slides from facebook insight - 06/10/11

13
Beyond the page Ross Breadmore

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Page 1: Slides from Facebook Insight - 06/10/11

Page 1 | Beyond the page | October 2011

Beyond the page

Ross Breadmore

Page 2: Slides from Facebook Insight - 06/10/11

Page 2 | Beyond the page | October 2011

Hello!

not Ross

Page 3: Slides from Facebook Insight - 06/10/11

Page 3 | Beyond the page | October 2011

Beyond the page…

•  Objectives

•  Structure & process

•  Insight

•  Results

Page 4: Slides from Facebook Insight - 06/10/11

Page 4 | Beyond the page | October 2011

Objectives

Page 5: Slides from Facebook Insight - 06/10/11

Page 5 | Beyond the page | October 2011

Objectives

20k fans 89k fans 3.4m fans

Page 6: Slides from Facebook Insight - 06/10/11

Page 6 | Beyond the page | October 2011

Objectives

Page 7: Slides from Facebook Insight - 06/10/11

Page 7 | Beyond the page | October 2011

Structure & process

Page 8: Slides from Facebook Insight - 06/10/11

Page 8 | Beyond the page | October 2011

Structure & process

SMS

PR

Agency 2

Digital

Brand/ advertising

Insight

Agency 1 Internal comms

Business teams HR

Legal

Customer service

Parent brand

Page 9: Slides from Facebook Insight - 06/10/11

Page 9 | Beyond the page | October 2011

Structure & process

Page 10: Slides from Facebook Insight - 06/10/11

Page 10 | Beyond the page | October 2011

Insight

Page 11: Slides from Facebook Insight - 06/10/11

Page 11 | Beyond the page | October 2011

Insight

Page 12: Slides from Facebook Insight - 06/10/11

Page 12 | Beyond the page | October 2011

Results

Page 13: Slides from Facebook Insight - 06/10/11

Page 13 | Beyond the page | October 2011

Thanks!

nixonmcinnes.co.uk @rossbreadmore