SIX WEEKS SUMMER TRAINING AT

AARTI INTERNATIONAL LTD.

By: Manvir Singh Dhillon

Mission

To provide efficient & reliable services to the customers by adding genuine value to the product.

Vision To be globally recognized as a supplier of

choice in this highly competitive global economy.

Aarti Group

Aarti Steels Ltd.

Aarti international Ltd

Aarti theatre

Deepak Hospital

Organization Structure Of Aarti Group

ChairmaN

Managing Director

Board Of Directors

President

Manager

Executive

Officers

Staff

Sub Staff

Sh. Sohan Lal Mittal

Sh. Shiv Prashad Mittal

BOARD OF DIRECTORS  

  Sh. Vinayak MittalSh. Bharat JainSh. Ratan SinghaniaSh. Mahesh MittalSh. Rajeev MittalSh. O.P. Bhatia

ORGANIZATION STRUCTURE OF AARTI INTERNATIONAL LTD.

 

Sh.Sohan LAl Mittal

Sh. Mahesh Mittal

Sh. Rajeev Mittal

Sh. Vinayak Mittal

Sh. Shiv Prashad Mittal

AARTI GROUP BELIEVES

In timely delivery with consistent standard

In Constant up gradation of technology

In loyality towards customersIn always encouraging & motivating

the group

Quality objectives of Aarti International Ltd

To provide better human resources

To achieve maximum utilization of resources

MAJOR EXPORT DESTINATIONS

Hongkong China South

KoreaTaiwanBanglades

h

MAJOR DOMESTIC MARKET DESTINATIONS

GujratMumbaiUttar PradeshDelhi

TYPES OF COTTONIndian Types Place Price

range(Rs./kg)

MCH-1,MCU-5,S-6 Bunny

Gujrat , M.P. ,A.P. ,Maharashtra

70-90

J-34 Punjab & Haryana 60-70

Contd…Imported Type Place Price range

(Rs./kg)

ACALA, PIMA, &FIBRE MAX

America 90-130

GIZA-86 Egypt 120

SWOTANALYSIS OF AARTI INTERNATIONAL

STRENGTHSAbundance of raw material .Availability of skilled labor at low

costs.Large and diversified segments

provides wide varieties of products.

WEAKNESS

Company is only dependent on cotton.

Unfavorable labor lawsHigh power and interest rates

OPPORTUNITIESHuge potential in both marketsProduct development and

diversification to cater global needs

ThreatsCompetition from other countries

,especially chinaContinuous quality improvement

is the need of the hour as there are different demand patterns all over the world

FINANCIAL ANALYSIS

CURRENT RATIO= Current asset/Current liabilities

Year 2006-07 2007-08 2008-09

Current assets 167 193 186

Current liabilities

85 93 83

Current Ratio 1.96:1 2.07:1 2.14:1

(In Crores)

QUICK RATIO=Current assets-inventory/ Current liabilities

Year 2006-07 2007-08 2008-09

Quick assets 71 62 76

Current liabilities

85 93 87

Quick Ratio .84:1 .67:1 .87:1

(in Crores)

DEBT-EQUITY RATIO=Long term+ short term debts+ current liabilities/Net worth

Year 2006-07 2007-08 2008-09

Debt 256 368 362

Equity 163 170 162

Debt equity 1.57:1 2.16:1 2.23:1

NET PROFIT RATIO = Net Profit After Tax*100 / Net Sales

Year 2006-07 2007-08 2008-09

Net profit 14 12 (7.7)

Net sales 275 276 345

Net profit ratio 5.2% 4.49% (2.24%)

TREND ANALYSIS

2004-05 2005-06 2006-07 2007-08 2008-090

50

100

150

200

250

300

350

400

143.68

154.28

274.919999999999

276.09

345.429999999999

Sales (Rs. In Crores)

Sales (Rs. In Crores)

Years

Sales

TITLE OF THE STUDY

Export Promotional Activities Carried Out By Exporters of Cotton Yarn In Ludhiana.

OBJECTIVES OF THE STUDY

To know promotional methods followed by exporters of cotton yarn in Ludhiana.

To know the parameters exporters consider for selecting foreign market for export and promotion.

To know the problems faced by exporters while exporting.

RESEARCH METHODOLOGY

SAMPLING DESIGN

RESEARCH DESIGN

DATA ANALYSIS

DATA COLLECTION

RESEARCH DESIGN

It constitutes the blueprint for collection, measurement and analysis of data.

The research design for this research is descriptive.

Descriptive research design is a scientific method which involves observing and describing the behavior of a subject without influencing it in any way.

 

Sampling design

Universe

Population

Sampling unit

Sample size

Sampling technique

UNIVERSE Universe refers to all the eligible respondents of a particular

research around the world. Universe of this study is all the exporters of cotton yarn .

POPULATION Population refers to part of universe from which the sample

for conducting the research is selected. Universe & population can be same in some researches.

The population for this research is all the exporters of cotton Yarn.

SAMPLE UNIT Sampling unit refers to smallest possible individual eligible

respondent. The sample unit for this study is any individual or unit who

is an exporter of cotton Yarn in Ludhiana.

SAMPLE SIZE The sample size of this study is:

15 exporters of cotton Yarn

 

SAMPLING TECHNIQUE The sampling technique for this research is convenient

sampling.

Method of data collection

PrimaryData

• Structured questionnaire

• Open & closed ended questions

Secondary Data

• Internet

LIMITATIONS OF THE STUDY

Some exporters were hesitant to give the visiting cards so the cards were not attached to the questionnaire but the information was pen downed .

While every effort was made to get the questionnaire filled personally, even then some elements of biasness might have crept in.

Only 15 respondents have been contacted due to time constraint.

Sample may not be the true representative of the universe.

Cont…Generally the respondents were busy in

their work and were not interested in responding.

Respondents were reluctant to disclose complete and correct information about themselves and their organizations.

The research was conducted in present prevailing conditions. There can be some fluctuations in the market which can offset the findings.

The study was conducted within the boundaries of mentioned areas only.

Data Interpretation

Number of years since exporting

11

4

Less than a year

1 to 5 years

5 to 10 years

more than 10 years

Figure 4.1

Number of firms dealing in domestic sales

Yes73%

No27%

Figure 4.2

Export percentage out of total sales

7

5

3

Less than 20%20-40%40-60%more than 60%

Figure 4.3

Production of other yarns

Yes73%

No27%

Figure 4.4

Parameters of selecting foreign market

11%

32%

21%

37%

Demand Prices

Government policies Incentives

Others

Figure 4.5

Ways of marketing their product in foreign market

39%

33%

28%

Agents Free samples

Trade fair Others

Figure 4.6

 Ways of promoting the product

23%

19%32%

26% Web portals

Sponsership

Trade fair

Buyer/Seller meets

Visits of trade delegations

Figure 4.7

Results after using the current techniques

7%

87%

7%

Very good Good

Average Poor

Very poor

Figure 4.8

Awareness of the incentives given by government

Yes93%

No7%

Figure 4.9

Problems while exporting

Yes67%

No33%

Figure 4.10

Problems faced

Gov

ernm

ent i

nter

fere

nce

Pric

e flu

ctua

tions

Docum

enta

tions

Len

gthy

Cus

tom

form

aliti

es

Eco

nom

ic sl

ow d

own

Other

s 0

1

2

3

4

5

6

7

8

9

10

7

0

3

9

0 0

Problems

Num

ber

of

reponses

Figure 4.10.1

FindingsMost of the exporters are doing their

business through agents.Most of the exporters are getting good

results with the current techniques for promoting the product they are using.

Most of the exporters are aware of the incentives given by the government.

Most of the exporters are promoting their product through buyer/seller meets via agent.

SUGGESTIONS As most of the exporters are doing

their business through agent, they must try to have direct dealings with their buyers so as to increase their profits

As maximum number of exporters are promoting through buyer/seller meets, they must due concentration to other techniques like web portals and sponsorship.

CONCLUSION

Most preferred promotional methods followed by exporters of cotton yarn in Ludhiana are buyer/seller meets and visits of trade deligations

Most preferred parameters exporters consider for selecting foreign market for export and promotion are incentives and government policies

Major problems faced by exporters while exporting are lengthy custom formalities and government interference

Thank you