skype malaysia - malaysian audience insights (august 2013)

Skype Global ViewA look at Skype around the world

As global or as local as your campaign

AmericasEMEA

Asia –Pacific

ArgentinaBoliviaBrazilCanadaChileColumbiaCosta RicaDominican

RepublicEcuadorEl Salvador

GuatemalaHondurasMexicoPanamaParaguayPeruTrinidad &

TobagoUnited

StatesUruguayVenezuela

AustraliaHong KongIndonesiaJapan

MalaysiaNew ZealandSingaporeTaiwan

AustriaBelgiumCzechDenmarkEgyptFinlandFranceGermanyGreeceHungaryIrelandIsraelItalyNetherland

sNorwayPolandPortugalRomania

RussiaSaudi

ArabiaSouth AfricaSpainSwedenSwitzerlandTurkeyUkraineUnited

KingdomBulgaria*Serbia*Lithuania*Slovakia*Latvia*Croatia*Estonia*Slovenia*

Cyprus*

Pakistan*Algeria*Tunisia* Morocco* Qatar* Jordan* Lebanon* UAE* Bahrain*

73 countries worldwide

*PC Advertising sales only, mobile not currently available.

Skype Asia Close-Up

A look at the Skype audience in Asia

4

Skype reaches all age groups

51% Male 49% FemaleThe Skype audience skews

male and is young:66% of them are under the age of 35.

Source: comScore Media Metrix – May 2013

15-24 25-34 35-44 45-54 55+

36%

26%22%

10%6%

32%

24% 23%

11%9%

43%

23%19%

9%7%

33%

24% 23%

12%8%

Total Internet MSN Skype MSN HP

5

Why you need the Skype audience:

Skype users are influential:

According to Global Web Index, 54% of Skype’s

users say they are often asked for advice on

Technology or Gadgets; more than Yahoo,

Facebook or YouTube

Skype users are educated: 51% of them have university or post-

graduate education; higher than Facebook,

YouTube or Yahoo users.

Skype users are social: 85% of them spend more than 30 minutes per day on social networking; more than Yahoo,

Facebook or YouTube users.

Source: Global Web Index, Q4 2012 – Q1 2013, Skype PC users.

6

Interests and Active Online Search

Source: Global Web Index, Q4 2012 – Q1 2013, Skype PC users. Question: Here is a list of topics that may interest you. Please can you indicate which of these you are strongly interested in and which have you actively looked for online in the past month?

Beauty products

Personal health care

Fashion Decorating/DIY

Health/fitness

Film Music Photography Food/restaurants

Pets/Pet Care Watching sport

Playing sport0%

10%

20%

30%

40%

50%

60%

MY - Lifestyle

Skype Youtube Yahoo Facebook

7

Interests and Active Online Search

Source: Global Web Index, Q4 2012 – Q1 2013, Skype PC users. Question: Here is a list of topics that may interest you. Please can you indicate which of these you are strongly interested in and which have you actively looked for online in the past month?

Busin

ess

Cars

/aut

omob

iles

Econ

omy/

finan

ce

Gadge

ts

Pers

onal F

inan

ce /

Inve

stm

ent

Scienc

e an

d Te

chno

logy

Small /

Micro

Bus

ines

s

The

inte

rnet

/web

sites

Trav

el a

nd e

xplorin

g ne

w p

lace

s

Enviro

nmen

tal iss

ues

0%

10%

20%

30%

40%

50%

60%

MY - Others


8

Posted Online Opinion

Source: Global Web Index, Q4 2012 – Q1 2013, Skype PC users. Question: Which of the following products, services or topics have you posted an opinion online in the past month?

Alcoholic drinks Non alcoholic drinks/soft drinks

Snack products Fast food Food/restaurants Grocery products (food)

Grocery products (non food)

0%

5%

10%

15%

20%

25%

30%

MY - Food


9

A third of Skype users are the main food shopper

33% of Skype users in Malaysia say they are the main food shopper in their household. An additional 61% share the shopping duties.

Source: Global Web Index, Q4 2012 – Q1 2013, Skype PC users.

10

Posted Online Opinion

Source: Global Web Index, Q4 2012 – Q1 2013, Skype PC users. Question: Which of the following products, services or topics have you posted an opinion online in the past month?

Fash

ion/

clot

hing

Health

care

/pha

rmac

eutic

als

Pare

ntin

g/Ch

ild C

are

Skin

care

/hairc

are/

beau

ty p

rodu

cts

Busin

ess

Cars

/aut

omob

iles

Com

pute

rs

Film

s

Fina

ncial p

rodu

cts

Mob

ile p

hone

s

Mus

ic

Onlin

e Se

rvices

/app

licat

ions

Spor

ts

Tech

nology

/gad

gets

Trav

el/h

olid

ays

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

MY - Others


© 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

skype malaysia - malaysian audience insights (august 2013)

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