SLICE JUICE Under Umbrella of

Marketing Mix, Positioning,Repositioning,Recommendations.

Presented By: Rana Hassan Javad 022 MMKT Imran Khan 002 MMKT Hairs Kamran 024 MMKT Ali Abbas 001 MMKT

Presented to: SIR GOHAR PIR ZADA

Parts of Presentations

PepsiCo Group Profiles

Part 1Slice Juice

Part 2

Group Profile Leadership Vision & Mission Nature of Business Product Line Competitor Market Share

PositioningMarketing Mix & Finding

ProductPrice PlacePromotion

Recommendations

PEPSICOINTERNATIONAL

Group Profile

Leadership

Vision & Mission

Nature of Business

Product Line

Competitor

Market Share

Presentation Part 1

GROUP PROFILE

• PepsiCo Inc. is an American multinational food and beverage corporation

• Headquartered in Purchase, New York, United States.

• PepsiCo was formed in 1965 with the merger of the Pepsi-Cola Company and Frito-Lay, Inc.

• Annual net revenue of $43.3 billion.

• PepsiCo is the second largest food & beverage business in the world based upon net revenue.

Presentation Part 1

PepsiCo Leadership

• Indra Nooyi is an Indian American business executive and the current Chairman and Chief Executive Officer of PepsiCo.

Source:http://www.slideshare.net/swatiknp/pepsi-ppt

VISION• Our mission is to be the world's premier consumer products company focused on convenient

foods and beverages. We seek to produce financial rewards to investors as we provide opportunities for growth and enrichment to our employees, our business partners and the communities in which we operate. And in everything we do, we strive for honesty, fairness and integrity.

MISSION• "PepsiCo's responsibility is to continually improve all aspects of the world in which we

operate - environment, social, economic - creating a better tomorrow than today."• Our vision is put into action through programs and a focus on environmental stewardship,

activities to benefit society, and a commitment to build shareholder value by making PepsiCo a truly sustainable company.

VISION & MISSION

• Interests in the manufacturing, marketing and distribution of grain-based snack foods, beverages, and other products.

• PepsiCo's product lines generated retail sales of more than $1 billion each product.

• Company's products were distributed across more than 200 countries.

NATURE OF BUSINESS

PRODUCT LINE

COMPANY Interests in the manufacturing, marketing and distribution

of grain-based snack foods, beverages, and other products.

PRODUCT LINE

MAJOR COMPETITORS

Globally:

PepsiCo's main competitors is

Coca-ColaDr. PepperSnappleKraft

have recently streamlined operations and increased their marketing expenditures in order to be the top processed-food manufacturer.

Source:http://www.bukisa.com/articles/216798_pepsico-competitors-analysis

Locally:PepsiCo's Locally competitors is

Coca-ColaNestleEngro FoodsShezanGourmetCountry Juice

Major Player of the Market

MAJOR COMPETITORS CON’T

Source:http://www.accuval.net/insights/industryinsights/detail.php?ID=142

Soft Drink Brands Market ShareInternationally

MAJOR COMPETITORS CON’T

Soft Drink Brands Pepsi Vs Coke Market Share

Internationally

Source:http://kninn.blogspot.com/2010/06/market-share-of-coke-vs-pepsi.html

Soft Drink Brands Pepsi Vs Coke Market Share

Pakistan

SLICE JUICEPositioning,

Marketing Mix,

Segmentation & Targeting

Weak areas,

Loop holes,

&

Our Recommendations.

Presentation Part 2

MARKET POSITIONINGSLICE JUICE

Previous PositioningStrategy

Previous Strategy based upon:

Freudian Theory Sensation Pure Mango ?

Sensation Based Freudian Theory

Slice Juice AD

Previous Marketing P’s

• Product– Packaging was not differentiated & unique.

• Almost similar as competitors brands.

• Product– Packaging was not Differentiated

Previous Marketing P’s

• Price– Introductory price was Premium……Rs. 25.– Competitors Price was Just Rs. 10 to 15.

• Premium Price was one of the cause of product failure.

Previous Marketing P’s

• Place

– Availability covered almost half of Pakistan.– Through Appropriate Channels

• Hyper Malls• Super Stores• General Stores• Grocery Stores• Tobacco Shops

Previous Marketing P’s

• Promotion

– Advertising – Bill Boards– Print Media– TV Ads

Previous Marketing P’s

Repositioning Strategy

• Mangotainment• Aaaaammmmm……….. Ka Chaska

Proposed Repositioning Strategy& Marketing Mix

Marketing P’s

• Product:– Differentiate the product on packaging

• Price:– Economy Price (Market Penetration strategy)

• Place:– Through all channel with massive distribution

Proposed Repositioning Strategy& Marketing P’s

Marketing P’s

• Promotion:– Promote with trade discounts– Social Events– School / College & Road Activities– Co-Branding with Pepsi, Mirinda– Revised Advertisement Campaign

Proposed Repositioning Strategy& Marketing P’s

• Demographic Basis:

– Lower, Lower Middle, Middle class income Groups

Segmentation

• Target Market

– Children– Teenagers– Youth– Old

Targeting

• We as team recommend our Re-Position strategy along with developed Marketing Mix for Slice, ensuring its presence by getting 1 to 2 % market share.

THANK YOU

Recommendations

YOU ARE WELCOMED TO ASK QUESTIONS