six way to engage your patients with social media marketing
TRANSCRIPT
Innovative Engagement
“A recent study found that over 90% of 18-24 year olds
said they would trust health information
they found on social media.”Let’s face the facts: we live in a digitally
connected society where social apps replace traditional communication.
Actively engaging on social media tells your patients you care, that you’re listening, and that you want to be
involved in their health.
Here are six ways you can use social media tools to engage your patients:
1
Make it easy for people to connect
with you.
By ‘make it easy’ we mean impossible to miss. Include
your social icons on all digital communications and
websites. Every piece of communication should serve
as an invitation to learn more.
Encourage participation.
Feedback is beneficial to both the provider and the
patient. Give your followers ways to contribute to the
conversation. Ask for ‘likes’ or ‘shares’ to find
the most relevant topics.
Share your content across multiple platforms to make the most out of each engagement. 2
Start conversations by asking questions.
Try to ask questions that offer insight while also
providing valuable information. This can be
tricky for healthcare professionals, but keep
them open-ended, positive and relevant.
3
Increase your trustworthiness
index: Answer questions.
Let your audience know you’re paying
attention. Weigh in on important
conversations and answer questions where able. Keep
current with industry topics and engage to become an expert in
the field.
4
Check the pulse of your social media on a regular basis.
Someone in your practice should always be monitoring
and responding to any interactions. Social listening is a great way to see what people are saying about
you, the industry, and your competitors.
5
Show your personality.
Humanize your “brand”. Add photos,
show off new technology, or office
renovations. Audience will have more
meaningful connections with human elements.
6
Not sure where to start?
Need content ideas? Cardinal Web
Solutions’ team of digital strategists can
help put your practice in a position
to reach the right target with the right message at exactly
the right time.