is the easiest way to drive more traffic to the website and to create

backlinks.

5. SOCIAL MEDIA:

Social media means to make the business popular through the different social media sites

like Facebook, Twitter, Google+, Linked In etc. By doing this you can extend your network

online and promote your company/website to build an online reputation.

6. VIDEO SHARING:An attractive and relevant video of a website will not only bring traffic but also creates

backlinks of the website. The videos are easy to share on social media platforms thus

promoting the business to various people.

7. PHOTO SHARING:Images interact with people more than the text. So, images of the services of a website can

be posted at different submission sites. These get traffic as well as backlinks for a website

8. GUEST POSTING:Guest posting means writing and publishing on other's blog. These blogs should be relevant

to the services provided by the website. Guest posting helps to increase the backlinks to

the website

What Is Guest Posting ?

A Lot Of Benefits For New Bloggers....

1.You Are Known Over The Internet Very Soon

2.Collaboration With Other Bloggers , Authors

New People , New Authors , New Bloggers , In The Same Industry

3.Relationship Building , For Some Help ...

4.Future Opportunities.

9. REVIEW POSTING:

The decision of a customer is highly influenced by the reviews

posted online. Writing a good review about a product or service

can help in building the reputation of the site. It does not help in

SEO ranking but helps in branding the business.

.

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