#AGENDA

• WHO? - The Team

• WHAT? - The Service, The Demo

• WHY? - The Market, The Problem• HOW? - The Numbers, The Technology• WHEN? - The Requirement, The Rollout

#WHAT

• What is Skadoosh? A social network that turns shopping into a game; which friends play by sharing interests, to earn rewards. 

• How it Makes Money? A social ecommerce network where users trust brands and give brands permission to reward the users for their time, attention and data, to increase brand loyalty and sales.

• How it Works?The gamification of shopping graphs, played by users curating and sharing social objects, in exchange for credits. 

#OVERVIEW

1. Capturing Objects

#HOW

2. User Profile 

#HOW

3. Friends Profile

#HOW

4. Brand Page

#HOW

#WHO

The Team

• MSN UK - MD• Propertyfinder - CEO• Edge Foundation - Trustee• Blackberry Technology

Women of the Year

#WHO

CEO & Co-Founder

• W3C Invited Expert• MBA - CASS Business School• Army Officer - Parachute Regiment• Gateway - Online Retail Director• Microstrategy - Marketing Director • Netscape - Marketing Director• Microsoft - Systems Engineer

#WHO

CIO & Co-Founder

• Band: Graffiti 6• Music Producer• World Famous DJ• Singer/SongWriter• Q Magazine’s Best Producer

#WHO

Non-Executive Director

• Blaqua - Bespoke Menswear• Famous Clients:

o Paul Wellero Chris Evans

#WHO

Non-Executive Director

#HOW

Game Economy: 2011

• Geek Speak: The Gamification of ActivityStreams

e.g ActivityStreams: <Actor> <Verb> <Object>

Examples Activities:Sam <Actor> Checkins <Verb> Jack Wills <Object:Service>Sam <Actor> Likes <Verb> SkipWith Gilet <Object:Photo>

#COSTS

Scenario: Marketing Costs

• Verb: Subscribe• Credits: 10• Max 5 Brands

• Verb: Friend• Credits: 10• A-List: 50 

• Progress Bar• Recommendations• Hidden Bonus

Customer Acquisition as a Game

#COSTS

Scenario: Unclaimed Brand

• Verb: Checkin• Credits: 5• Extra: 1 • Bonus: 10

• Verb: Share• Credits: 5• Bonus:10• Verb: Creator 

• Affiliation Links• Recommendations• Verb: Reshare• Credits: 1

Object Acquisition as a Game

#REVENUE

Scenario: Affiliate Links

1. Affiliation Links/Track2. Commission: 5%6. Split: 60:35:57. Creator Credits: 36.758. User Credits: 441 = £4.419. Skadoosh Revenue: £2.20

3. Shopping Basket + Items4. Commission Earned: £7.355. Verb: Purchased

 

#REVENUE

Scenario: Recommended Links

1. Recommended Links/Track2. Commission: 5%6. Split: 80:207. Creator Credits: 938. Skadoosh Revenue: £3.72

3. Shopping Basket + Items4. Commission Earned: £4.655. Verb: Purchased

 

#WHO ELSE

Competitors and Funding

• Nuji.como Launched December 2010o UK Funding: £150K 

• Loved.Byo Launched September 2010o German Funding: €140K

• Fashiolista.como Launched July 2010o Dutch Funding: $500,000

• Others: o Shwowp (Canada), Chicisimo (Spain)o Empora (UK), Ly.st, Svpply, ShopKick

(USA)

#EXTRAS

Information in the following slides can be used to backup point made earlier in the deck.  

#TODAY

Holding Page

www.skadoo.sh

#HISTORY

Attention Economy: 2007

#HISTORY #DEMO

Attention Demo: Play