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INTERIM RESULTS 2019

MARCO GOBBETTI

CHIEF EXECUTIVE OFFICER

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AGENDA

TWO YEARS AGO WE SET OUT OUR VISION TO REPOSITION THE BRAND TO LUXURY FASHION …

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… AND WE ARE STARTING TO SEE THE FIRST RESULTS

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COLLECTION PERFORMANCE

NEW PRODUCT PERFORMANCE TRANSLATING TO COMP GROWTH

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GROWTH REFLECTED ACROSS ALL REGIONS

JULIE BROWN

CHIEF OPERATING & FINANCIAL OFFICER

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HT- high teens; MT- mid teens; LT- low teens; LDD- low double digit, HSD- high single digit; MSD- mid single digit; LSD- low single digit; HDD- high double digit

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% % %

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* Excludes the impact of IFRS 16, which is expected to benefit FY 2020 operating profit by c£30m-£35m and PBT by £5m-£10m

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MARCO GOBBETTI

CHIEF EXECUTIVE OFFICER

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COMMUNICATIONS

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NATIVE CONTENT

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INFLUENCER AND USER GENERATED CONTENT

SOCIAL MEDIA

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INSTAGRAM

WECHAT

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PRODUCT

RICCARDO’S PRODUCT

Note: mainline and digital only

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SS20 PRESS COVERAGE AND REACH

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EARNED MEDIA VALUE

AW19 SHOW SS20 SHOW

LEATHER GOODS

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LEATHER GOODS

DISTRIBUTION

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PHOTO TO BE REPLACED - OUTSIDE

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DIGITAL

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TMALL MONOGRAM ACTIVATION

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DRIVING FORWARD OUR COMMITMENT TO SUSTAINABILITY

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LOOKING AHEAD

LOOKING AHEAD, WE HAVE AN OPPORTUNITY TO ACCELERATE

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PRODUCT

IMPORTANCE OF INSPIRATION

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CHINA REMAINS GREATEST CONTRIBUTOR TO LUXURY GROWTH

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DIGITAL

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TENCENT

BURBERRY x TENCENT

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CONCLUSION

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