Sales Kit

INTRODUCTION

SKANDIA is a lifestyle e-commerce platform, promoting Scandinavian brands from Denmark, Norway, Sweden and Finland into China market, through heavy content marketing strategies, localise customer services, potential distribution directly through franchisee system without middleman, minimise import barriers and logistic costing by providing services to Scandinavian and Nordic regions companies to market entry in an affordable cost and minimal resources.

WHAT WE PROMOTE AND SELL

➤ We are selling mid to premium price point in the following categories:-

➤ Clothing - Mens, Ladies, Children

➤ Accessories - Shoes, Bags, Wallets, Scarf, belts, Hats, Gloves, Sunglasses, Jewellery, Tech accessories, Stationary and Watches

➤ Home Decor - Home Textile, Table Top, Home Decor and Furnitures.

➤ Lifestyle - Luxury Tourism, Hotel booking, Restaurants and other lifestyle related activities.

➤ Music - Scandinavian and Nordic Region musics

BUSINESS MODEL - E-COMMERCE

BUSINESS MODEL - WHOLESALES

SKANDIA O2O Showroom

Franchisees

Vendors

1.Order Placement

3. Order Delivery

2. Order paymentSKANDIA

* Order will be placed under SKANDIA B2B online WS platform

SKANDIA website & 3rd party integrated platforms (Wechat, myMM.com, JD.com) & O2O

showroom

China middle classes end consumers

5. Content publishing, digital & traditional media

6. Sites & showroom engagement, placing order

8. delivery instruction

SKANDIA Warehouse

9. Order Delivery

7. collect Payment

4. Content publishing, digital & traditional media

10. Payment

WHO ARE WE?

BACKGROUND & STRATEGIC ALLIANCES

OUR BOARD

➤ Yardley Wong, co-owner, founder - She has extensive understanding of accessible and luxury retail segments internationally through her career in Lane Crawford, maxstudio.com and Richmont Group. A co-owner of Warrantex Group, her family original business which has been actively doing business in Scandinavian markets for more than 45 years.

➤ Henrik Theilbjørn, co-owner - He is an investor and the Chairman of the board in boozt.com. A former CEO of IC Group A/S and currently holds several positions as board executive and investor primarily within the apparel and lifestyle industry, amongst others, PWT Group A/S, Bloomingville A/S, Newline A/S, ELKA A/S, SIGNAL A/S, Baum und Pferdgarten A/S, as well as being CEO of EMMADS invest A/S an investment and consultant company.

➤ IFU Denmark, co-owner — is an independent government-owned fund offering advisory service and risk capital to do business in developing countries and emerging markets. IFU Denmark is going to be a co-owner and currently under legal documentation and completed by November 2016.

➤ Polly Hue, co-owner - She is a former merchandise director in GUCCI China, solid experience in retailing and distribution expertise in China and SEA regions. Founder of MPPS holding Ltd., providing retail and distribution expertise to leading retailers throughout China and Asia markets such as Lane Crawford, Harvey Nichols, Central Department store, Robinson Singapore, SM Philippines, Club 21.

STRATEGIC ALLIANCES - CROSS-BORDER ZONE & LOGISTIC

eCBT is a Hong Kong based company which is formed by eCom, IBM China and Cybernaut Investment Group. A logistic company with Cross border trade license issued by China government, strategic partnership with SKANDIA, providing cross-border trade and end-to-end importation platform to shorten the import processing in China, reduce overall costs, and increase exposure to capture the market effectively and efficiently.

STRATEGIC ALLIANCES - E-COMMERCE & O2O SOLUTION

Red Ant is a UK based technology company with office in US, Latin America, Shanghai and Hong Kong, delivering smarter ways to drive innovation and engaging customers through connected store experiences. The company is currently partnership with Burberry, Browns Fashion, TOPSHOP, ASOS, Moncler, Coach, Samsonite, Lane Crawford, Harrods, Jack Wills, Miss Selfridge, Thomas Pink and Samsung. Red Ant is strategic partner with SKANDIA on website and O2O technology development.

STRATEGIC ALLIANCES - 3RD PARTY INTEGRATED PLATFORM

WWE & Company is a fashion, beauty and lifestyle technology company specialising in the development of mobile, cloud-based, O2O commerce enterprise technologies, targeting the mainland Chinese consumers. WWE is a joint venture between The Wharf (Holdings) Limited (SEHK:0004), Walton Brown Group (A company of the Lane Crawford Joyce Group), and eCargo Holdings Limited (ASX:ECG). WWE will launch a social mobile, multi-brand, lifestyle eMarketplace, myMM.com in early 2017 offering the most exciting range of in-season fashion, beauty and lifestyle products from international brands exclusively to customers in China. SKANDIA is a strategic partner with myMM.com to strengthen and synergise together in China e-commerce eco system.

Social Mobile Integration

Jingdong Mall is a second largest B2C online retailers in China. Tencent Holding Ltd, one of the largest companies in the world, owns 15% stake of JD.com. JD.com will strategic partnership with SKANDIA through eCBT global, where it will have substantial appearance within the site to attract traffic and market penetration in faster manner.

User Data penetrated Integration

STRATEGIC ALLIANCES - 3RD PARTY INTEGRATED PLATFORM

Vipshop (VIP.com), a NYSE-listed company, is China’s leading online discount retailer for brands considered as the largest flash sale website. Vipshop offers high quality and popular branded products to consumers throughout China at a significant discount to retail prices. Since it was founded in Aug 2008, the company has rapidly built a sizeable and growing base of customers and branded partners.

SKANDIA will liquidate the unsold inventory in this digital outlet.

Digital outlet

STRATEGIC ALLIANCES - CONTENT CREATION & MARKETING SOLUTION

Ouur Media is a US based digital media and advertising agency. The company has office in US, Denmark, China and Japan. The agency can provide progressive campaigns, films, content creation and bespoke publication. The agency has its own influential digital and printed lifestyle magazine Kinfolk with more than 170,000 readers from print, 1.4m social media followers, and distribution over 3,000 locations globally. Ouur Media will be a strategic partner with SKANDIA to provide content creation and marketing strategies.

STRATEGIC ALLIANCES - DIGITAL MARKETING SOLUTION

A Global digital performance marketing agency. Founded in 1966, it now has 3,100 employees across 78 offices in 50 countries. The agency is part of the Dents Aegis Network. The agency will provide digital media strategies in both SEO, CRM and social media in China market to SKANDIA. They currently partnership with Burberry, Adidas, Neiman Marcus, Starwood, BMW.

STRATEGIC ALLIANCES - TRADITIONAL MARKETING SOLUTION

A regional marketing and PR agency with over 15 years of experience and knowhow in the fashion, premium and lifestyle industry. The company provides the best PR and marketing support and distinctive brand communication across China and SEA markets. The current clients are CHANEL, Louis Vuitton, Christian Dior, Lane Crawford, Marc Jacobs, Kate Spade New York, Michael Kors, Port and Prada. Activation Group will provide traditional marketing and brand building Strategies for SKANDIA throughout China.

STRATEGIC ALLIANCES - O2O SHOWROOM CONCEPT

Studio David Thulstrup is a Copenhagen based architecture and interior design company. The studio focuses on refined design details and rethinking materials out of conventional form and use, with the main focus on fashion retail and residences. The studio is currently working with Georg Jensen and J. Lindeberg. The studio will develop a SKANDIA O2O concept store, deliver unique online and offline shopping experience.

WHO IS OUR AUDIENCE?

Target Market

TARGET MARKET - CHINA

➤ SKANDIA focuses on China as a first location, the biggest e-commerce market in the world.

➤ China netizen population has 618m, represents more than 50% of China population.

➤ The emerging Chinese middle class is the major target audience, well-educated, outbound students return to China.

➤ Sophisticated, finer cultural sense, world travellers, discoverers of new experiences.

➤ They seek products and services online because the products and services are not available in a retail shops or local locations.

WHY CHOOSE SKANDIA?

OUR UNIQUENESS

OUR ADVANTAGES

➤ Unlike other digital platforms and eMarketplaces such as tmall.com and jd.com, only focus a product-driven strategies in low price and luxury price segments. We offer story-telling and creative content marketing to engage, cultivate and influence end consumers buying behaviours.

➤ We offer an e-commerce lifestyle platform in accessible luxury that cover every aspect of living, with heavy content marketing strategies and SKANDIA O2O physical presence in the market. SKANDIA uniqueness will be one of the pioneers with visionary concept introduce into the market.

➤ We offer a China government authorised cross-border zone facility that assists brands to enter the market with minimal documentation and barriers.

➤ We offer local customer services in China, providing extensive and smooth personal shopping experiences.

➤ We offer an extensive distribution and retail network in China and Asia markets to assist brands for new market entry through the top local operators.

OUR POTENTIAL DISTRIBUTION AND O2O SHOWROOM

Lane Crawford is a retail company with specialty stores selling designer label luxury goods in Hong Kong and Greater China.

Founded in Hong Kong in 1850, Lane Crawford has nine points of sale with more than 585,000 square feet of total retail space, including three multi-brand luxury department stores in Hong Kong, two in Beijing, one in Shanghai, one in Chengdu, two Lane Crawford Home stores in Hong Kong specialising in designer furniture and lifestyle accessories, and an online store.

Lane Crawford is a part of The Lane Crawford Joyce Group, a fashion retail and brand management group in Asia, which also includes fashion store Joyce Boutique, fashion footwear, handbags and accessories specialist Pedder Group and retail, brand management and distribution company ImagineX.

SKANDIA is currently in further dialogue of POP UP locations both China and Hong Kong in 2017.

OUR POTENTIAL DISTRIBUTION AND O2O SHOWROOM

Shine Kong Place Beijing. The no.1 best selling shopping mall in China. The mid to high-end shopping centre was developed in 2006 by joint venture between Beijing Hualian Investment Group and Shin Kong Mitsubishi Department Store Co. from Taiwan. The mall has more than 900 international brands include Chanel, Coach, Hugo Boss, Prada and 10 Corso Como. It is located near two luxury hotels, the Ritz-Carlton and JW Marriott, and supported by three 5A office buildings and international apartment complexes. The mall also has gourmet food supermarket ,fine dining establishment and Fauchon, a France’s premier food emporium with deli, cafe, bakery and fine dining.

SKANDIA is currently in further dialogue of POP UP locations both China and Hong Kong in 2017.

OUR POTENTIAL DISTRIBUTION AND O2O SHOWROOM

Walton Brown is a company of The Lane Crawford Joyce Group. Walton Brown is a premium brand management and full service distribution platform in China. The company currently manages and operates joint venture with Juice Couture, Kate Spade New York, Brooks Brothers. Walton Brown also manages and operates two different retail concepts in China - Maison Mode, the chain of flagship luxury department stores located in Chengdu, Changsha and Urumqi carrying more than 320 brands across 900,000 square feet, as well as Times Outlets, a growing value retail chain in China. Since SKANDIA is a key account of myMM.com, Walton Brown new eMarketplace venture in 2017.

SKANDIA will has a O2O location through myMM.com O2O store in designated locations such as MAISON MODE in 2017.

OUR POTENTIAL DISTRIBUTION AND O2O SHOWROOM

K11 is a shopping mall located in Hong Kong and China. The mall is developed by New World Development. K11 Hong Kong features a 6 storey shopping centre beneath the Hyatt Regency Hong Kong.

K11 China has already open in Shanghai and will have other locations in Beijing, Tianjin, Shenyang (2017),Wuhan(2017), Ningbo and Guangzhou(2017), total 9 locations in Hong Kong and China.

SKANDIA is currently in dialogue with K11 for a strategic partnership within its locations in China.

WHAT CAN WE DO FOR

YOU?BUSINESS SOLUTIONS FOR

CHINA AND ASIA MARKETS

CURRENT CHALLENGES

It is a challenge for Scandinavian and Nordic regions products and services to enter China Market without substantial investment and resources. Trademark violation is common in China market, difficult to find a right distributors, import barrier such as import tax and product testing caused Scandinavian SMEs companies have difficult time to enter one of the biggest market in the world.

SOLUTIONS

You will be benefit from the following facilities and services provided from SKANDIA :

➤ There will be no regular import tax apply to the import goods. Only personal postage tax will be applied to end consumers in China.

➤ There will be no entry barriers due to trademark violation or unregistered trademark.

➤ There will be no fabric testing or re-labelling process.

➤ We provide a flexible logistic and distribution solution, either the orders send directly from suppliers to our warehouse or the orders are collected from Denmark port and shipped by single container to safe cost.

➤ We provide product management, our product team will collect data of each merchandise to ensure smooth in-delivery, photo flow and presenting accurate information online.

➤ We provide digital and traditional marketing services, creating relevant campaign and content creation to assuring traffic across all channels to our digital storefronts and building brand awareness in the market.

SOLUTIONS

➤ We offer customised photographic and products styling services in product shot and outfit shot, which will be executed in our in-house photo studio, using StyleShoots, an all-in-one equipment for eCommerce product photography.

➤ We provide local payment gateway to assist brands to sell directly to end consumers with no fuss. Brands can check the transaction record in real time through the platform. Payment options for delivery as well as handle customer orders, the entire return flow and fraud control services will be provided.

➤ We have customer services centre located in China, providing Chinese language communication to end consumers to fulfil pleasant personal shopping experiences.

➤ We provide merchandising planning service to assist brands to create a perfect mix of brands and products for variety of customer targets across China and Asia markets, minimising unsold stock and maximising suitable assortment.

➤ We provide market and brand management strategies to empower your brand awareness and value in China and Asia markets.

SOLUTIONS

➤ We provide services to activate distribution network through our franchisee system by selling directly to our appointed franchisees and local operators.

➤ We provide online wholesales platform to present brands seasonal collection in online showrooms together with samples to our appointed franchisee or retail network in China and Asia markets, allowing wholesales orders to be placed and managed through sophisticated yet easy to use technology. The orders details can check online in real time with efficiency and effectively.

➤ We provide Business Intelligence service, assisting brands to understand and analyse the sales performance and end consumer buying behaviour, for a better inventory management and merchandise planning strategy.

➤ We provide inventory management, assisting brands to liquidate the unsold inventory in China and Asia regions.

HOW TO JOIN SKANDIA?

PRICE LIST

SUBSCRIPTION PRICE LIST

CONTACT

Hong Kong/China Office

Contact : Yardley Wong Soto

email: yardley.wong@skandiastyle.com

Phone: +852-9837-4583 (M)

+852-2743-9610 (O)