skb40989 skb digitalnews spring2014
DESCRIPTION
Susan K. Bailey Marketing and Design - Spring Newsletter 2014TRANSCRIPT
BETTER THINKING BRIGHTER VISION.MARKETING & DESIGN
$250 DESIGN CERTIFICATE
MARKETING & DESIGN
MARKETING & DESIGN
Experience what our designs can do for your promotions! Here’s your chance! Winner to be announced April 15, 2014.
Register to WIN at www.susankbaileymarketing.com/WIN
!PRIZE ALERT
Visit our website for more ideas.www.susankbaileymarketing.com/memberreferrals
GREAT REFERRAL IDEAS!
Your Website should be all
this...
Coaches’ Favorites
Digital Must-Dos
Success ToolsZone Fitness
Clubs
Spring Marketing
SKB’s Got
Bundles Toot, Toot Baby!
Client Testimonial
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Page 3
Page 4
Page 5
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Page 7
What’s INSIDE:
We talk to business owners every day.More and more we hear how frustrating it is to keep their website up-to-date. Every time they want a small change it’s a couple hundred dollars, takes days and weeks to get things done, no one answers their calls...sound familiar?
It doesn’t have to be that way.When we decided to jump into the world of websites and digital marketing, we were adamant we didn’t want to be a web company that builds and maintains websites.
We are a marketing company.Our goal is to give you the tools needed to help your business succeed. From incorporating social media and video, to capturing leads and email communication, to being able to update the majority of your website on your own - our websites work for your business and are not simply another ‘pretty face’! Curious?...
Here is the best part.We offer website solutions designed to fit your budget. From transferring your existing site into our system, to transferring your content into a template design, to complete custom websites with all the bells and whistles. See for yourself how our websites can work for your business.
What has your website done for you lately?Check out Susan K. Bailey Marketing Coach, Deneen Laparade’s article:
www.susankbaileymarketing.com/articles
BE
FO
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BE
FO
RE
AFT
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AFT
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Our clients get results. We will show you how.MARKETING & DESIGN
VALUABLE. POWERFUL. ESSENTIAL. USER-FRIENDLY.Your website should be all this and more!
B E T T E R T H I N K I N G I B R I G H T E R V I S I O N
B E T T E R T H I N K I N G I B R I G H T E R V I S I O N
Prospect & Member Emails
Websites & Mobile Websites
Landing Pages
Ask us how you can tie together your marketing and your website with offer specific Landing Pages and Lead Capture Forms.
SocialMedia
There are over 500 million people worldwide on Facebook with over 50% of them logging in daily. These simple, effective and wildly popular social media sites can have a huge impact on your business through the sharing of information, building retention with your fans and followers while helping solidify your position as a leader in the market place.
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Website Development:
Mobile Websites:
Prospect Emails:
AFT
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DIGITALMUST-DOSTracey’s Fave:
COACHES’ FAVORITES
Visit www.susankbaileymarketing.com to check out all our coaches’ favorites.
B E T T E R T H I N K I N G I B R I G H T E R V I S I O N
it’s more FUN in the ZONE
FITNESS CLUBS
spEcial pre-sale opening priciNg
zonefitnessclub.com
!SuccessStory
DON’T LETANOTHER YEAR PASSYOU BY
GET FITFOR ONLY
$15*
PER MONTH
zonefitnessclub.com
FITNESS CLUBS
NEW club,new fit YOUit’s more FUN in the ZONE
it’s more FUN in the ZONENOW OPEN
FITNESS CLUBS
The BEST workout on the PLANET!
zonefitnessclub.com Follow us for club updates, recipes and workout tips
SPECIAL RATES!for students & faculty of J.W. Mitchell High SchoolAMENITIESINCLUDE
• Over 40 Pieces Of Cardio Equipment With Personal TVs• A Ton Of Free Weights And Strength Equipment
• 30-Minute Express Circuit • Myzone Heart Rate Programming
• TRX Training Equipment• Functional Training Area Called “The Zone” For Group Training Classes
• Abdominal Equipment• Stretching Area• Executive Locker Rooms
• Kids Zone• Equipment Includes Precor,
Octane, Star Trac, And More• Personal Training Services• Crossfit / High Intensity
Workout Equipment• And Much More...
SevenSprings
Blvd
EastLakeRoad
Mitchell Blvd
FITNESS CLUBS
CALL 727-375-ZONE (9663) Chelsea Place Shopping Center1252 Seven Springs Blvd, New Port Richey, FL
GRAND OPENING
INDECEMBER
SALE!GET FIT
FOR ONLY$15*
PER MONTHzonefitnessc
lub.com
FITNESS CLUBS
it’s more FUN
in the ZONE
NEW fitness club, new FIT you
FITNESS CLUBS
FITNESS CLUBS
Welcome to the ZONE Fitness Clubs! What is truly unique about the ZONE Fitness Clubs is it is the perfect place for those seeking to get a great workout in a comfortable, clean, affordable fitness facility where you will feel like you are truly a member of a club!
Our MissiON statement: we have a passion for providing members a club experience that offers quality fitness programing, in an environment that is energizing, clean, safe and fun. Our VisiON statement: We Put Members First!
Our COMMiTMENT to our members is to provide the best fitness experience by providing customers with quality service, the best fitness programming, listening to our members’ needs and working with honesty and integrity.
AMENiTiEs iNCLUDE• Over 40 pieces of Cardio Equipment with personal TV’s• 30 Minute Express Circuit Training Circuit• MY Zone Heart Rate Programming• Functional Training Area called “The Zone” for Group training Classes• TRX Training Equipment• Abdominal Equipment• Stretching Area
MEMBERsHiP iNFORMATiON• No hassle, no gimmicks, month to month membership option for only $15.00* per month. limited time offer!• Enroll during pre-sales for as low as $9*! limited time offer!• Individual, couple and family membership options.*Plus applicable sales tax. Annual membership fee applies. Membership billed to a checking or credit card account. Terms and conditions apply.
CLUB HOURs OF OPERATiON PRE sALEs HOURs KiDs’ CLUB HOURs
Monday 5am-11pm Mon-Thurs 9am-8pm Mon-Fri 7am-11am Tuesday 5am-11pm Friday 9am-7pm 4pm-8:30pmWednesday 5am-11pm Saturday 9am-4pm Saturday 8am-12pmThursday 5am-11pm Sunday 9am-4pm Sunday ClosedFriday 5am-10pm Visit online to join!Saturday 8am-8pmSunday 8am-7pm
CONTACT iNFORMATiON
• Kid’s’ Zone• Executive Locker Rooms• A lot of free weights and strength equipment• Equipment includes Precor, Octane, Star Trac, Lifefitness and more• Personal Training services• Crossfit / high intensity workout equipment• And much more…
club information
727-375-ZONEPre-sales location (Next to Publix): Chelsea Place1336 Seven Springs Blvd Ste # 5, New Port Richey, FLClub Location: Chelsea Place1252 Seven Springs Blvd Ste # 17, New Port Richey, FL
(9663)
SevenSprings
Blvd
EastLakeRoad
Mitchell Blvd
zonefitnessclub.com
FINALCHANCE
to join for special
pre-grand
opening pricing!
zonefitnessclu
b.com
FITNESS CLUBS
it’s more FUN
in the ZONE
NEW fitness club coming to YOUR neighborhood
it’s more FUN in the ZONENEW fitness club coming to YOUR neighborhood
FITNESS CLUBS
TRY US!3 DAYSFREEzonefitnessclub.com
it’s more FUN in the ZONE
NEW fitness club coming to YOUR neighborhood
SevenSprings
Blvd
EastLakeRoad
Mitchell Blvd
FITNESS CLUBS
FINAL CHANCE TOJOIN FOR ONLY $9*
monthly memberships with no long term commitment starting at $15* per month!
*Plus applicable tax. Enrollment promotion on select memberships. Annual club membership fee of $29. Terms and conditions apply. Limited time offer during pre-sales only. Offer ends 12/15/2013.
FITNESS CLUBS
AMENITIESINCLUDE
• Over 40 Pieces Of Cardio Equipment With Personal TVs
• A Ton Of Free Weights And Strength Equipment
• 30-Minute Express Circuit • Myzone Heart Rate Programming• Functional Training Area Called
“The Zone” For Group Training Classes• TRX Training Equipment• Abdominal Equipment
The BEST workout on the PLANET!Welcome to the ZONE FITNESS CLUBS! What is truly unique about the ZONE FITNESS CLUBS is it is the perfect place for those seeking to get a great workout in a comfortable, clean, affordable fitness facility where you will feel like you are truly a member of a club!
Pre-sales location (Next to Publix): Chelsea Place1336 Seven Springs Blvd, New Port Richey, FL
Club Location: Chelsea Place1252 Seven Springs Blvd, New Port Richey, FL
• Stretching Area• Executive Locker Rooms• Kids Zone• Equipment Includes Precor, Octane,
Star Trac, And More• Personal Training Services• Crossfit / High Intensity Workout
Equipment• And Much More...
CALL 727-375-ZONE (9663)
zonefitnessclub.com Follow us for club updates, recipes and workout tips
CHECK OUT OUR LATEST PRE-SALE SUCCESS STORY:The SK Bailey marketing team did an exceptionally good job supporting the development of my company’s logo, brand and marketing pieces to successfully launch a new Club concept. The SK Bailey team is easy to
work with, listened to my needs and developed samples and final pieces in a timely manner. Any good club operator will evaluate how effective their marketing dollars are at driving
new business into the club. I launched our club’s campaign with direct mail, newspaper ads, door hangers, club informational flyers, guest passes, a complete web site and take one cards that all had the same look, feel and brand. The end result was an amazing Pre-Sale and Club
Opening with over 2000 members. I have owned and operated health clubs for over 18 years ranging from high end athletic clubs to fitness only facilities. I highly recommend the SK Bailey marketing team for any health club brand. Tim Forrest, President / Owner
it’s more FUNin the ZONE
727-375-ZONEPre-sales location (Next to Publix): Chelsea Place
1336 Seven Springs Blvd Ste # 5, New Port Richey, FLClub Location: Chelsea Place
1252 Seven Springs Blvd Ste # 17, New Port Richey, FL zonefitnessclub.com
SPECIAL pre-saleopening PRICINGjoin todayFOR AS LOW AS $9!*monthly membershipswith no long term commitment
starting at $15* per month!
FITNESS CLUBS
*Plus applicable tax. Enrollment promotion on select memberships.
Annual club membership fee of $29. Terms and conditions apply.
Limited time offer during pre-sales only. Offer ends 10/31/2013.
(9663)
SevenSprings
Blvd
EastLake
Road
Mitchell Blvd
B E T T E R T H I N K I N G I B R I G H T E R V I S I O N
Spring brings a great opportunity for health clubs, take advantage with powerful new spring marketing.
With what is reported as being the coldest winter in almost 20 years in most areas (according to CNN and the snow outside your door), there is no better time to inspire prospective members to join your club - to break out of their winter shell, to be more active, to be healthier and to enjoy life to the fullest.
Susan K. Bailey has new creative campaigns that will encourage your prospects to take that first step, to push aside their excuses and start working toward a healthy new lifestyle - and to do it at your club.
From direct mail postcards, to take ones and flyers, to email marketing, to websites and everything in between...SKB has the tools you need to drive prospects to your door this spring.
Call 1.888.349.4594 and speak with a Marketing Coach today!
Check
out our
rockin
’ new l
ooks f
or spri
ng!
!CreativeAlertVisit www.susankbaileymarketing.com/spring for more spring ideas.
STAY STRONG...SPRING IS
ALMOST HERE!
B E T T E R T H I N K I N G I B R I G H T E R V I S I O N
S K B ’ s G O T B U N D L E S ?
Y E S ! W E ’ V E B U N D L E D O U R D E S I G N A N D C O A C H I N G S E R V I C E S . . .
...offering you the best marketing tools and planning to maximize return and show measurable results for your business.We have bundles to fit your budget. Choose from Core, Balance or Power and watch us help you reach your goals
faster, build consistency in your brand, take the guesswork out of your marketing and penetrate your market.
Start with our Foundation Package: $399/one-time• 60 minute Marketing Coaching Call• Marketing Checklist Completion, Review and Report• Sample Marketing Plan and Budget (3-months)• Demographic Overview: Interesting Facts About Your Market• Radius and Member Plot Report• Prospect Email Counts• Website Analysis and Review• Top 10 Marketing Mistakes Article
Build on your Foundation and Benefit from Bundling:• Design Services (25% savings)• Retainer Rates on SKB Print and Mail Services (10-15% savings)• Marketing Plan (12 months)• Marketing Budget (12 months)• Promotional Calendar (12 months)
Choose the bundle to fit your budget...
Core - 30 minute coaching call per month$399/month* - 3 hours design services per month
Balance - 60 minute coaching call per month$649/month* - 5 hours design services per month
NEW! Start Up - 60 minute coaching call$848/one time - 6 month marketing plan and budget - 3 hours design services - 6 month promotional calendar - Up to 3 demographic reports for site selection
Power - 90 minute coaching call per month$899/month* - 7 hours design services per month
*Min
imum
4 m
onth
com
mitm
ent
Call 1.888.349.4594 for more information
TOLL FREE 1-888-349-4594 TELEPHONE 613-969-8896 • WEBSITE www.susankbaileymarketing.com
WE’RE NOT USUALLY KNOWN FOR THIS BUT TOOT, TOOT BABY!
MARKETING & DESIGN
MARKETING & DESIGN
Working with Susan K. Bailey Marketing to plan my
marketing through weekly coaching has proven to be the best decision for my club.
Being in the fitness industry, I wear a lot of hats. Sometimes it is hard to stay on top of everything, especially marketing. With Susan K. Bailey Marketing, I have no worries that my marketing will come out perfectly. The weekly coaching calls help me plan exactly what I need to do each day in order to bring in as many members as possible. We go over what is working and what isn’t while always brainstorming programs for new and current members. With the great promotions and consistent coaching, Susan K. Bailey Marketing is keeping me on track to our best quarter ever! ”
“
Megan McGriff Tipton Lakes Athletic Club