Sizzle Concept Presentation - Positioning, Target Market, MVP and VisionMatthias Galica with Romy Maxwell, Brian Garrett and Brett Brewer

12/13/12

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The artist pain we aspire to soothe, together.

Is BandPage Solving a Real Problem?

“The splash page I made in under 60 secondsultimately re-defined my entire music career.” - No Artist, Ever

Really an Artist’s Biggest Problem?

Does Klout Even Address a Real Problem?

Biggest Problem?

“I have 27,245,022 Twitter followers and 93 Klout!”

Cool… what the #@%^ does it mean!?!

Do True Fans like to be special?

Yes!What do True Fans value, at a premium?

Exclusivity! Authenticity! Access!How can we define True to correctly spot & measure them?

Good question!

Worse, Buying Fake ‘Followers’ is Cheap

It’s easy to cheat the count, not just on Twitter either…

To experiment whether these kind of services actually work,Matthias (@galica on Twitter) paid $119.95 to see…

Shame on you Klout!Bad Klout!

The service added nearly 10,000 followers in under48 hours. No negative repercussions to date.

Could the Sizzle Score attack this problem?

Yes!

Should we tackle this now, as a key part of the MVP?

I think so!

To solve artist pain, what can Sizzle Score also measure?

True Fans!

Private Alpha Begins

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Market challenges specific to ‘music startups’and Sizzle’s competitive edge.

Courtesy of Dalton Caldwell: imeem Founder/CEO ’03 – ’09- Raised $50MM from Sequoia et al; got up to a $24MM run rate and 95 headcount.

Courtesy of Dalton Caldwell: imeem founder/CEO ’03 – ’09- Raised $50MM from Sequoia & others; got to a $24MM run rate, 95 headcount.

Courtesy of Dalton Caldwell: imeem Founder/CEO ’03 – ’09

Courtesy of Dalton Caldwell: imeem Founder/CEO ’03 – ’09

Courtesy of Dalton Caldwell: imeem Founder/CEO ’03 – ’09

Strengths -Firepower that comes with Seal, Brett Brewer, Ziya and their respective personal networks, expertiseand shared wisdom-Priceless foundation of authenticity of the above-Our team’s passion & expertise in music tech -Our team’s track record of innovativedesign/development on mobile & cross-platform

Weaknesses -No current base of users or content-‘Killer app’ requires iterative testing-No brand recognition/awareness as yet-Diminishing marginal utility of ‘talent show’ contents at web scale, potentially negatingnetwork effects

SWOT Analysis

Opportunities -EchoNest’s API + “scrobbling” w Facebook Open Graph APIstands us up on the shoulders of giants-Native Login (Facebook SDK 3.1 for iOS) now available-Leveraging SoundCloud, Youtube, Songkick, iTunes, etc APIsin aggregate to responsibly pre-populate

Threats -Music-tech space is absurdly crowded-Artist and fans both have fragmentation fatigue-Few tried & true business models available -Byzantine legal framework to navigate

SWOT Analysis Continued

Mentorship/Tutor Market: Enthusiasts

Mentorship Market: True Musicians

Live Music Consumer Profile: Indie

Live Music Consumer Profile: Pop

The Vision