skills canada 2011...skills compétences canada 2011 - promo package page 3 supplied elements •...

Skills Compétences Canada 2011 - Promo Package page 1

Trade 40 Graphic DesignPromo PackageDuration: 6 h

Candidate project book

Station number

Level

Date Mark

Skills Canada 2011


Project DescriptionBackground:Heavyweights is a company that supplies health and body building supplements to the public. Rob King is the owner of the store and prides himself on personal one on one service with each customer that comes through the store. The Heavyweights staff are not interested in health fads or gimmick diets. They look to help their customers though the long term no matter what their customers end health goal might be.

Project:To promote their business, Heavyweights has decided to give out a free health energy drink and T-shirt to each new customer that comes into the store. The drink and T-shirt will be packaged in a box that will also have a heavyweights customer card attached that can be removed to use in the future for a 10% discount on all purchases.The slogan is "Perfect Fit" and the idea is to challenge the customer to choose their health goal by selecting a T-shirt size that reflects that goal.

You are required to design these elements. First a presentation display that will hold two containers. Second, 2 containers - one containing a T-shirt and one containing the energy drink. Third you will design the product loyalty card that will be attached to the display using temporary glue. All those elements will have to compliment each other.

Target market:Males and females in the 20-35 age group that are interested in their overall weight loss, health and well being.

Required elementsDisplay (box) •Companylogo •Anydesignorgraphicsofyourchoice,usingatleast1ofthesuppliedimages •Text1

Containers T-shirt container •Companylogo •Anydesignorgraphicsofyourchoice,usingatleast1ofthesuppliedimages •Text2Energy drink container •Companylogo •Anydesignorgraphicsofyourchoice,usingatleast1ofthesuppliedimages •Text3 •Energydrinkbarcode

Loyalty Card: •Text4 •Companylogo •Anydesignorgraphicsofyourchoice •Loyaltycardbarcode


Supplied elements •Images •Companylogo •Fontbank •Text1,2,3and4inWordfiles •Displayboxdieline(modificationspermittedwhilestayinginside11"x17"finalsize) •Containersdieline(modificationsnotpermitted) •Energydrinkbarcodeandloyaltycardbarcode

Technical specificationsDisplay •Onesidedprinting •Colours:Process+1colourforthedieline •Bleed:0.125"(ifneededforyourdesign) •Screening:150LPI •ICCColourprofileforimages:USSheetfedcoatedv2 •Finaltrimmedsize:supplieddieline

Containers •Onesidedprinting •Colours:Process+1colourforthedieline •Bleed:0.125"(ifneededforyourdesign) •Screening:150LPI •ICCColourprofileforimages:U.S.WebCoated(SWOP)v2 •Finaltrimmedsize:usesupplieddieline

Loyalty Card •Colours:2spotcolours+existinglogocolours(atotalof4spotcolours) •Bleed:0.25"(ifneededforyourdesign) •Screening:133LPI •Trapping:0.25pt(ifrequiredforyourdesign) •Finaltrimmedsize:3.5"x2" •Onesidedprinting

Other specifications •Acceptedimagesavingformats:TIFF(onelayer),PSD(onelayer),AI,EPSorDCS. •Afactorvaluebetween1.5and2.5isacceptedfortheresolutionoftheimagesusedinthe

final layout and the PDF file. •TheRGBmodeisnotacceptedintheworkflow •Thebleedvalueistheexactvaluewithoutanytolerance. •Barcodesmustbeat100%blackandat100%suppliedsize


ProductionYou must deliver for the display: •1 untrimmed colour composite printout (including bleed, die line, registrationmarks and

documentinfo) •1assembleddisplay •1pressreadyPDF(includingbleed,dieline,registrationmarksanddocumentinfo) •1finalfolderforarchivingincludingfonts,linkedimages,finallayout,andPDFfile

You must deliver for both containers: •1 untrimmed colour composite printout (including bleed, die line, registrationmarks and

documentinfo) •1trimmedandassembledcolourcompositeprintout •1pressreadyPDF(includingbleed,registrationmarks,dielineanddocumentinfo) •1finalfolderforarchivingincludingfonts,linkedimages,finallayout,andPDFfile

You must deliver for the loyalty card design: •1untrimmedcolourcompositeprintout(includingbleed,trimmarks,registrationmarksand

documentinfo) •1trimmedandassembledcolourcompositeprintout •1pressreadyPDF(includingbleed,trimmarks,registrationmarksanddocumentinfo) •1finalfolderforarchivingincludingfonts,linkedimages,finallayout,andPDFfile


Text 1Perfect Fit

Grab you next favourite T-shirt

The right size to a healthy future

Text 2Perfect Fit

The right size to a healthy future

S, M, L, XL

Text 3

Natural Health Product

Serve chilled

355 mL

Medicinal ingredients per can:carbonated water; glucose; citric acid; sucrose; natural flavoring; taurine; sodium citrate; panax ginseng root extract; potassium sorbate; niacinamide; caffeine; ascorbic acid; sodium benzoate; potassium; guarana seed extract; sodium chloride; i-carnitine; inositol; pyridoxine hydrochloride; riboflavin.

Nutritional ingredients per can:Servingsizeis175mL;2servingspercontainer;100calories;26gsugar;60mgvitaminC;1.7mgriboflavin; 20mg niacin; 2mg vitaminB6; 6mg vitaminB12; 180mg sodium; 1000mg taurine; 200mg panax ginseng; 2500mg energy blend.

Text 4Loyalty Card

20% off all future product purchasescard will be activated upon first purchase

*card has no monetary value


Company logo

Loyalty card barcode

Energy drink barcode


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Display dieline

Folding line

Cutting line


Containers dieline

Energy drink dielinecutting line

glue area / no print


MarkingTechnical elements (objective part) : 60 % Display Cans Card Total

1. Computer Images 1.1 Correct colour mode of all images 2 2 0 / 1.2CorrectcolourICCprofileinallusedimages 2 2 0 / 1.3 Correct resolution of all used images 2 2 0 / 1.4 Correct saving formats of all images 2 2 0 / /162. Computer Layout 2.1 All text is present 1 1 1 2.2 Correct document size 2 1 1 2.3Barcodeat100%black 0 .5 .5 / 2.4Barcodeat100%size 0 .5 .5 / 2.5Bleedisdoneatexactvalue 3 2 1 / 2.6 Required elements are present 1 1 1 / 2.7Trappingisdone 0 0 2 / /203. Saving Abilities 3.1Saveforarchiving(allfonts,images,files) 2 3 1 / 3.2 Correct colours of the PDF file 1 1 1 / 3.3 Correct bleed, dieline and measurements of the PDF file 1 1 1 / 3.4 Correct colour of the dieline, barcode and text of the PDF file 1 1 1 / /154. Final Presentation 4.1Untrimmedcolourcompositeprinted 1 1 1 / 4.2Colourcomposite(printed,trimmedandassembled) 2 3 1 / /9 Sub total /60

Creative and aesthetic elements (subjective part): 40% 5.1Overallqualityofdesign:impact,legibilityandharmony /8 /10 /4 / 5.2Ideasandoriginalityforthetargetmarket /4 /4 /2 / 5.3Relatetooneanother /8

Sub total /40Total /100

Worked30minutesorlesspastdeadline - 10 ptsWorkedover30minutes NOMARKS

skills canada 2011...skills compétences canada 2011 - promo package page 3 supplied elements •...

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