Personal BrandingOffline & Online

It’s All About Brand You!

Presented by Kelly Magowan

SixFiguresInternational.com, February 2009

Presentation Overview

• Branding & Personal Branding

• Defining Your Personal Brand

• Creating & Managing Your

• Offline Personal Brand

• Online Personal Brand

Branding & Personal Branding

• Brand = a collection of symbols, experiences & associations

• Brand Name + Brand Characteristics + Brand Value = Genuine Brand

• Personal Branding – is how we are known by those who know us and are remembered

Defining Your Personal Branding

• What makes up your personal brand?

• What does your personal brand stand for?

Or

• What do you want it to stand for?

Your Offline Personal Brand

• Personal Branding Tools

• Personal Brand Management

• Presentation & Personal Branding

Your Online Personal Brand

• Creating your on line personal brand

• Personal branding tools

Your Online Personal Brand

• Managing your online personal brand

• Online participation and comfort levels

• Risk management

• Your brand commitment

“Some traditionalist bosses see the Brand You notion as institutionalized dis-loyalty. In my opinion, nothing could be further from the truth. Brand You is about people profoundly committed to personal growth—and it goes without saying [I think] that people committed to growth are by far the most engaged and valuable employees”. – Tom Peters

Thank You FromSixFiguresInternational.com

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