slide thesis green purchase behavior
TRANSCRIPT
8/22/2019 Slide Thesis Green Purchase Behavior
http://slidepdf.com/reader/full/slide-thesis-green-purchase-behavior 1/17
PREPARED FOR:
MISS MUNIRAH BT MOHAMED
PREPARED BY:
ELYA SYAZWANI BT AB AZIZ (2010806318)
NADIAH BT ABU BAKAR (2010555021)
8/22/2019 Slide Thesis Green Purchase Behavior
http://slidepdf.com/reader/full/slide-thesis-green-purchase-behavior 2/17
Issue
Rapid economic growth lead to environmental deterioration
Finding the determinants of green purchasing behavior
Practices of environmental responsible behavior is still low
Cost of green product is high from non-green product
Statement
Green products as the response towards this environmental
deterioration
Being socially responsible by offering environmental products
and services to sustain a competitive advantage in the business
world
8/22/2019 Slide Thesis Green Purchase Behavior
http://slidepdf.com/reader/full/slide-thesis-green-purchase-behavior 3/17
Data
The Malaysia market for environmental services, which barely
existed a decade ago, has grown by 30-40 percent a year
(Environment Business in Asia, 1999).
83% of Malaysian respondents reported online that their views
on a company’s friendliness to the environment would influence
their purchases of products and services (Our Green World,
2008).
Reasons
Been very few studies conducted on green purchasing behavior
Benefit future marketers and future researcher
8/22/2019 Slide Thesis Green Purchase Behavior
http://slidepdf.com/reader/full/slide-thesis-green-purchase-behavior 4/17
What are the factors that influence green purchasing behavior
towards IKEA’s product?
What the level of green purchasing behavior towards IKEA’s
products?
What are the significant relationship between the factors
independent variables (consumers’ environmental attitude,
perceived quality of green product and consumers’ environmental
concern) and dependent variables (green purchasing behavior)?
8/22/2019 Slide Thesis Green Purchase Behavior
http://slidepdf.com/reader/full/slide-thesis-green-purchase-behavior 5/17
To identify the factors influencing green purchasing behavior
towards IKEA’s product
To ensures the level of green purchasing behavior towards IKEA’s
products.
To measure the relationship between the factors independent
variables (consumers’ environmental attitude, perceived quality of
green product and consumers’ environmental concern) and
dependent variable (green purchasing behavior).
8/22/2019 Slide Thesis Green Purchase Behavior
http://slidepdf.com/reader/full/slide-thesis-green-purchase-behavior 6/17
Sources: Iravani et. al, 2012, Study of Factors Affecting Young Consumers To Choose Green
Product. Kaman Lee, Opportunities for Green Marketing: Young Consumer
Consumers’
Environmental
Attitude Perceived Qualityon Green Product
Consumers’
Environmental
Concern
Green PurchasingBehavior
8/22/2019 Slide Thesis Green Purchase Behavior
http://slidepdf.com/reader/full/slide-thesis-green-purchase-behavior 7/17
• Descriptive AnalysisResearch Design
• Entire consumers in IKEAPopulation
• Non-probability sampling
• Convenience sampling - randomlySampling Design
• Referring Roscoe (1975) Rules of Thumbs
• 100 of respondentsSample Size
• Primary Data - Questionnaire
• Secondary DataData collection Method
• Descriptive Analysis
• Correlations Analysis
Data Analysis
8/22/2019 Slide Thesis Green Purchase Behavior
http://slidepdf.com/reader/full/slide-thesis-green-purchase-behavior 8/17
Item Frequency Percentage
Gender
Female
Male
64
36
64%
36%
Race
Malay Chinese
Indian
Others
904
3
3
90%4%
3%
3%
Age
Less than 25 years old
26 – 35 years old
36 –
45 years old
46 – 55 years old
56 years old and above
14
48
29
7
2
14%
48%
29%
7%
2%
8/22/2019 Slide Thesis Green Purchase Behavior
http://slidepdf.com/reader/full/slide-thesis-green-purchase-behavior 9/17
Marital Status Married
Divorced
Single
62
4
34
62%
4%
34%
Occupation
Workers
Not Working
Self-Employed
94
2
4
94%
2%
4% Highest Education
SPM
STPM
Diploma
Bachelor Degree
Master Degree
20
2
25
47
6
20%
2%
25%
47%
6%
Monthly Income Less than RM2000
RM2001 – RM3999
RM4000 – RM
4999
RM5000 and
above
23
58
8
11
23%
58%
8%
11%
8/22/2019 Slide Thesis Green Purchase Behavior
http://slidepdf.com/reader/full/slide-thesis-green-purchase-behavior 10/17
Sources: Uma Sekaran, Research Method for Business, 2003
Range Score
0.8 – 1.0 Good
0.6 – 0.7 Acceptable
0.5 - .0.6 Poor
8/22/2019 Slide Thesis Green Purchase Behavior
http://slidepdf.com/reader/full/slide-thesis-green-purchase-behavior 11/17
Num
.
Variable Type of Variable Cronbach Alpha Score No.
of
Item
1. Green Purchasing Behavior Dependent 0.802 Good 6
2. Consumers’ Environmental Attitude Independent 0.830 Good 4
3. Perceived Quality of Green ProductIndependent
0.805 Good 3
4. Consumers’ Environmental Concern Independent
0.731 Acceptable 4
8/22/2019 Slide Thesis Green Purchase Behavior
http://slidepdf.com/reader/full/slide-thesis-green-purchase-behavior 12/17
Used Descriptive Statistics such Mean Analysis to obtain mean and
standard deviation.
Descriptive Statistics
N Mean S.d
TOTALGPB (DV) 100 4.02 0.562
TOTALEA (IV1) 100 4.45 0.526
TOTALPQ (IV2) 100 4.10 0.765
TOTALEC (IV3) 100 4.01 0.487
Valid N (listwise) 100
8/22/2019 Slide Thesis Green Purchase Behavior
http://slidepdf.com/reader/full/slide-thesis-green-purchase-behavior 13/17
Used Descriptive Statistics such Mean Analysis to obtain mean and
standard deviation.Items Mean S.d
Green Purchasing Behavior
When I have a choice between two equal products, I purchase
the one less harmful to other people and the environment.4.38 0.736
When I want to buy a product, I look at the ingredients label to
see if it contains things that are environmentally-damaging.4.00 0.816
I prefer green products over non-green products when their
product qualities are similar4.16 0.801
I choose to buy products that are environmentally-friendly.4.03 0.810
I buy green products even if they are more expensive than the
non-green ones.3.57 0.844
I have avoided buying a product because it had potentially
harmful environmental effects.
3.99 0.745
8/22/2019 Slide Thesis Green Purchase Behavior
http://slidepdf.com/reader/full/slide-thesis-green-purchase-behavior 14/17
Used Pearson’s Correlation Statistic
Correlations
TOTALGPB
(DV)
TOTALEA
(IV1)
TOTALPQ
(IV2)
TOTALEC
(IV3)
TOTALGPB
(DV)
Pearson Correlation 1
Sig. (2-tailed)
N 100
TOTALEA (IV1) Pearson Correlation .547** 1
Sig. (2-tailed) .000
N 100 100
TOTALPQ (IV2) Pearson Correlation .417** .454** 1
Sig. (2-tailed) .000 .000
N 100 100 100
TOTALEC (IV3) Pearson Correlation .542** .419** .409** 1
Sig. (2-tailed) .000 .000 .000
N 100 100 100 100
**Correlation is significant at the 0.01 level (2-tailed)
8/22/2019 Slide Thesis Green Purchase Behavior
http://slidepdf.com/reader/full/slide-thesis-green-purchase-behavior 15/17
The overall variables have the value of Cronbach’s Alpha more than
0.700 which is good for the research (Zikmund, 2003)
Determine that the three major factors influencing the green purchasing
behavior towards IKEA’s products.
To measure the relationship between independent variable and dependentvariable with the Correlation Coefficient between the consumers’
environmental attitude, perceived quality of green product, consumers’
environmental concern and towards green purchasing behavior.
According to the S Cohen, 1988, 0.5 – 1.0 is the strong positive
relationship.
8/22/2019 Slide Thesis Green Purchase Behavior
http://slidepdf.com/reader/full/slide-thesis-green-purchase-behavior 16/17
• factors like perceived quality should be always highlighted andimproved.
• the product should be more suits with the Malaysia’s culture.
• should aware about their product adaptation
IKEA
• be a role model to the Malaysian society
• practices use green product begin from their home and firms
• help to save Malaysia environment and can reduce the
environmental pollutions occurs.
Government
Sectors
• consumers should have positive attitude such willing to spend ongreen product
• it will save their spending and also helps them to protect theenvironmental.
Public
• to discover or investigate this research in depth on green
purchasing behavior towards green products.
• add in more variables towards this study
• use different sample size and sampling design
FutureResearcher