slideshare for saas – 5 (power) points for getting traffic
TRANSCRIPT
SlideShare for SaaS
What SlideShareCan Do For You1
Capture leads for you
Use the keywords your customers use
Find a lot of opportunities and rank better
Give you exposure
GreatExamples 2
The most beautifully designed presentation we found!
Freshdesk
The ideal learning center for customer support
And quite some views as well
Ask the viewer questions
Sonia Quinones asks questions in her slides to guide the viewer to the next topic.
Some counterintuitive things we need to keep in mind
Bad Examples 3
Slides need to carry statements
This would be a good slide for a talk. But on SlideShare - nobody is talking. So what is this slide saying?
Avoid bad slide covers
The title should be in the picture. This is Brian Chesky speaking here - it deserves some love!
If scaled down, the font becomes invisible
This looks like from the 80s, and you can’t read the title in the thumbnail
Ideasfor helpful
4CONTENT
Infographics
If you have infographics, upload them to SlideShare for additional traffic
DocumentationWhite Papers
If you invest in white papers, make a slide deck version from them.
Blog posts. Take the main points and designs slides around them.
How To MakeGreat Slides 5
Who would not click on this great title?
Have a great title:
This is a fun thing to play with, and it can help you get ideas for your next slideshare headline!
“45 percent of the presentations on SlideShare have 10 to 30 slides, with an average of 24 words per slide.”
Source: cmo.com
Create Controversy
Good idea to limit and display the effort it takes to watch.
SetExpectations
Set the twitter handle so it shows up in the twitter buttons
Fill settings of SlideShare
It’s always good to know who tweets your slides
Include Puppies
Like @chexton from Vero in his slides
What do you use SlideShare for?Leave a comment on the blog post!