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Channel Platforms Start Investment

The Sky Box Sets partnership gives brands access to sponsorship

on Sky Go & VOD as well as advertising pre-roll across Sky owned

content on Sky Go and/or VOD.

Box Sets allow viewers to watch more of the shows they love,

when ever they want, giving brands access to highly engaged

viewers with this two pronged partnership opportunity.

Sky Box Sets downloads have been growing steadily YOY and are

the major drive behind growth in TV consumption.

Sky Box Sets are:

Viewers tend to watch Box Sets with others rather than on their

own and experience higher levels of happiness at the time of

viewing.

Happiness at time of viewing across competitive landscape:

Source : BDRC VOD Diary Study March 2016 (base : 783 who viewed On

Demand/Catch Up)

Brands have the opportunity to reach these highly engaged

viewers on Sky’s premium platform, giving them access to high

levels of emotional engagement. It is the perfect environment for

brands to increase their recall, consideration and tagline

association with their target market.

Sky Box Sets Sponsorship Opportunity

Available on

request

Available now VOD

Sky Go

Source: Sky viewing panel Jul-Dec 2015

skymedia @skymediaupdates skymedia.co.uk

The investment cost includes UK broadcast

Rep of Ire is not included but can be extended to include this.

The final investment excludes creative production, Logo changes,

independent research and is subject to brand, channel and

compliance approval.

Licensing is subject to additional channel approval and

investment.

Shows currently included in the sponsorship package may be

replaced where a linear sponsorship is sold for the property

Content may be included /replaced, dependent upon licensing

Other shows maybe added in rotation for shorter periods

There is 4-6 weeks notice of following month’s Box Sets inventory

Sky require a minimum of 4 weeks lead time before the campaign

start date to ensure impressions can be delivered

Unfortunately the opportunity does not include the following:

• Logo accreditation on Sky Box Sets promos

• Logo accreditation on Sky Box Sets ATL advertising

• Sky Atlantic, Sky Living, FOX, ABC Studios Box Sets

sponsorship

Pre-roll Deliveries

10m

Impressions

VOD & Sky Go

Sponsorship Deliveries

5.5m

Impressions