slides for developing personal video - sv.co
TRANSCRIPT
Personal Video Building Communication Strategies for Founders
By: Siddharth Ram ( SV.CO Team)
Basics of Communication
• Reading - To know your content in - depth
• Writing - To organise your flow of thoughts
• Listening - To increase the capacity of absorbing information
• Speaking - To sell your thoughts
“Theory of a Good Communication”
Ethos, Pathos, Logos
Ethos: credibility (or character) of the Founder Including your contributions and telling a little ( one-liner) about yourself before the pitch
Pathos: emotional connection to the Listener Including words like “We Believe” and other adjectives which shows about your Integrity,
Passion,Teamwork etc
Logos: logical argument Making correct hypothesis, showing apt Data helps in supporting your logical arguments.
Crafting Your Story“People don’t remember points. But they do remember
stories”
Golden Circle Theory
Customer Problem Hypothesis
Structure your Hypothesis
I/We believe that Current Engineering Students will pursue SV.CO during engineering because they have a growing interest to Startup
while in college”
The basic structure is this:I believe [target market] will [do this action / use this solution] for [this reason].
Build Your Ethos
State the Customer Problem Hypothesis
Craft a Small Story on what led you to start this and why its
exciting to work with your team
Build Your Logical Argument
Show How you are solving the problem
Take them through your Product
Show Fascinating Data
Keep Less Text and More Visual/ Info graphs
Give a Story based Pitch
Tell them about your existing Customer Stories
Make Your Statement
What do You Expect from the Listener
Provide an Action Item for the Listener to immediately act upon
An Ideal Communication Strategy
How Great Founders Communicate ?Analysis of some great Demo Pitches, TED talks, Interviews.
Resources
How Leaders Inspire Action - Simon Sinek
How to Pitch to a VC - David Rose
Common Structure of Great Communicators- Nancy Duarte
Resources for Improving Communication Skills
Flame Test
Pitch Variation Exercises
Write Blog Posts
Develop a Personal Video “What Makes you a Great Hacker/ Hustler ?”
What we expect from the video is
1. A well crafted story on the topic
2. Presentation skills
3. Usage of Technology
4. Communication skills
5. Good Speech Content.
