PRDS 129Social Media and PR

@Kenny Norton@WalkerLucas

Agenda• Socialnomics recap!• Twitter effect• Twitter Tools• Free Dashboard Tools• Paid Monitoring Tools

• Twitter Basics• How to get Followers

• Introduction to social media

Some Tools of the Trade• Linkedin• Tweetdeck, Hootsuite, Seesmic – Twitter Client• We Follow• Klout• Twitter Lists• Bit.ly – TRACK!

Twitter Effect Example – Socialnomics (Jane the Blogger Page 19)• Jane blogs / posts press release on a big initiative for her

company• Jeff reads the headline from his twitter feed• Posts to 245 friends on Facebook and 45 followers on Twitter• 40 read the story• 5 people Retweet it to their followers (3500 combined

followers) • 10 rate and repost it on Digg, Reddit, Google+, Stumble Upon,

FB etc.• A few other blogs and websites link to the story• Steps 1 through 6 continue in a loop

Klout

• http://www.klout.com – Sign up!• Standard for influence

Tweetdeck• http://www.tweetdeck.com• Desktop/mobile/web social media dashboard

Hootsuite• Based in Vancouver, Canada• Pro ($6 month) Professional version ($1500 month)• Built in analytics and Automatic Reports• Hootsuite university

Seesmic• Klout integration

Twitter Lists• Group important or similar twitter users• Helps you cut through the clutter• Follow others’ and create your own

Lists – Demo

Task – Sign up for Bit.ly• Tweet a shortened link!

Now What? • So you have an account.. • How do you get more followers?• If you’re not a celebrity.. It takes work!

Keys to succeeding at Twitter• http://mashable.com/guidebook/twitter/• Follow others – • Wefollow.com• Tweepi.com

• #Hashtags - http://mashable.com/2009/05/17/twitter-hashtags/• Communicate!• @Replys• Retweets (New and old)

• Complete your profile• Profile image of you or brand• Description• Website• Background• Lists

• 5-10 minutes goes a long way!

Other ways to get followers• Hold a contest• Get a celeb to tweet about you• #FF Follow Friday• Twitter Chats• 20 Game Changing Twitter Chats: http://bit.ly/ypRkRQ

• Tweet often and consistently• Make sure you have a dashboard tool (i.e Tweetdeck / Hootsuite)• Put it on your smartphone!

Professional Monitoring Tools• Sysomos• Radian6• Simply Measured• MeltWater Buzz• Many.. Many more

Resources• Mashable.com• SocialMediaExplorer.com• Mari Smith• Pod Camp Toronto – February 20th -

http://2012.podcamptoronto.com/