slideshare 5 easy methods to improve your branding
TRANSCRIPT
TO IMPROVE YOUR
BRANDING4 Easy METHODS
In a time of information
overload branding is
more important than
ever to stay relevant.
These four methods
help you improve your
branding and drive
revenue.
1 Keep It Simple
Clarity propels an organization. Too many
companies are overly complicated. Apple is
successful because it distils ideas to their essence.
Simplify your message and people will find it easier to
understand and remember your brand.
© Apple Inc.
2 Be Relatable
In a time of information overload people don’t want more information. They want a story they can relate to.
Learn the art of storytelling to get your message across to your audience.
WIZARD
KNOWN
UNKNOWN
Be Unique3
Doing what the majority does is safe.
But a unique brand will be remembered
much easier.
Have a strong message when everybody else
reiterates commonalities.
4 Be Consistent
Consistency helps your audience find and remember your brand.
Create a uniform message for all platforms including the design of your website, content and social media profiles.
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Sources: Cool Brands, The Guardian, Apple, Six Seconds, Find Your Tipping Point