six ways to get people to talk about your museum

Download Six ways to get people to talk about your museum

Post on 30-Nov-2014

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we can no longer buy attention3

The best crafted brand stories may be memorable, but only if someone hears them. And as consumers become more inclined to speak, share, comment, update and check-in rather than listen and absorb, we need to get out of the business of telling stories and into the business of getting others to tell them for us.6