skartec digital marketing academy

Copyright: SKARtec Digital Marketing Academy – 2016. All Rights Reserved. Copyright: SKARtec Digital Marketing Academy – 2016. All Rights Reserved.

SKARtec Academy

Why pay Rs. 20,000/- to Rs. 60,000/-

to Simply Learn Digital Marketing

Join our premium digital marketing course @Rs.8500/- only

Browse through our course contents and decide!

Copyright: SKARtec Digital Marketing Academy – 2016. All Rights Reserved.

SKARtec Academy


25-Nov-16 2

• Digital Marketing Manager

• Social Media Specialists

• Social Media Expert

• Search Engine Marketers

• SEO Executives

• Conversion Rate Optimizer

• Content Writers

• Inbound Marketing Manager

• Copy Writers

• Content Marketing Manager

• Digital Marketing Consultant

• Web Analytics Specialist


SKARtec Academy


Section 1: Digital Marketing Basics • Types of digital marketing • Role in the advertising world • Comparison to other forms of marketing • The online marketing mix • International online marketing

Section 2: Website Design, Development & Content • An introduction to the web • Website development plan • Designing a website - best practices • Tips for increasing sales on websites

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SKARtec Academy


Section 3: Build an E-Commerce Website • Choosing a Domain • Choose a hosting package • Installing WordPress • Choose & Install a E-Commerce Theme • Develop the E-Commerce Website • Install necessary plugins • Securing WordPress • Creating Essential Pages • Use this website to practice digital

marketing

Session 4: Understanding Search Engines & Search Engine Optimization • Learn how a search engine works • Learning how crawlers index the web

pages and rank them • How Google Works • Understanding SEO and techniques of

SEO • On-page and Off-page optimization • Measurement of SEO and its analysis for

SEO effectiveness

4


SKARtec Academy


Session 5: Search Engine Marketing with Google AdWords • Online advertising on search engines • Understanding SEM and its importance • Working with Google AdWords • Setting up an AdWords account, bidding

and managing the budget • Techniques and tips for writing great ads • Making a landing page for a campaign • Measuring effectiveness of marketing

campaigns

Session 6: Banner/Display Advertising • Objectives of banner advertising • Making effective banner ads • Key metrics for measuring online

advertising

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SKARtec Academy


Session 7: Email Marketing • Email marketing and why it's still popular • Permission marketing and spamming • Technical requirements for e-mail

marketing messages • Configuring & using Mail Chimp • Designing an effective e-mailer campaign • Integrating e-mail marketing with social

media • Learning how to increase open and click-

through rates

Session 8: Mobile Advertising • Types - MMS, SMS, Video, Automated

Outbound Dialers & Applications • Understanding mobile advertising beyond

traditional means • Eco-system of mobile advertisers and

publishers • Best practices for mobile advertising • How to setup mobile advertising

campaign

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SKARtec Academy


Session 9: Understanding Social Media Marketing with Facebook • Creating Facebook pages • Best practices to create user

engagement • Using the Facebook ad platform • Creating ad-campaigns on Facebook and

measuring their effectiveness • Strategy to create compelling posts and

ads

Session 10: Understanding Social Media Marketing with Twitter • Using Twitter for marketing and

measuring its effectiveness • Advertising on Twitter

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SKARtec Academy


Session 11: Understanding Social Media Marketing with LinkedIn and YouTube • How to use the LinkedIn platform for

recruitment • Advertising with LinkedIn • How to create a YouTube channel • Viral videos for YouTube • Optimising video content for YouTube • Video Marketing - How To?

Session 12: Understanding various Social Media Platforms like Blogs & Forums • Using blogs, forums and discussion

boards • Blog technologies and legal issues to

consider • Developing an audience - what to post

and when to post

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SKARtec Academy


Session 13: PR and Online Reputation Management • Learning why word-of-mouth and PR is

more powerful than 'advertising' • Online reputation management activities • Best practices to defend your reputation

Session 14: Social Listening • Why monitor? • What and when to monitor? • How and where to monitor? • What to measure? • Tools and platforms

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SKARtec Academy


Session 15: Importance of Website Analytics Function and Various Analytic Tools • Using analytics to better your web

performance • Understanding how to track your web

performance with web analytics • Working with Google Analytics • How to get Google Analytics Certification

in 2 weeks

Session 16: Introduction to E-Commerce • Evolution and growth of e-commerce in

India • Type of e-commerce and business

models • e-payment systems

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SKARtec Academy


Session 17: Media Planning • Introduction to Media Planning • Media: A message delivery system • Changing face of Media Planning • Procedures in Media Planning • Basic measurements in TV, Radio, Print • Problems in Media Planning • Selecting Media Vehicles • Setting and Allocating the Budget

Session 18: Digital Marketing Campaign • Creating the Ideal Digital Marketing

Campaign Plan • Ethics of running a campaign • Assigning budgets to various activties

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SKARtec Academy

Digital Marketing Specialist Course

Duration: 6 Weeks, 2 hours per day. Fee: Rs.8500/- only.

Classroom & Live Online Training through virtual classroom

Access to course materials through membership area on our website.

Lifetime access.

Live Project – Build and promote an E-Commerce website using Digital Marketing tactics learnt.

Domain & Hosting included

Contact Suresh: +91-97414 27564 Email: [email protected]

http://www.skartecedu.in

http://www.skartecedu.in/contact-us/


SKARtec Academy

Thank You

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