Social Media EngagementSix examples of small businesses using social media to

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Use social media and creative visuals to incite engagement. Build momentum and engagement with a series of posts leading up to big news or an event. Becky Higgins LLC does a great job building momentum for an announcement. The post leaves you marking your calendar!

Be the initiator of engagement. Create engagement by liking other business pages and begin building connections. This post includes a recommendation about another business: One by One Designs. The business is tagged in the post and then responds with a thank you. They also shared the recognition on their business Facebook page too, garnering even more engagement and coverage.

Create engagement by integrating social media channels. In this example, myMarketing Cafe highlighted a business in the Cup of Jo blog and promoted the blog and the business on Facebook . This garnered a great “shout out” by the featured business, Aunt Kimmy’s Creations, on their Facebook page. It also introduces myMarketing Café to the Aunt Kimmy audience.

Promote your business clients to elicit engagement. Using an article or blog, highlight how your business clients or other clients are using your products or services. Include links to the highlighted businesses and promote the article through your business channels like Linkedin and other social channels like Facebook. Tag the highlighted businesses in the posts. (Both Linkedin and Facebook offer tagging.)

Step away from traditional advertisement strategies. In this example, the advertiser uses a trigger strategy to elicit engagement. People love to receive invitations to the next “big event”. Instead of creating a traditional advertisement, create an engaging invitation from the event’s key speaker. Other triggers include anniversaries, birthdays, and significant moments.

Create a video showcasing your audience enjoying your business. In this example, Bread Euphoria Café owners tell their story. The video engages you with their genuine personalities and the activity taking place in the café. (http://youtu.be/mZHRsTtbsfM) Of course, share the video on all of your other social media channels.

Learn more strategies at your soon-to-be favorite coffeehouse… myMarketing Cafe

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