six social media tips for traditional media
TRANSCRIPT
By @ericaswallowFeatures Editorial Assistant, Mashable
Six Social Media Tips for Traditional Media
Overview‣Share Content‣Curate Conversations‣Engage Audiences‣Promote Your Presence‣Customize the Experience‣ Track Everything
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Diversify updates.‣ Many options: photos, videos, updates‣ Users react to various types of media differently
1. Share Content
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Don’t Overwhelm‣ Frequency: Figure out your audience’s preferences/needs‣ Length of posts: Keep it short and link to the rest‣ Hint: Use shortened links
‣ Timing: Stay on top of timely news and post immediately‣ Challenge: Having staff on duty beyond 9am-5pm
1. Share Content
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Don’t just self-promote‣ Use Twitter Lists, @Mentions (on Twitter and Facebook), and
updates to curate the news
2. Curate Conversations
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Ask, Answer, Respond‣ Ask and answer questions, and respond to comments
3. Engage Audiences
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On-Site: Buttons and Links4. Promote Your Presence
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On-Site: Widgets4. Promote Your Presence
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On-Site Microsites4. Promote Your Presence
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On Site: Ad Units4. Promote Your Presence
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Mobile Integration4. Promote Your Presence
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Mobile Ads4. Promote Your Presence
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E-mail‣ Cross-promote your e-mail and social media efforts
4. Promote Your Presence
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Deviate from the Defaults‣ Avatars, backgrounds, layouts, Facebook Tabs, etc.
5. Customize the Experience
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Make Informed Decisions‣ Which type of content does well? ‣ Which social platforms are best for you?‣ Which conditions are optimal?‣ Time, day of week, length of post, type of
post, topic, etc.
6. Track Everything
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Built-In Options‣ Facebook Insights‣ Flickr Stats‣ Vimeo Statistics‣ YouTube CMS‣ Bit.ly‣ Twitter clients‣ Hootsuite‣ CoTweet‣ Seesmic
6. Track Everything
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Advanced Options‣ Explore social media management tools‣ Radian 6, Postling, Vitrue, SocialTALK
‣ Integrate with your current site analytics‣ CoreMetrics, WebTrends, Omniture
‣ Develop your own tracking methods using APIs
6. Track Everything
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Review‣Share Content‣Curate Conversations‣Engage Audiences‣Promote Your Presence‣Customize the Experience‣ Track Everything
@ericaswallow
