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> In today’s class, we will explore:

Traditional and cutting edge strategies to “reboot” marketing efforts

Tools and technologies to maximize your marketing impact

Welcome

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What We’ll Cover1 > Marketing Strategy

2 > The Buyer

3 > Personal Branding for Today’s Buyer’s Representative

4 > Relationship Marketing in an e-World

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What We’ll Cover5 > Traditional Techniques with a Twist

6 > Electronic and Multimedia

7 > Web 2.0

8 > Using Results

Exam: 30 questions, 80% passing grade

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Approved Elective This course is approved elective for

Accredited Buyer’s Representative (ABR®) designation

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Helpful Icons

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1. Marketing Strategy

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What Is Marketing?Effort to:Implement systematic planUse mix of business activitiesFor purpose of attracting

prospects

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Why Market? Inspire immediate action Build long-term relationship

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Fundamentals of Marketing Include:

Planning Tactics Measurement

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Marketing Strategy as Roadmap

Helps you decide where you want to goSets directionShapes approachProvides rationale for allocating

resourcesPuts efforts on target

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The Answers to. . .

Is your marketing effective?

How can you evaluate it?

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Your Value Proposition

> Distinguishing characteristics

> Services, experience, specialty

> Expressed as customer service

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Beyond the BasicsGoals of innovative marketing are to: Generate new business Keep you top of mind

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Innovative Marketing Ideas

Start a blog

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Innovative Marketing Ideas

Get creative

with closing

gifts

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Discussion Question

What are the important points from the Marketing Reboot case study on page 11?

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5 Innovative Ways to Market Yourself

Become part of their wake-up routine

Make friend requests Make it an event Save them some money Pack it up

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> Which tactic produces greatest response? > Most innovative marketing technique? > Least effective? > When did you last try something new? > How do your competitors market?> If money were no object, what would you

do?

Assess Current Efforts

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6-Minute BrainstormBrainstorm new approaches for

your current marketing methods.

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