P R E P A R E D B Y : BEN ZELIKOVITZ & SAM LAM

SITESCOUT PRODUCT UPDATENEW FEATURES & BEST PRACTICES AUGUST EDITION

Agenda

• Mobile Audience Data

• Feature of the Month

• Email with LiveIntent

Agenda

• Mobile Audience Data

• Feature of the Month

• Email with LiveIntent

Mobile Audience DataIntroducing PushSpring!

Delivered via BlueKai, PushSpring's audiences use

mobile device IDs/IFAs to provide behavioural and

demographic targeting inside the mobile app

environment.

This is the first data provider available on SiteScout

which provides audiences which work in mobile app

environments!

PushSpring provides device-level targeting data for

verified iOS and Android mobile app audiences.

4

PushSpring Segments

App Ownership

Life StageInterest &

ActivityIntent Demographic

Low cost ($0.30 CPM)

segments based on how

which apps the user has

installed on their phone

Designed to capture

characteristics, behaviors,

and patterns that define

key life events and

situations for consumers.

Provide marketers a

complete view of mobile

consumer interests

sourced from apps and

device signals, and refined

as those signals evolve.

Derived from observed

mobile user behavior

patterns across a variety

of app and device signals

that indicate definitive

consumer intent for a

product or service

category.

Inferred gender segments

created with advanced

machine learning models

applied to definitive

gender seed audience

sets, as well as language

segments based on

device-level language

settings.

Agenda

• Mobile Audience Data

• Feature of the Month

• Email with LiveIntent

Feature of the Month — Mobile Retargeting With Device ID

Bulk Upload

Device IDs

Increased the file size

limit to 500 MB for bulk

upload of Device IDs

used in mobile

retargeting.

Bulk Upload

Device IDs

This allows you to bulk

upload a file of device IDs

to build a mobile audience

Device ID Accepted

I. IDFA

II. Android ID

III. Google Advertising ID

IV. Hashed (SHA-1)

V. Unhashed

Agenda

• Mobile Audience Data

• Feature of the Month

• Email with LiveIntent

Email with LiveIntent — Introduction

With LiveIntent, you can buy display ads in

email just like you do on the web, only with

much higher standards

Display ads are bought, targeted and

served in real-time within opened

newsletters

Ads hold state in email in-box once opened,

resulting in added value impressions

300x250

728x90160x600

COMPOSE

Inbox

Starred

Sent Mail

Drafts

Notes

More

Email with LiveIntent — Setup and Strategy

STRATEGY & TARGETING

• Set as a separate strategy for LiveIntent exchange

• Set goal to max reach or unselect optimization to

increase frequency and scale

• Recommend against overlaying 3rd party data/

cookie targeting

• Whitelist domain targeting is available

• Set bid north of $10 to achieve high reach

• Actual CPM will clear much lower (~$2 CPM is

average)

CREATIVE & TAGGING

• Ad Sizes: 160x600, 300x250, 728x90, 300x600 (static

assets required)

• Accepted formats: gifs, jpegs, pngs (No JS or Flash)

• Current integration requires ads must be site served

• 3rd party 1x1 trackers are supported

• Max of 2 impression trackers can be supported (No JS or

Flash)

• Creative must adhere to creative content policy:

• http://liveintent.com/content-policy/

TAKEAWAYS

• First party data now available in mobile app environments

• Mobile retargeting allows you to utilize Device ID’s to reach people

• Go outside the box by utilizing a partner like LiveIntent