Skin Care Market Size and Growth

Global: $79 Billion in 2013; +4.2% YOY US: $12.5 Billion in 2013; +2.3% YOY

Source: Euromonitor.com Cosmetics.com

• Patent Pending

There is more to visible signs of aging than wrinkles… • Changes in skin texture

• Loss of skin tone

• Dullness and loss of luminosity

• Uneven skin coloration

• Increased fold in the upper eyelid

• Dark spots and dark circles

• Loss of moisture

• Thinner and more delicate skin

Female simulated imagery

Skin Care Regimen

• With the latest in enhanced

Nrf2 technologies for

optimal protection against

oxidative stress

• Yuzu fragrance in all

products but the Eye

Corrector Serum

• Addresses specific skin

care concern beyond

wrinkles

*Formaldehyde-forming compounds ^When used as directed

All Products

• Sulfate-free

• Paraben-free

• Formaldehyde-free*

• Gluten-free

• No GMOs

• No petrolatum or mineral oil

• No artificial colorants

• 30-Day Supply^

Two Month Clinical Study • Run by an Independent Clinical Research Center

• 86 Women, 35+ years old

• Measurements at 0 days, 28 days and 56 days

• Product brand was not disclosed

• No employees, preferred customers or distributors were

involved in the clinical study

Methodology • Each subject applied all four (4) products in a specific order,

both morning and evening for 56 days

– Step 1: Ultra Gentle Facial Cleanser

– Step 2: Perfecting Lotion

– Step 3: Eye Corrector Serum

– Step 4: Anti-Aging Cream

• Subjects were not allowed to use any exfoliating masks or any other skin care products other than makeup during the clinical study

• Clinic visits at days 0, 28 and 56 for measurements

Instrumentation

Measurement • Significant improvement

in skin moisture

• Day 28 shows +32%

increase in skin

moisture

• Day 56 shows +42%

increase in skin

moisture

• Clinical study shows

moisture level

improvement over time 0

5

10

15

20

25

30

35

40

45

(T+28 days- TO)/TO (T+56 days- TO)/TO

Variations in the skin moisture level after 28 days and 56 days of the application of the TrueScience Regimen

42.1

Co

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om

etr

ic V

alu

e V

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tio

ns

32.3

Kinetics

Before and After

Softer Lines and Younger-Looking Skin

Day 0* Day 56*

Photos Not Retouched

*As part of an eight-week clinical study, participants were asked to complete a self-assessment survey based on their use of the TrueScience Skin Care Regimen. Pictures displayed were taken of these participants. Individual results may vary.

Before and After

Brighter Skin Tone

Day 0* Day 56*

Photos Not Retouched

*As part of an eight-week clinical study, participants were asked to complete a self-assessment survey based on their use of the TrueScience Skin Care Regimen. Pictures displayed were taken of these participants. Individual results may vary.

Before and After

Upper Eyelid Fold and Crow’s Feet

Day 0* Day 56*

Photos Not Retouched

*As part of an eight-week clinical study, participants were asked to complete a self-assessment survey based on their use of the TrueScience Skin Care Regimen. Pictures displayed were taken of these participants. Individual results may vary.

Clinical Study:

What Users Said*

28

Days

56

Days 94% Loved the fragrance 99%

90% More hydrated skin 95%

89% Will buy the regimen 91%

89% Smoother-looking skin 94%

88% Softer skin 90%

84% More luminous skin 88%

83% Younger-looking skin 87%

81% More even skin tone 83%

81% Firmer-looking skin 85%

78% Less noticeable fine lines and

wrinkles 82%

74% Felt younger-looking 80%

74% Better than what I usually use 80%

*Satisfaction test, 86 women self-reported, 4 weeks and 8 weeks

Select Skin Care Advertising

Versus Select Competitive Ads* TrueScience™ Regimen achieved consumer feedback scores

comparable to some of the best skin care available

Competitor 28

Days

56

days 89% Perricone® MD Cold Plasma (at 4 weeks)

75% Jeunesse Global Luminesce Cellular Rejuvenation

(at 56 days)

Smoother looking skin 89% 94%

80% Nu Skin TruFace (at 3 months) Firmer looking skin 81% 85%

78% L’Oreal Youth Code (at 56 days) Younger looking skin 87%

70% Lancôme Dream Tone (at 56 days)

79% SkinMedica Lytera® (at 56 days) More even skin tone 83%

79% Clarins Double Serum® (at 4 weeks)

[Hydric + Lipidic System]

80% Nu Skin 180° System (at 56 days)

Less noticeable fine

lines and wrinkles 78% 82%

*Competitive advertising details available upon request

Cold Plasma is a trademark of Perricone MD Youth Code is a trademark of L’Oreal Lytera is a trademark of SkinMedica Dream Tone is a trademark of Lancôme Luminesce Cellular Rejuvenation is a trademark of Jeunesse Global Double Serum [Hydric + Lipidic System] is a trademark of Clarins TruFace and 180° System are trademarks of Nu Skin

Talk to the person that brought

you here today and let them know

if you are interested as a

Distributor or Preferred Customer.

APPENDIX

Teasers

TrueScience Product Brochures

US - English US - Spanish Canada English Mexico Spanish

Japan Japanese Hong Kong - English Hong Kong - Chinese Australia- English

Other Marketing Materials

Product Info Sheet

Corporate

Brochure Science

Newsletter

Flip Chart

Science Update

page 2

solution: Protandim—the Nrf2 Synergizer® and

the only supplement proven in a clinical study to

reduce oxidative stress in humans by an average

Protandim activates the body’s natural ability to

reduce age-related symptoms on the cellular level.

deliver a biochemical wake-up call to your genes

and turning on the body’s ultra powerful network

of antioxidant enzymes and protective genes.

Features & Benefits

the face of stress from free radicals

What’s in Protandim?

Protandim

®

Health, a supplement formulated to

Health may provide dogs with the opportunity to be more active and involved in everyday life and family activities.

Features & Benefits

green tea, ashwagandha, bacopa and milk thistle

normal aging in canines—decreased social interaction, loss of

prior house-training, sleep disturbance and decreased mobility

FEEL, LOOK, AND PERFORM BETTER with LifeVantage Products

Milk Thistle Extract: (Silybum Marianum

milk thistle is known for its comprehensive

detoxification abilities.

Bacopa Extract: (Bacopa Monnieri

utilized in Ayurvedic medicine, studies have

shown bacopa to be a powerful free radical

fighter that can support brain and nervous

system health.

Turmeric Extract Rhizome: (Curcuma longa

Possessing strong antioxidant properties,

turmeric is a potent anti-aging nutrient.

Green Tea Leaf Extract: (Camellia Sinensis

A powerful antioxidant, green tea has

been used in traditional Asian medicine for

numerous health concerns, including energy

enhancement and weight loss. Numerous

studies support these uses.

Ashwagandha Root: (Withania Somnifera

Native to India, and surrounding regions,

ashwagandha has been utilized for centuries

in Ayurvedic medicine for a wide variety of

conditions, including as an energy booster

and anti-stress remedy.

care products was created to work in concert with each other to help you look and feel better than ever before, giving you younger-looking skin that is smoother, visibly firmer, more luminous, more deeply hydrated and more evenly toned. Now, you can reap maximum benefit by using all four products together as a complete regimen morning and night—the benefits are cumulative.

Regain Your Youthful Appearance

TrueScience

TrueScience™ Ultra Gentle Facial Cleanser

TrueScience™ Perfecting Lotion

TrueScience™ Eye Corrector Serum

TrueScience™ Anti- Aging Cream

Canine Health

VP Newspaper

LifeVantage.com

Unlock the Science of Anti-Aging

• Unique, proprietary blend of botanical extracts

• Global ingredients

Competitor Competitor

Pricing

NuSkin 180° System $225.75

Skin Care Regimen

NuSkin ageLOC® TruFace™ Essence $206.00

30 days

Perricone® MD Cold Plasma $155.00

1 oz. or 30 mL

Jeunesse Global LUMINESCE™ Cellular

Rejuvenation

$134.95

0.5 oz. or 15mL

SkinMedica Lytera® $125.00

2 oz. or 60 mL

Lancôme Dream Tone $98.00

1.3 oz. or 40 mL

Clarins Double Serum® $85.00

1 oz. or 30 mL

L’ORÉAL Youth Code $24.99

1 oz. or 30 mL

TrueScience™

Skin Care Regimen

• Retail Value $211.00

• Distributor and

Preferred Customer

Pricing $160.00

• Introductory Promotion* of +50% QV

– Save $15.00 when you purchase the complete TrueScience™ Skin Care Regimen^

– Add an individual TrueScience™ product or complete skin care regimen to an existing AutoShip, or in addition to any other order, to receive extra QV

• Must have at least 40 PV of a non TrueScience™ product during the calendar month

• +50% increase is ONLY available for TrueScience™ product or products (not the entire order)

• Promotion begins April 24, 2014

• Promotion ends April 30, 2015** *All markets except Mexico **Subject to change at anytime at LifeVantage’s discretion ^Because there is a discount given with the purchase of an entire TrueScience™ regimen, we will not allow individual kit components to be returned. For individual product purchase that is returned, the volume and/or commissions paid on that product will be reversed.

• Mexico Introductory Promotion* of +50% QV

– Save $15.00 when you purchase the complete TrueScience™

Skin Care Regimen^

– Add the complete TrueScience® Skin Care Regimen to an

existing AutoShip, or add the complete TrueScience® Skin Care

Regimen to any other order, to receive extra QV

• +50% increase is ONLY available for the complete TrueScience®

Skin Care Regimen (not the entire order)

• Promotion begins April 24, 2014

• Promotion ends April 30, 2015** *Mexico only promotion **Subject to change at anytime at LifeVantage’s discretion ^Because there is a discount given with the purchase of an entire TrueScience™ regimen, we will not allow individual kit components to be returned. Any individual product purchase that is returned, the volume and/or commissions paid on that product will be reversed.

• Best of Nrf2 technology at the time

• Intense hydration and moisturization

• Addresses fine lines and wrinkles

• Toning and brightening

• 1.7 fl. oz.

*where recycling facilities exists

• Enhanced Nrf2 technologies

• Proven in a clinical study to visibly address the signs of aging (before and after photos)

• Increased hydration and moisturizing power

• Reduces visible signs of aging all over the face; Skin appears smoother

• Boosts overall radiance and glow

• Decreases the appearance of blotchiness

• Free of parabens, gluten, GMOs, petrolatum and artificial colorants

• 34% less plastic by weight

• New self-locking pump

• Environmentally friendly packaging*

• Modern, upscale, clinical package

• 1.7 fl. oz.

*Self-assessment of Distributor feedback

Men & Shaving

• Ultra Gentle Facial Cleanser – Self reported that it is great as a

shaving cream*

– Clean and shave skin at the same

time

– Light foaming lather

– Cleans without stripping skin’s

natural oils

– Soothes and hydrates

– Leaves skin clean, soft and balanced

– Gentle enough for sensitive skin

• Perfecting Lotion – Self reported that it is great as a post

shave lotion*

– Cool and refreshing feel

– Soothes irritated skin

– Helps diminish redness

– Rebalances skin’s natural protective

barrier

– Brighter, more luminous and even

skin tone