six ways to kill great ideas at birth
Post on 27-Dec-2014
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DESCRIPTIONBusinesses work hard to srimulate creativity and new ideas, then kill them of with poor creative leadership. These are some of the sure-fire ways to kill great ideas.
- 2. Six guaranteed ways to kill a great idea.
- 3. It wont work.
- 4. It wont work.
- A quick dismissal that hides a lot of internal agendas.
- Its a power thing its really saying, I know better than you.
- But, if you really have doubts about an idea, the creative answer should not be; It wont work, but, How can we make it work?
- 5. Weve tried it before.
- 6. Weve tried it before.
- Who is the we?
- Weve all seen one person struggle with a task while another succeeds in minutes.
- All ideas have their time.
- The world is dynamic and changing. What was not right yesterday, last week or last year may find its time has come.
- 7. Our competitors tried that.
- 8. Our competitors tried that.
- But your competitors are not you.
- Take a look at what they did. Its far easier to see what somebody else did badly and where they missed opportunities.
- You want to be leaders not followers, dont you?
- 9. Its not your job.
- 10. Its not your job.
- This assumes that ideas are only the preserve of a special group of people.
- It is a huge waste of resource and actively discourages people from putting forward ideas.
- 11. Its not for us.
- 12. Its not for us.
- This says, We have a way of doing things here.
- It means we think change is a dangerous thing.
- Too much group think discourages ideas as it turns people who think differently into outsiders. Diverse styles and ways of thinking stimulate new ideas and a truly creative environment.
- 13. Ha, ha, ha.
- 14. Ha, ha, ha.
- Humour is a wonderful thing, but laughing at a new idea or suggestion not only kills that one idea but discourages anybody from sticking their head above the parapet.
- This is a deadly creativity killer. Nobody wants to be laughed at.
- 15. www.one-marketing.eu