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SLAVEN BILIĆ
FROM CROATIA TO THE LONDON
STADIUM
FROM THE
EDITOR
The League Managers Association,
St. George’s Park, National Football
Centre, Newborough Road, Needwood,
Burton upon Trent, DE13 9PD
The views and opinions expressed
by contributors are their own and
not necessarily those of the League
Managers Association, its members,
officers or employees. Reproduction
in whole or in part without written
permission is strictly prohibited.
www.leaguemanagers.com
Editor Alice Hoey
Editor for LMA Sue McKellar
Editorial contributor for LMA
Mark Farthing
Publisher Jim Souter
Design Luna Studio
www.lunastudio.co.uk
Commercial director Alex Smith
Business development consultant
Adam Tarrant
Photography Action Images
Illustrations and images
www.istockphoto.com
Icon designs Luna Studio
Emily Wallis and Laura Middlehurst
The 2017/18 season is already well underway
and, hopefully, after an initial period of
settling in, you and your team have found
your stride.
The summer break, and whatever form of rest or revaluation you chose
to fill it with, probably seems a distant memory now and the next one is
sadly many, many months away.
Take comfort, then, in the knowledge that a change really is as good as
a holiday when it comes to the brain, which means many of the benefits
of taking a break are within reach throughout the year. It turns out that
taking ‘cognitive breaks’, by stepping away from day-to-day tasks for
short periods or switching between low-focus and high-focus tasks,
can do wonders for your performance, improving everything from your
memory and decision making to focus and emotional skills. As Dr Dorian
Dugmore points out in his column on page 79, it’s interesting to note
that Roger Federer’s historic eighth win at Wimbledon 2017 came
off the back of an eight-week break.
Why wait until the summer to recharge? Building cognitive mini-breaks
into your routine throughout the year, and especially as the pressure
starts to ramp up, could make the difference between you burning out
and losing control and performing at your best, consistently and in
times of most need. Read our feature on page 60 to find out more.
Good luck with the season ahead and, as always, do get in touch
with your views and feedback.
Alice
>>
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CALM, COOL,CONNECTED
Section name You | Your Team | The Game | The Industry | 01
The start of the 2017/18 season marks an important
milestone for me, as it’s now 10 years since my first
conversations with Howard Wilkinson and the LMA
board about taking on the role of CEO.
Leading the LMA and representing the individual and
collective interests of our members is a privilege. I’m
immensely proud of the work the LMA team delivers,
day in, day out, and their passion and commitment
is evident in everything they do.
10 years is a long time in football management, and
having that longevity has enabled us to build strong
relationships across the game. In turn, this has
allowed us to expand our horizons, constantly
improve the services that we offer our members
and make a positive contribution to the game.
As we look ahead into 2018, we will continue to focus
on enhancing and diversifying both our LMA Institute
of Leadership and High Performance and our LMA
Wellness offerings. We believe that investing in the
continued professional development and wellbeing
of the managers and coaches at the top level of
the game will benefit both the individuals themselves
and the game as a whole.
We will continue also to work with the game’s other
stakeholders on addressing important issues in
a proactive and constructive manner. Our focus
on diversity and discrimination in the game remains
a priority. We are also delighted to have welcomed,
over the summer, the managers of the Women’s
Super League as full members of the LMA.
At the recent Premier League managers pre-season
meeting, there was a discussion about how the
employment landscape and the role of the football
manager might change over the next five-to-ten
years. The LMA will be researching the future role
of the manager during this season and it will be my
responsibility to ensure that our organisation is
fit and ready to serve the ever-changing needs
of our members for the next 10 years and beyond.
My personal commitment to the LMA remains
undiminished. It is hugely rewarding to lead a
team delivering such important work to the game
and such important services to our members,
and I’m enthusiastic about the future for the LMA.
>>
You | Your Team | The Game | The Industry | 03
Sounds Commercial are proud to have produced the 25th LMA Annual Awards Dinner
“The LMA is very impressed with all aspects of Sounds Commercial’s service, from the excellent interpretation
of our brief to the high quality of production they provide us. Adaptability, attention to detail and ease of
communication are all first class. Sounds Commercial helps make important LMA events of all sizes a great
success and we look forward to working with them again at future events.”
League Managers Association
Official Partner & Production Supplier to the LMA
Event Management
Set & Scenery Design
AV Equipment Hire
Design & Large Format Print
Technical Production
Sales & Installations
In-house Technical Services
Video Production
Venue Sourcing
0117 9355 255 | [email protected] | www.soundscommercial.co.uk
FROM THE
CHIEF EXECUTIVE
Contents You | Your Team | The Game | The Industry | 05
LEADERSHIP & MANAGEMENT
LIFESTYLE & WELLBEING PITCH SIDE
In the Manager we aim to provide broad content that covers the four tenets upon which
LMA Learning is based; You, Your Team, The Game, The Industry. Our navigation bar at the
bottom of each feature indicates which area or areas the content applies to.
CONTENTS30 10 Ideas: crisis
management
32 From another sport Rally and rallycross world
champion Petter Solberg
38 Keith Curle The Carlisle manager
on success in the face
of adversity
42 Our man in: Norway Mark Dempsey shares his
experience of working abroad
47 Remarkable: exploration
48 Field of dreams Pushing the boundaries
of stadium design
54 Official business Interview with referee
Sian Massey-Ellis MBE
60 Pause to progress Cognitive rest is essential
to perform at your best
64 Reboot and refresh How to re-motivate a team
69 The kids are alright UCFB on talent pipelines
71 The FA BAME programme Turning aspirations into
reality
73 Are you a diversity role model?
Russell Watters on
unbiased recruitment
74 The life update The latest health
facts and figures
76 The essentials Gadgets and golf
81 Running on empty Energy management with
Dr Dorian Dugmore
82 Hall of Fame George Graham
84 AI-powered video analysis STATS’ intuitive
search application
86 Park life Highlights from
St. George’s Park
89 Show me the way Technology firsts
from BT Sport
91 New balls at every level Introducing Nike’s latest ball
93 Protecting investment in the game
The Premier League
anti-piracy campaign
94 Encouraging signs for England
Interview with The
FA’s Dan Ashworth
96 Inside the LMA
98 In the game
100 Just a moment
54
1032
24 38
06 Kicking off News and numbers
08 LMA Institute Activity from the
last quarter
10 Cover story: Slaven Bilic From Croatia to the Premier
League, we speak with the
West Ham manager
16 Perspectives: codes of conduct
What are your minimum
standards and how are they
agreed and enforced?
23 How to: stay focused
24 Roy Hodgson ‘I’m stronger and more
knowledgable than ever’
KICKING OFF
Dream teamFor the first time, psychometric assessments are
being used to recruit and develop an entire motor
racing team. V1Logic is using assessments to
measure the attitude, competencies and abilities of
hundreds of drivers. This data is then used alongside
racing simulation and on-track performance.
Travel with class
London Midland has named
one of its newest trains
the Graham Taylor OBE
in honour of the former
England manager.
The number of hours of physical
activity per day in each career
Tradese.g. construction, plumbing
Government
Utilities
Professional servicese.g. law, accountancy
Marketing
Information & Communication
Health & Fitness
Agriculture
Retail
Manufacturing
7
1.4
1
0.7
0.6
0.4
5
4.5
3.5
3
(Source: IronmongeryDirect)
Football’s power brands
Real Madridhas overtaken Barcelona as the
most powerful club brand
Man Unitedis the most valuable brand
Premier Leagueclubs account for 46% of total
football brand value, more than
double other leagues
Newcastleis the fastest growing brand,
up 92% from 2016
When every other race
team is strong, you have
to find new ways to beat
the competition and be
the best you can be. It’s the
same for any team that’s
working under pressure.
Howard Grosvenor, cut-e UK
Jobs for life?
% of Spaniards don’t take a siesta
Sleep on it
60
Recruiting
30148
The siesta actually comes from Italy.
The Italian word ‘sexta’ refers to the
practice of stopping to eat and rest
at the sixth hour of the day.
Greater working hours don’t always
equal greater productively. In Spain,
presenteeism, whereby people remain
in the office to make a good impression,
is rife, while GDP is far lower than in
Germany, where working hours are
some of the lowest in Europe.
You | Your Team | The Game | The Industry | 07
% of companies spend less
than a day deciding on which
recruitment partner to use
% will use whichever recruiter
approaches them
% of employers will take a month
or longer to make the decision
(Source: BPS World)
Newsbites
Section name You | Your Team | The Game | The Industry | 09
CLASS OF 2017/18
LMA DIPLOMA IN FOOTBALL MANAGEMENT
The group gathered at the University of Liverpool in
London for a five-day programme of course introductions
and a series of masterclasses.
Topics covered during the week were:
• Stakeholder Analysis
• Building Your Brand
• Psychometric Profiling
• Influencing and Negotiation
• Transformational Leadership
The group also heard from past students Hope Powell CBE
and Steve Greaves, as well as LMA member Nigel Adkins,
who shared his insights on leadership and management.
We look forward to following the group through the
Diploma over the next 12 months.
June 2017 saw the new intake
of LMA Diploma in Football
Management students enrol
on the course and undertake
the first residential week
of their studies.
The 2017/18 group is the
largest to date, comprising
37 students with a wide
range of experience,
among them current Football
League managers, Women’s
Super League managers
and academy coaches.
HOPE POWELL CBE
NIGEL ADKINS
Leadership & Management
OPPORTUNITIES WITH THE BESTLMA Diploma in Football
Management graduate Simon
Hollyhead recently completed
an inspiring study visit to FC
Nantes, where he spent time
with manager Claudio Ranieri
and his staff and observed
training sessions.
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