Founder Preston HallSmall Business Presentation

Mission Statement

“The Sleepy Armadillo Coffee House and Food Truck strive to create a welcoming environment to both customer and employee. Our goal is to provide quality products and services to our local coffee drinking community while doing so in a genuine and friendly manor.”

The Company

Business type: Sole Proprietorship Potential to hire

Goals for the company Advertise the Sleepy Armadillo

brand Reach self proficiency and

eventually make profit

The Market

The Product

Twin Bird Siphon Aero Press

The Product…

Coffee Beans Dixie Cup

The Market

“Industry revenue is expected to grow 9.3% per year on average over the next five years. The industry is projected to expand 3.5% in 2015, bringing revenue to $856.7 million.”

Location

Main focus will be on the streets and construction work sites

Marketing 

Pricing

MKT 1 MKT2 MKT3

Premium $7.00 $7.50 $8.00

Market $5.00 $5.50 $6.00

Penetration $4.00 $4.50 $5.00

Risk Management Food Safety and Recall Risk 

Spoilage and Contamination Coverage 

Equipment Risk 

Coverage for Supply-Chain Risk 

Permits/Accounting/ Liability

Quick Books Software

Food liability insurance program

Type IV food cart