Skin Care ProductsBy Anita James

Introduction of Skin Care Products

Skin care products can also fall under the general category of cosmetics. It is used to improve the appearance and health of skin, formulated for different types of skin and associated characteristics.

Skin care products include cleansers, facial masks, toners, moisturizers, sunscreen, tanning oils and lotions, skin lighteners, anti aging creams, serums and exfoliants.

These products are made as per below skin types:• Normal Skin• Dry Skin• Oily Skin• Combination Skin• Sensitive Skin

Market Size for Skin Care Products

Market Share of Skin Care ProductsThe global skincare industry grew by 4.2% in 2009 to reach a value of USD 65,991 million.

In 2014, the global skincare industry is projection to have a value of USD 80,127.6 million, a rise of 21.4% since 2009.

The global skincare industry grew by 3.8% in 2009 to reach a volume of 9,270.7 million units.

In 2014, the global skincare industry is projection to have a volume of 11,016.9 million units, a rise of 18.8% since 2009.

Facial care is the largest sector of the global skincare industry , accounting for 63% of the industry 's total value.

Asia-Pacific accounts for 41.5% of the global skincare industry value.

L'Oreal S.A. is the leading player in the global skincare industry , generating an 11.4% share of the industry 's value.

Key Players

Presentation onThe L‘Oréal Group(The Company for Skin Care Products)

BECAUSE YOU ARE WORTH IT

L’Oréal was established in 1909, and by now the company is one of the leaders in the beauty market while providing a wide variety of products for each segment of its market tailored to meet expectations of its customers.

L’Oréal does and has always have believed in the strategy on innovation and diversification. Due to the products’ uniqueness, L’Oréal’s product became well-known and popular among all ethnic groups, not depending on gender.

IntroductionBefore the facial cosmetics, L’Oreal was known as a hair-color formula developed by French chemist Eugene Schueller in 1907. It was then known as "Aureole".

Established in 1909

104 year old company

Worldwide leader in cosmetics

 six worldwide research and development centres

Distribution: 130 countries

23 global brands

• 5 Key expertise: Hair care, Skin, Hair color, Make up & Fragrance

• 72,640 employees worldwide

• 2868 billion Euros consolidated sales in the year 2012

• Mass-market luxury brand image

Brands of Loreal

L’ORÉAL LUXE

LANCÔME GIORGIO ARMANI BEAUTY

YVES SAINT LAURENT BEAUTÉ BIOTHERM

KIEHL’S RALPH LAUREN

SHU UEMURA CACHAREL

HELENA RUBINSTEIN CLARISONIC

DIESEL VIKTOR&ROLF

YUE SAI MAISON MARTIN MARGIELA

URBAN DECAY

Brands of Loreal

ACTIVE COSMETICS DIVISIONVICHY LA ROCHE-POSAY

SKINCEUTICALS INNÉOV

ROGER&GALLET SANOFLORE

CONSUMER PRODUCTS DIVISION L’ORÉAL PARIS GARNIER

MAYBELLINE NEW YORK SOFTSHEEN.CARSON

CREATEURS DE BEAUTE.COM ESSIE

Brands of Loreal

THE BODY SHOPTHE BODY SHOP

PROFESSIONAL PRODUCTS DIVISIONL’ORÉAL PROFESSIONNEL KÉRASTASE

REDKEN MATRIX

PUREOLOGY SHU UEMURA ART OF HAIR

MIZANI ESSIE

Brands of

MakeupBrow Stylist Clean ArtisteColour Riche De-CreaseDouble Extend Extra-IntenseHiP high intensity pigments Hydra PerfecteInfallible Lineur IntenseMAGIC by Studio Secrets Professional Magic NudePencil Perfect TelescopicTranslucide True MatchTrue Match Minéral VoluminousVoluminous Butterfly Visible Lift

Hair ColorColorist Secrets Colour RaysCouleur Experte Excellence CrèmeFéria Féria OmbréFrost & Design Healthy Look

Brands of

Hair Care & StylingAdvanced Haircare Advanced HairstyleElnett EverCrèmeEverCurl EverPure

Skin CareAdvanced Suncare Age PerfectGo 360° Clean IdealRevitaLift Sublime BronzeYouth Code

Segmentation

Customer characteristics depending on conditions varies such as; demographic, geographic, socioeconomic, lifestyle/personality.

Demographic Segment: Age, marital status, gender .

Recently, usage of Skin care products age has down to age 12 -13 especially in some teenagers so that new target group has to be for young girls as well.

-It is true that beautiful and well-groomed women are more attractive than successful women in the work place therefore women need to take care of them more than before.

- Marital status also fundamental in order to using the products after marriage some women giving up make-up so these groups need to be encouraged to do make-up again.

Geographic Segment : Global, hemispheric, national, state, city, postal code, climate, rural etc. urban

This is clearly known that urban area’s people pay more attention than rural area’s people therefore is preferred in urban area.

Climate is another crucial factor because in some countries temperature is quite high all year therefore it is not able to use make-up with hot weather.

Psychographic Segment (Sociaeconomic): Income, class, vocation, education, religion, ethnicity.

- It will be more common among more educate women.

-It can be affordable among the women who have high income and middle income.

Behavioral Segment (Lifestyle/personality): Attitudes/opinions, interest, tastes and preferences

Users who enjoy doing make-up and some people make-up for only pleasure, moreover if people know that it is easy to clean eye make-up, more and more women start to do it. Because it is really difficult to clean it properly.

Segmentation

Targeting

Major TARGET GROUP "Teenagers" and “Young women” This products line respond the necessary of women in this group. With the high technology and high quality of L'Oreal. It is a "Consumer Products“.

They are also targeting late 40-50’s females with their Anti Aging produts.

Positioning

It has positioned itself as high end brand in consumer division and also as affordable luxury.

Mass, luxury, professional and active cosmetics are the positioning of L’oreal.

4P’s

PRODUCT L’oreal Paris offers vast range of products in the market. The major categories are

Hair care Products

Skin care Produts

4P’s

Hair care products

The hair care market is segmented into hair oils, shampoo, colorants and hair gels.

4P’s

Skin care products

The skin care market is segmented into toners, Cleansers, Sunscreens, Anti-Wrinkle creams, fairness creams, moisturizer, Day & Night creams etc.

4P’s

PRICE

L’oreal innovations always start s from its luxury brands then penetrate to the brands in different price level and different market eventually implemented in its consumer brands.

The price could range between Rs: 750- 12000/-

4P’s

PLACE To run a company in profit the place factor out of the 4P’s of marketing mix plays an important role.

In past 104 years it has expanded and supplied to 130 countries with offices in 58 different countries.

4P’s

PROMOTION  It has been very active and upfront in adopting new promotional techniques to market its products.

It follows the “Viral Marketing Policy”

Advertizing & marketing specialists are aiming at young urban women , who are earning their own money and the potential customers for their products.

It promotes through various magazines, television advertisement, home advertisements like hoardings at malls on digital screen.

Entered in direct marketing strategy by contactingconsumers via email

Competing Brand

HISTORY AND BACKGROUND

Hindustan Unilever Limited was established in 1933 as Lever Brothers India Limited by Lever Brothers.

In 1956, it became known as Hindustan Lever Limited, as a result of a merger between Lever Brothers, Hindustan Vanaspati Mfg. Co. Ltd. and United Traders Ltd.

The company was renamed in June 2007 as “Hindustan Unilever Limited”.

Lever Brothers first commenced operations in India in the summer of 1888, when crates full of Sunlight soap bars, embossed with the words "Made in England by Lever Brothers" were shipped to the Kolkata harbour and it began an era of marketing branded Fast Moving Consumer Goods (FMCG).

Its products include foods, beverages, cleaning agents and personal care products.

It is headquartered in Mumbai, Maharashtra, India.

Hindustan Unilever Limited has over 35 brands spanning 20 distinct categories.

HUL Skin care Products

HUL Skin Care - Products

1. The Products offered by HUL are Home care, Personal care, Food Care, water, Nutrition, Health, Hygiene & Beauty.

2.  Attributes :

► Safety: The HUL Research Centre (HURC)

► Services:- Focus on after sales services in case of any product defect or any other issues.

► Proper Packaging:- Laminated Papers and Plastic, & Corrugated Boxes

►Quality:- Company tries to follow Total Productive Maintenance(TPM) in order to make zero loss & zero errors.

► Brand Name:- With over 20 lakhs customer, over 2000 suppliers,over 16500 employees makes this company a very popular brand.

3. Appearance of product is very attractive & complete information of product makes customer buy the product.

HUL Skin Care - Price

► Offers brands with various price range.

► The prices of the products are such that it is affordable to all income group.

►Competitive rates as compared to its peers.

►Discounts are offered on various products depending upon the products.

►It has psychological factor on consumer’s mind as itoffers products from lower range to higher range

HUL Skin Care - Place

►First company in India to introduced shampoo & cream sachet for rural population.

►Covers both Mass & Niche Markets.

 ► Also uses Direct Selling Channels, i.e franchisee to entire population, Eg:- Aviance & Ayush.

►Focuses on short supply chain distribution.

►Sales takes place through retail, & wholesale distribution.

►Builds & strengthens the market where already presence of HUL exists.

►Conducting survey about the products & their preferences.

►Covers intensive distribution.

HUL Skin Care - Promotion

► Creating Product Awareness through advertisement & information on the website.

 ► Arousing Interest amongst consumer through stalls on the road oroutside shops etc. and showing live demonstration of the product.

►Share Knowledge about the products verbally or through print & electronic media, so that consumers knows all the details about theproduct.

►Sales Push is done through free samples, introduction of a new product at lower price, contest (online & offline), celebrities endorsing the company’s products.

Recommendations

L’oreal should come with low price products to target the lower class customer.

Conclusion

After completing this presentation I came to the conclusion that majority of the people prefer L’oreal to HUL skin care products because of its quality, brand and the goodwill of the company.

Thank you