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Six Steps to Creating the Results We Desire

Gino Malara

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In the classic tale of Alice in Wonderland, Alice comes to a fork in the road and asks the caterpillar which road should she take. He asked where she was going. She replied that she didn’t know. He

said, “then it doesn’t matter what road you take.”

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Finding a Direction:The Six Steps to creating the results we desire

• Identify your values

• Identify your talents

• Create a purpose

• Develop a vision

• Create your plan

• Identify Obstacles

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Step 1: Identify Your Values• Identify the Morals, ideals & principles that

shape your map• Create priorities• Make Choices

– Values• Accountability• Competitiveness• Honesty• Integrity

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Step 2: Identify Your Talents and Those of Your Team

• Creative

• Detail Oriented

• Disciplined

• Good Speaker

• Supportive

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Step #3: Create Your Purpose

• Your purpose defines what your role is all about– “I use my talents as the Founder of Gondola

Resorts to help drive adoption of our products to new and existing markets.”

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Step #4: Develop Vision• A powerful, compelling

and clear vision gives a reference point in the future to target

• Allows the opportunity to make key decisions based on where you want to go

• Answers 2 questions– What will we be doing?– What will it be like?

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Step #5: Create Your Plan

• How to bridge the gap between where you are, and where you want to go– Create strategies

• what are you going to do?

– Build objectives• build measurements, add time-lines

– Break objectives down into tactics• who, what, where & when?

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Step #6: Identify Obstacles and Support

• What obstacles do I foresee and how will I overcome them?

• What support from what people do I foresee I will need?

• How will I ask for it?

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Now That We Have a PlanRefine it. Share it. Use it. Stop, Challenge, and Choose.

“6 steps to creating the results we desire” will help your VP-Marketing succeed.