skyy vodka presentation
TRANSCRIPT
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Max Kozak
Michelle Kendzerski
Katie Hartke
Angela Pfammatter
Jenn Kreger
All The Buzz Agency
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From Russia Did not gain popularity in the
west until the 1950s The Cocktail Revolution
Rise of popularityDiverse use in the liquor industry
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New Brand Unique Distillation and Filtration
process. Fewest Impurities of any Vodka on the
market. Great for mixed drinks, especially
Martinis!!
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Smirnoff Bourbon
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Primary Market Upper Class Men and Women ages 21-30
Secondary Market Middle class men ages 21-30.
Potential Market Middle class men ages 31-45
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Introduce a new product Establish Skyy Vodka as the
purest in its product category Generate initial usage
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Soft-sellJames BondSophistication
Promotional EventsMovie PremiersSponsor NightsFree cocktail recipe booklet with
purchase Print, Radio and TV
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Simplistic Imagery Sex Appeal and Sophistication Quote and Catch Phrase Emphasis on Color Scheme and Bottle
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Enter: James Bond
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