The ecommerce industry is getting competitiveby the day and the worst part is that yourcompetitors are just one click away. So, if youdo not come out with innovative ideas toengage your customers then they may evendefect to your competitors. Here are some cooldesign tips by our team of ecommercedevelopment specialists to enable you toimprove your e-store sales:

Show them different ways of using your product

Tell the benefits of your product in a very creative way. Forinstance, if you are dealing in food products then keep inmind to include images of different recipes wherein thesefood items are used as ingredients. Let your users downloadthe recipes, it will not only engage them in a better way butalso create a demand for your products.

In the words of legendary Steve Jobs, “A lot of times, peopledon’t know what they want until you show it to them.”

Initiate a symbiotic relationship with your customers

Roughly defined, symbiosisis a partnership betweenorganisms. Your customerscan be your partners inyour journey to success.Let us tell you how you canmake your customers workfor you. Yes, you read itright.

Product videos are a very good way ofinfluencing purchasing decision but creatingvideos can be very time consuming process andhiring someone for the task can be expensive.So, you can allow your users to submit theirvideos with product overview to your e-store.In return, you can offer them incentives such asbonus points, discounts on future purchases,etc.

Let your customers do the promotion

What do you search for prior tomaking a purchase online?Customer reviews for thatproduct, right! We all do, as wewant to be sure that we don’thave to repent after buying thatproduct.

Therefore, your customers would love you for includingmore and more user-generated content like reviews,testimonials, etc.

You can also take this further by giving them away to submit videos or images using yourproducts. You can share them on your socialmedia channels and guess what; your customersbacking up your products would be the best andgenuine promotion of your products.

Add hover effect and quick view option

A static product page does not trigger muchcuriosity in the users; so consider includingmultiple views and hover effects to give theminteresting ways to digest your content. Makingyour customers’ shopping experience pleasantwould ensure that they return to your site againand again.

Collaborate with us for rendering intuitive experience to your customers and saving their valuable time with quick view options and “Add to Cart” button upon hovering the product images.

Let background add some subtle information

Typical product images just feature the itemitself or depict the same in a functional sense,e.g., drinking glasses and tumblers with fruitjuice or wine. You can take this further byadding a monochrome image in the backgroundthat tells about the origin of that productwithout spelling it out for your customers.

For instance, if you are selling TimTams biscuitsfrom Australia then you can add an image ofAustralian iconic biscuit manufacturer WilliamArnott or his original factory in the backgroundin monochrome. Always remember thatsimplicity and minimalism is the key.

Use close-up details of product to guide purchasing decision

While you showcase your products, add close-updetails so that users can view even the minutestdetails of items that have intricate design. Try touse different camera angles to create imagesthat stimulate interests of users and influencebuying decisions. Also facilitate betterunderstanding of the surface materials, texture,craftsmanship and other aspects of the productto help buyers make informed decisions.

Conclusion

These tips are proven strategies to improvebusiness bottom line and they have yieldedwonderful results for our ecommerce clients.Being an outsourcing ecommerce developmentagency for more than a decade we have sharedour experience. Have you ever put these tipsinto play? We would love to know even ifanything else has worked well for you. Let usknow by leaving your comments.

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