Slide 13.1

Tawfik Jelassi and Albrecht Enders, Strategies for e-Business, 2nd edition, © Pearson Education Limited 2008

Chapter 13: A roadmap for e-business strategy implementation

After this session you should be able to:

Explain the nine steps of the e-business strategy formulation roadmap.

Link the individual steps of the roadmap to the different parts of the e-business strategy framework.

Understand the main business and management issues involved in each stage of the e-business strategy formulation roadmap.

Slide 13.2

Tawfik Jelassi and Albrecht Enders, Strategies for e-Business, 2nd edition, © Pearson Education Limited 2008

Exhibit 13.1 The roadmap for e-business strategy implementation addresses nine interrelated issues

What are the customer segment(s) to target and what is our value proposition to each segment?

What is the vision for our company?Vision1

Objectives What are the objectives of our e-business strategy?2

Value creation What value do we want to offer through our e-business strategy?3

Target segment(s)4

What organisational model should we apply?Organisational model7

External partners Should we implement our e-business strategy alone or with external partners?

6

Strategy alignment How is our e-strategy aligned with our physical strategy?

Revenue and cost model What is our cost and revenue model?8

Privacy, ethical and legal issues

What kind of privacy concerns, ethical and legal issues do we need to consider?

5

9

Slide 13.3

Tawfik Jelassi and Albrecht Enders, Strategies for e-Business, 2nd edition, © Pearson Education Limited 2008

e-Business Strategy (how firms develop and implement strategies for their e-business activities).

A fit between external factors (market positioning) and internal factors (resource exploitation) can help a firm gain competitive advantage leading to the goal of long-term success

Contextual Relevance identify/explain how your challenge/opportunity/problem/article/topic/case relates to e-Business Strategy

Slide 13.4

Tawfik Jelassi and Albrecht Enders, Strategies for e-Business, 2nd edition, © Pearson Education Limited 2008

• Starting point and 'home base' of strategic direction

• Base for reflection and reaching consensus

• Definition of priorities for the strategic agenda

• Direct/empower people

Definition of business scope

Definition of unique competencies

• Areas in which the firm wants to compete

• Priorities for the firm's develop-ment and resource allocation

• Competencies, the firm possesses now/will develop and exploit in the future

• Resources/capabilities that create those competencies

Definition of values• Emotional values that

inspire people • Sources of commitment

and involvement• Ethical standards

Where?

How?

Why?

Mission statement

Exhibit 13.2 A mission statement serves multiple different purposes