Slide 1

Marketing methods

Leaflets or posters

Direct mail

Telephone selling

Newspaper and/or magazine

Promotional gifts

Badges and logos

Moving images in video or animations

Speech on radio / TV / video

Jingles on radio / TV / video

Internet web site

Teacher resource 9.1

Slide 2

Today you will:

Create at least one piece of advertising for your product, demonstrating:

– corporate image

– audience expectation and needs

– fitness for purpose

– an understanding of forms and conventions

Slide 3

Slide 4

Possible ideas to communicate

1 To raise money for charity

2 The quality of the band

3 Organised by pupils from Ferndale HS

4 Value for money

Slide 5

Rules for review

Need to be sensitive towards other people’s work

Need to be objective - does the logo satisfy the criteria?

Positive comments and improvements need to be in the context of:

– fitness for purpose

– audience

– form and convention.