Skyfall website

The main website (homepage) screen grab

Watch clips from film! (intrigue to watch film)

Different release dates – why?

Choose your country – appeal to global audiences!

Sony pictures websites around world change!

• France Japan

Choose different websites to browse

• Different audiences

• Technological convergence

• synergy

Twitter (via website)

Also….facebook

Social networking

• Use for audience who use these websites!

• (web 2.0)

• Free marketing (below the line) = people sharing/tweeting (spreads like virus)

• Technological convergence – bringing all together

Twitter feed on website

Images and sharing

• Convergence!

• Marketing! (below the line – consumers doing the work!) (part of web 2.0 culture)

Register with sony (new forms of marketing – for new films!!)

Partners (synergy)

Awards – show offs!

ownership

Music – soundtrack!

• Convergence – via website!

• Ownership

• marketing

Audience participation

More synergy and audience participation and marketing